XI. How would you start your letter in the following situations? Give opening and closing salutations as well.

1. You want to know the price for some tape recorders.

2. You saw an advertisement in the newspaper yesterday and you want further information.

3. A company wrote to you on 7 September. They wanted to know if you sell umbrellas.

4. A company sent you an e-mail on 30 August. They wanted to know if you were going to the marketing conference in Bern.

5. A man phoned you this morning. He wanted to know if order No.768/87 had arrived.

 

UNIT II

 

E-MAILS

I. Practice the pronunciation of the following words:

сommunication [ ], message [ ],reliable [ ],retrieve [ ], particularly [ ], advantageous [ ], associate [ ], barrier [ ], addressee [ ], acceptable [ ], abbreviation [ ], jargon [ ].

 

II. Lean the following words and word combinations:

e-mail [ ] – электронная почта, электронное письмо

message [ ] - сообщение,письмо

mailbox [ ] - почтовый ящик

to book [ ] – заказывать, бронировать

sender [ ] - отправитель

receiver [ ] – получатель

in brief [ ] - кратко, вкратце

to turn down [ ] - отклонять

minutes [ ] - протокол

to keep the minutes [ ] – вести протокол

on behalf of [ ] – от имени

to pass smth on to smb [ ] - передавать поручение

joint venture [ ] - совместное предприятие

to look forward to smth/doing smth [ ] – с нетерпением ждать чего-либо

to compile [ ] – составлять

hospitality [ ] – гостеприимство

productive meeting [ ] – плодотворная встреча

comment [ ] – пояснение, замечание, комментарий

 

 

III. Find synonyms to the following words and word combinations and translate them into Russian.

1. receiver

2. to keep the minutes

3. to be delighted to do something

4. to offer discounts

5. substantial

6. to turn down

7. to enclose with

8. to contact

a. to be glad to do something

b. considerable

c. to attach to

d. to get in touch

e. addressee

f. to reject

g. to grant discount

h. to draw up the minutes

IV. Match the following words with their definitions.

 

1. communication

 

 

2. message

 

3. letter

 

4. sender

 

5. greeting

 

 

6. meaning

 

7. correspondence

a. a form of words or an action used when meeting some

b. the letters exchanged between people

c. a spoken or written piece of information passed from one person to another

d. the act or process of sharing or exchanging opinions, feelings, information, etc.

e. a written or printed message sent usually in an envelope

f. that which you are intended to understand by something spoken or written or by something expressed in other ways, such as by signs

g. a person who sends esp. a letter, message, parcel, etc.

V. Read and translate the text.

In the 21st century the most common form of communication is almost certainly e- mail - a means of sending and receiving messages- internally, nationally, or internationally.

E- mail is relatively low in cost and does not require a trained operator. It is also fast, relatively reliable, and messages can be sent or picked up anywhere in the world, and stored in the mailbox until they are retrieved. This can be particularly advantageous for users who are communicating across international time zones, as messages can be read at any time when the receiver is ready.

Once you have established a relationship - or some form of communication - with a client or business associate, correspondence often becomes less formal. E - mail is typically shorter and more relaxed way of sending messages; it is particularly practical if you do not want to call long distance because of a language barrier or the expense.

E- MAIL STYLE

E- mail letters are less formal in style than ordinary business letters.

E- mails do not necessarily contain all the elements important for business letters. So e - mails are usually shorter and it takes less time to compile and send them. The e - mail language is much closer to spoken English than traditional business correspondence style. But the point is that the e - mail sender has a free hand to choose the style and form of his message.

Information about the sender and the receiver (addressee) appears at the top in special frame - so the writer doesn’t have to use traditional greetings. Mr. Black, Dear Peter, Peter are all acceptable ways of starting an e- mail. It is very easy to sound abrupt in an e- mail, so a short greeting can help to lighten the tone.

As e- mails are designed for speed, they usually avoid the formal expressions used in letters, and people very often do not write in complete or grammatically correct sentences using abbreviations and industry jargon.

E – mails usually contain fewer fixed expressions and are less formal than business letters. Nevertheless it is still very helpful for clarity if they are divided into paragraphs. Your message should be short to fit on one screen, whenever possible, thus keeping all important information visible at once. But don’t be so brief that your meaning is lost or your approach seems unprofessional. Be sure your message is easy to answer. Ask questions that be given a one - word response, but don’t give lengthy instructions.

You can end your e- mail with:

· Best wishes

· All best wishes

· Best regards

· Regards

· Yours

To people you know well, you can end with:

· All the best

· Best

People often sign e- mail with their first name.