Fill in the blanks below with the correct form of the verb in brackets.

1. It's obvious he's only interested in (make) ______________ money.

2. Anne couldn't find a taxi so I offered (drive) ________________ her to the station.

3. I managed (book) ________________ two seats on the morning flight

4. I promise (send) _______________ you our new brochure as soon as it's available.

5. Peter was delighted (meet) _______________ a former colleague at the conference.

6. I avoid (take) _______________ the car whenever possible, especially in big cities.

7. We finished the job by (work) _______________ 12 hours a day.

8. Bob sent a report to the Chairman instead of (attend) _______________ the meeting.

9. A lot of people dislike (drive) _______________ at night.

10. I intend (speak) _______________ to my boss about your complaint

Pre-listening activity

Answer the following questions

1. How does media affect us?

2. Has it played a key role in changing our way of life?

3. How has media affected our lifestyles and ways of thinking?

While-listening activity

Listen to the text “Effects of Mass Media on Society Mass media” and check your answers

Listen to the text “The positive effects of media” and retell it to your partner.

Listen to the text about “Mass Media” and answer the following questions.

1. What is Mass Media? What is it used for?

2. Name several types of Mass Media. What kind is the most popular now?

3. What are the main features of New Age Mass Media?

4. What do you think about all the advantages and disadvantages of every kind of Mass Media? Name as many as possible.

5. What kind of New Age Media do you prefer most of all?

 

1. Find these words and phrases in the text and underline them. Can you work out what they mean from the context? Translate them into Kazakh/Russian

Access, to be accompanied with, to appeal to, breakthrough, current affairs, to encompass, niche readership, network

Jigsaw Reading

1. Students are divided into 3 groups and give each group 1 text
2. Read the text about “Types of Mass Media”. The 1^st group will read about “Print media”, the 2^nd group will read about “Electronic media”, the 3d read about “New Age Media “ and retell the text to your group-mates

 

There are many types of mass media. Mass media includes Print Media, Electronic Media, and New Age Media.

 

Print Media for example includes newspapers, books, magazines, billboards, flyers, and so on. Print media covers mass communication through printed materials like the examples given above. Newspapers carry different kinds of communication related to topics like politics, socialism, current affairs, entertainment, etc. Books are a major mass communication since they have a large reader base. Magazines are a third type of common print media. Magazines advertise current affairs, business, consumers, gadgets, fashion, lifestyle, etc. Many magazines are mainly persuasive and can be weekly, monthly, quarterly, or yearly depending on how long you choose to subscribe. Billboards are another way to advertise around a city or state. Billboards tend to be bright colors, eye catching, creative, and bold. Billboards started off by hand printing and now they have advanced to video and graphic cutouts that hang off of the board. Billboards help companies because well known and better recognized. Lastly, flyers are sort of like billboards in a way because they are also made for advertising and getting the word out. However, the difference between a billboard and a flyer is that a flyer is handheld and printed on a small piece of paper. They are usually handed out to passers on the street for restaurants, hotels, political campaigns, concerts, etc.

Electronic Media includes things like radio and television. Radio reaches a significant number of people. Americans listen to the radio on their way to and from work and whenever they get in their car to run an errand or two. People are ALWAYS listening to the radio. Radio is used to advertise companies, people, and events with catchy tunes and phrases and radio allows people to dial-in programs that give listeners the opportunity to feature on radio. These are both forms of mass communication. Although radio became less popular when television came out, it is still one of the favorite means of electronic media. Television on the other hand gets the audiences attention by the auditory and visual senses. Television has become like most communications an advertising place where advertisers spend large amounts of money for a few seconds on TV. Television offers a range of different programs for all types of age groups starting from little children to adults. It is almost impossible for some to imagine life with television because it is watched on a daily basis.

New Age Media is referred to as phones, computers, Internet, etc. Phones have become a necessity for most human beings in today’s society. A phone is not only used to communicate back in forth with others, but also for technical utilities such as remotes, alarms, etc. We stay in touch with our surroundings by our phones and devices in the world today. Computers have made the impossible become possible. We can use a computer for a number of things such as research, entertainment, news, etc. It has been a faster way to find out information about the world then in the print format. Internet is the most important device in mass media and said to be the biggest invention in mass media. Internet is now one of the core means of mass communication. It has inspired interaction through social networking and helped events unfold simultaneously. Internet impacts mass communication through emails, websites, blogging, podcasts, etc. We could not see life without it.