Zippy state slogan hits the big 4-0

What is probably America's snappiest state slogan turns 40 this year. It's not "I Love New York." That's an even longer-running promotion, but it's just for the city of New York, not the whole state. "Virginia is for Lovers" is the 40-something slogan, and it has served that mid-South state so well that it's still going strong. An advertising agency in the Virginia capital city of Richmond came up with the slogan in 1969 as peace demonstrations, hippie love-ins like the Woodstock Music Festival, and books such as Erich Segal's Love Story made headlines. Love was in the air, but at first Virginia's promotional campaign was anything but suggestive. The Old South state was largely conservative and heavy into tobacco, military installations and tourism tied to the homes of eight former U.S. presidents who were born there.

So the campaign tiptoed out as "Virginia is for history lovers" and "Virginia is for beach lovers" and "Virginia is for mountain lovers." But it wasn't long before just "Virginia is for Lovers" began to appear on license plates, tourism brochures and all kinds of souvenirs.

The campaign certainly gave staid Virginia a livelier image.
And now state tourism officials are trying to make it even more provocative. They've launched a new Virginia marketing campaign that rolls out the slogan "Live Passionately."

We presume the new slogan means living life to the fullest at Virginia Beach or on Richmond's Monument Avenue of statues or in the Appalachian Mountains around Asheville. And of course, "Virginia is for Lovers" still officially means history lovers and so forth. But it's hard to miss the seductive wink in the state's promotional campaign - and its evident faith in the old marketing axiom that no matter the product, sex sells!

 

13. Prepare the oral composition, “The role of marketing to consumer satisfaction”. Let’s discus it.*

 

 

* С дополнительными материалами для изучения и закрепления пройденной темы Вы можете ознакомиться в разделе Приложения (Chapter VIII “REFERENCE SOURCES”; APPENDIX IX).

CHAPTER III

BUSINESS

ORGANIZATIONAL STRUCTURE

UNIT X

FORMS OF PRIVATE OWNERSHIP

I. Listening

STARTING A BUSINESS MEANS GETTING ORGANIZED

 

Before you listen to the following broadcast match the key words and expressions in the left column with their translation in the right one.

1. individual proprietorship 2. partnership 3. limited liability 4. ownership 5. to pay dividends 6. shareholder 7. to reinvest the money into the business 8. board of directors 9. general public 10. nonprofit organization

a) некоммерческая организация b) личная собственность c) общественность d) товарищество, партнерство (некорпорированная фирма, которой владеют и которой управляют два лица или более) e) совет директоров f) ограниченная ответственность g) собственность; владение; право собственности h) выплачивать дивиденды i) акционер j) реинвестировать (снова вкладывать (капитал))

 

Listen to the text; answer the questions below using the abovementioned key words.

1. “Businesses are structured in different ways to meet different needs”. Comment such statement. What are the main needs of each business?

2. Define the term individual proprietorship. What does it mean?

3. What does the term partnership mean? Explain the meaning of the term limited individual proprietorship.

4. Which kind of business organization is the most complex one? Why do you think so? Explain the main designing features of a corporation.

5. What are the main ways out for using a profit seeking corporation’s earnings?

6. What are the main bodies of a corporation? What does a board of directors mean for a corporation’s executive activities?

7. What do you know about nonprofit groups that are also organized as corporations?