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How Jeff Taylor changed the way the labour market worksСодержание книги
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Monster.com, the world's biggest online job-search site, shows how electronic marketplaces reach more people and can offer more efficiency than physical markets. It also shows that money can be made in such markets: Monster has a long record of profitability. Jeff Taylor, who launched the site in 1994, says that the Monster.com name is the firm's "single most important success factor". It introduces an image of youthful fun in what is basically a boring business. Supporting the brand is a big advertising budget which accounts for a quarter of the firm's costs. He runs expensive ads during key sporting events such as the Super Bowl. Job-seekers supply resumes and employers pay to scan them or to post job ads. Most of the services that job-seekers get are free, but they have to pay for a service that allows them to contact each other for advice and career management. They can use this service to ask each other questions about, say, what it is like to work for a firm that they are thinking of joining. The main contribution of Monster has been to speed up hiring and vastly increase the accuracy of the job-search process. "You can post a job at 2pm and get your first response at 2:01," Mr. Taylor says proudly. And an employer who knows exactly what he wants can use Monster's filters to search vast numbers of resumes with precise accuracy. Monster is a serious threat to newspapers, which historically made 40% of their revenues from carrying ads, up to half of which were for staff. Headhunting firms have also lost business, because demand for their help in filling lower-level jobs has fallen. The online job market works well for workers and employers who know what they want. It works badly for people who are unsure. Check that your resume says clearly what kind of job you want. The filters will then make sure that it reaches the right human resource departments.
Read the text again and answer the questions.
1 Does Monster.com make a profit? 2 What two advantages does Monster.com offer to job-seekers? 3 Find two advantages for employers of using the Monster.com site. 4 Which two kinds of business are losing money because of Monster.com's success? 5 What advice does the article give to people who want to use the site to find a job? Discuss in a group. Would you use an online job-search site like Monster to look for a job? Why? / Why not? Stop and Check 3 Do the tasks below. There are two points for each correct answer.
Complete this table of words.
Complete the sentences with the words from the box.
6 I don't want a full-time job. I'd prefer to work _____. 7 He's got more than a hundred workers under ____. 8 I am not happy in my own country. I want to work ___. 9 Why did she go on the ______? - Because she needed more training. 10 I know it's not a great job. How much does she ____.
3. Complete the sentences with the correct form of the word from the brackets.
11 When I ____ (went/was going) across the street I met my colleagues. 12 You ______ (shouldn’t / mustn’t) be late for the interview. 13 David and Tom ___ (talked/were talking) together when a young woman approached them. 14 You _____ (shouldn’t / mustn’t) smoke here! 15 Three years ago I _____ (has gone/went) to Argentina. 16 You ____ (have to/should) get more exercise. Why don’t you play tennis? 17 I _____ (learned / have learned) English for 10 years. 18 Last year he _____ (has worked / worked) for BBC. 19 They _____ (were / have been) on several training courses for this year. 20 I _____ (have gone / went) to university in 2013. 21 You ____ (have been working/were working) for a long time. You should have a rest! 22 I ____(sent/have sent) my email by 5 p.m. 23 You ____ (are typing/have been typing) your report since early morning. Let’s make a break and have dinner. 24 While I ___ (talked/was talking) to you I missed two buses. 25 She ______ (applied/had applied) for a job when I met her.
4. Tick the correct sentence that means the same as a given idea.
26 I’m telling myself that it’s important. A I must do my homework tonight. B I have to do my homework tonight 27 Another boring business trip! A We must go to Paris some time. B We will have to go to Paris next week. 28 It’s the rule. A I must wear a white shirt and a dark skirt. B Men have to wear a shirt and tie in offices. 29 One student is talking to another. A You must register for next term before Thursday. B You will have to register for next term before Thursday. 30 I’m really thirsty. A I must have a drink of water. B I have to drink lots of water. Put the words in the correct order. 31 The HR/ select / department / the candidates. 32 did / How many / visit / countries / you / last year? 33 did / What / you / your last job / do on? 34 courses / Have / been / you / on any training? 35 was / She /in charge /a department/ of. 36 applied / He / for/ in / a job / a local company.
6. Read the text and tick the four pieces of advice of A-E below that are mentioned.
7. Put the paragraphs (a-d) of the letter in the right order.
42 Paragraph 1 ___ 43 Paragraph 2 ___ 44 Paragraph 3 ___ 45 Paragraph 4 ___
Translate the sentences from Russian into English. 46 Она ищет сейчас новую работу. 47 Последний раз я работал дизайнером в одной из местных компаний. 48 Проверьте, что вы правильно заполнили свое заявление. 49 Где вы раньше работали? 50 Вы когда-нибудь писали автобиографию? REFERENCES (UNIT 3) Список основной литературы
1. Barrall, I. Intelligent Business: Workbook / I. Barrall, N. Barrall. - Edinburgh: Longman, 2008. – P. …-… 2. Johnson, C. Intelligent Business: Coursebook / C. Johnson. - Edinburgh: Longman, 2008. - P. …-… 3. Качалова, К.Н. Практическая грамматика английского языка с упражнениями и ключами / К. Н. Качалова, Е. Е. Израилевич. - М.: ЮНВЕС: Лист, 1996. – С. 120-122, 130-133, 138-150, 220-232.
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