Translate the text from Russian into English.

Правила ведения телефонных разговоров, в основном, одинаковы во всех странах. Мы хотели бы перечислить лишь наиболее общие правила так называемого «телефонного этикета»:

­ всегда говорите чётко, ясно и кратко

­ неправильно набрав номер, извинитесь

­ набрав номер и услышав голос собеседника, представьтесь

­ убедитесь в том, что вы правильно поняли передаваемую вам информацию

­ не стесняйтесь переспросить, если вы не все поняли, и при необходимости записать услышанное

­ желательно, чтобы тот, кто набрал номер, начал говорить первым, и первым закончил разговор

­ не забудьте передать третьему лицу то, о чём вас просил собеседник

Plan your next telephone call in English. Complete the plan below.

1. Who am I calling?

2. Best time of day to call?

3. If that person isn’t available, is there anyone else I can speak to?

4. Objectives of the call?

5. Questions the other person might ask?

6. Useful phrases I can use?

7. What will I say if I have to leave a message?

Business correspondence

1. Study the Word List.

essential – неотъемлемая часть

addressee – адресат, получатель

routine – типовой, стандартный, регулярный

joint venture – совместное предприятие

taking into account – принимая во внимание

frequently – зачастую, нередко, обычно

business relationships – деловые отношения

appropriate - подходящий

trademark license – лицензия на торговую марку

signature – подпись

illegible handwriting - неразборчивый почерк

exchange letters – обмениваться письмами

make an impression on – производить впечатление на к.-т.

Answer the questions.

1. Why is letter writing still important today?

2. Where is sender’s address written?

3. How are dates written?

4. What salutations can be used at the beginning of the letter?

5. What are the most commonly used complimentary clauses?

 

Read the text paying attention to the words in bold and do the task after it.

 

Business letters [15]

 

Letter writing is an essential part of business communication. A check, a contract or any other business paper sent by mail should always be accompanied by a letter. The letter says what is being sent, that the addressee should know exactly what you intended to send. In a typical business letter called “routine”.

Nowadays more and more agreements are made in English, for English is a universal business language. Joint ventures agreements, bank loans, and trademark licensesare frequently written in English.

With the appearance of electronic mail, voice mail, and faxes, good letter writing is loosing its importance. And yet, a well-written business letter can help a lot in your business relationships. A well arranged letter will make a better impression on the reader, thus good letters make good business partners.

Business correspondence does not have to be dry and dull. In fact, the most effective business letters often touch on very personal matters, not just on money or the bottom line. Taking into account today’s informational overload it is important to be short and to the point in most of your correspondence.

There are basically two types of business letters: formal business letters and informal business letters. Very often, there is a small difference between the two.

Formal business letters do not have to be all business. They may include one or two personal sentences or touch on a personal subject. However, they are still formal business letters.

There are several rules that you should follow when writing a formal business letter.

§ Use company letterhead when appropriate. Company letterhead should only be used for business, not for personal matters.

§ Use the proper salutation to open the letter. If the addressee is more or less known to you and who is more or less your peer, then the proper salutation would be "Dear Jane". If the addressee is an executive level person and you do not feel comfortable using their first name, both names can be used (i.e., "Dear Jane Doe"). If you are a young executive who has just been introduced to a senior executive, do not use their first name in correspondence since it may seem lacking in respect. Instead use the more formal introduction, " Dear Ms. Doe. "

§ Use a complimentary closing. For any formal business correspondence, using either "Sincerely" or " Sincerely yours" is an appropriate way to close your letter.

§ Always sign your letter. Many letters include a typed signature block followed by a handwritten signature. The primary reason for this is that many people’s handwriting is illegible. However, it is a serious error to only include the typed signature. Make sure you include your written signature underneath the typed signature underneath the typed signature block.

Business executives exchange informal letters on a regular basis these days. These letters are most commonly used to please the addressee in some manner. Examples of informal letters include congratulatory letters, complimentary letters, requests for favors, thank you letters, and letters of encouragement.

 

Match the words (1 - 5) with the words (a - e) to complete the phrases.

1. handwritten

2. company

3. business

4. illegible

5. to please

 

a. addressee

b. letterhead

c. signature

d. handwriting

e. correspondence