For what reason do many firms employ advertising agencies to handle advertising?

(to undertake to handle something on behalf of somebody; to employ specialists in the field; to buy space in newspapers, or time on radio and television; to do a far more professional job than somebody; to have a limited experience; to employ an advertising manager; to liaise with the agency)

Can John Martin cope with advertising without any help?

(to be too busy on the sales side; to be able to handle the work involved; to supervise an advertising campaign; to check proofs; to use the media; to suit the company's interests)

Who is in charge of public relations work in the company?

(to cope with the public relations work; to involve contacts with the public at large; to give information about the company and its products)

5. In what way were the spheres of responsibility concerning advertising rearranged in Harper & Grant Ltd?

(to appoint an advertising manager; to relieve somebody of the work; to be ultimately responsible to somebody for something; to be branch of some Department; to be interested in public relations; to be responsible to somebody for something)

How did the company invite and select applicants for the job of the advertising manager?

(to insert an advertisement in the “situations vасаnt” column; to give details of the appointment; to invite applications for the job; to go through the applications; to have the right qualifications for the post; to interview the selected applicants from the short list; the final interview)

Task 2

Give the English equivalents for the following word combinations:

· зд. обсудить оригинал-макет (рекламы); схему расположения (размещения); компановку; структуру чего-либо	· быть ответственным исполнителем (консультантом) рекламного агентства или агентства по связям с общественностью, отвечающим за ведение дел с клиентом
· поддерживать отношения с (рекламным) агентством	· вести рекламные дела нескольких фирм
· быть в первых строках списка	· освободить, разгрузить кого-либо от чего-либо
· заявление о приеме на работу	· назначить менеджера
· управлять (распоряжаться) чем-либо от чьего-либо имени	· предпринимать; брать на себя обязательства; гарантировать
· широкая общественность	· считывать гранки
· осуществлять надзор за (руководить/контролировать) деятельностью (кампанией)	· побеседовать с несколькими претендентами, отобранными из списка окончательных кандидатов

LISTENING

 

Exercise 1

You are going to hear a talk between John Martin and the first applicant for the job. Before you listen to the conversation look at these statements. After you have listened to the tape determine whether these statements are true (T) or false (F). Explain why.

1.	Lately Harper & Grant Ltd. haven't been too pleased with the results of a firm of advertising agents which handles their account and they are thinking of giving their account to another agency.
2.	John Martin admitted that they plan to increase advertising quite considerably.
3.	The new advertising manager will be responsible to Mr. Grant for all advertising and to John Martin for public relations.
4.	The new ad man would be responsible for getting leaflets, brochures and catalogues designed while Hector Grant would brief the advertising agency on the kind of advertising campaign he wants.
5.	Harper & Grant Ltd. advertise only in the national Press.
6.	John Martin doesn't think television is a suitable medium for his firm because it's much too expensive.
7.	Only in the chairs produced by Harper & Grant Ltd. the back is properly supported, and a person feels full of energy.
8.	John Martin doesn’t have to tell Mr. Windsmore that Harper & Grant Ltd. are not planning to go into television.
9.	Mr. Windsmore has been doing a lot of television work lately and it interests him enormously.
10.	The job of an advertising manager in Harper & Grant Ltd. is hardly the right job for Mr. Windsmore.

 

 

Exercise 2

Listen to the following conversation between John and Sally. All the remarks are mixed up. Put them in the order they appear in the Unit. Supply the remarks with the name of their authors. Use the grid below.

A …	Here's her letter.
B …	Where's her letter of application? I can't find it. Has she had any experience? I wonder why I picked her out for an interview?
C …	Sally, who's next?
D …	Miss.
E …	What! Really? There weren't any women applicants.
F …	Oh, yes. Well, well. What’s she like, Sally?
G …	Yes. It's J. P. Harvey. The 'J' is for Joanna.
H …	Thanks. Yes, she signs the letter J. P. Harvey. H'm, let's see. Did I make a mistake? I can't think a woman would be likely to have the right qualifications...
I …	There are two more. The rest are coming tomorrow. Ег … one is a woman.
J …	Miss or Mrs.?
K …	I'll show her in, Mr. Martin, and then you can decide.
L …	Why not, Mr. Martin? The letter says that she's been an account executive for a year...

 

1.	2.	3.	4.	5.	6.	7.	8.	9.	10.	11.	12.

Exercise 3