Match Management traits and qualities given in the above box with their explanations. Mind that there are some odd ones and try to describe them.

a) When individual needs to be capable of understanding the basic goals of the business and developing his own strategies for achieving those goals. He needs to be committed to putting his all into the job every day without the close supervisions of a boss.

b) No matter what type of business you are in, you can benefit from having a manager who is excellent in dealing with customers and clients, and can diffuse the problem situation or to exacerbate it.

c) People trust a good manager because they know he or she has personal fairness. Workers need to know that you will fight for them, do what you say, and follow the rules.

d) Manager isn’t in the business solely for the selfish reasons of “getting ahead”. Instead, he is interested in growing the business because it is going to be to his benefit as well as to the benefit of the other people working with him in the company.

e) The ideal person for the job is going to be someone who already has advanced or specialized experience in this industry. A thirst for more knowledge about business is a plus.

f) Your superiors, as well as your subordinates, need to know that you can be counted on. Others in the organization should be able to rely on you.

g) A good manager should be able to write professionally and with correct grammar, speak publicly in an interview or addressing workers, organize and practice presentations and be active listener to workers, superiors and customers.

 

Role-play: What makes a good manager?

A. Make up the role-play “What makes a good manager?”, but firstly do before role-play exercises.

B. What Manager positions do you know? Match job descriptions (1-7) with business cards.

1) I buy all the things that the company needs.	a) Public Relations Manager
2) My job is to make sure that the company has a good image.	b) Purchasing Manager
3) My job is to find and test new products.	c) Assistant General Manager
4) I am in charge of the people who sell our products.	d) Director of Research and Development
5) I make sure we have the products which people want to buy.	e) Production Manager
6) I make the products which the company sells.	f) Marketing Director
7) I’m responsible for everything when the boss is away.	g) Sales Director

C. Unjumble questions commonly asked during interviews.

1) You position What of are interested type in?

2) What had of training experience kind have you?

3) This you do you are suited feel for Why position?

4) Want to company you Why do for work this?

5) Do this can you What for company?

6) Would years What you to five be like doing now from?

7) Did Why you your last leave job?

8) You get well along with Do others?

9) What you do about know company our?

10) Are main your What strengths weaknesses?

11) You do you Why think should we hire?

D. Name as many adjectives describing personal traits as you can, add them to the list below. Say what qualities you and your group mates possess?

Energetic Personable Enthusiastic Determined Ambitious Disciplined Adaptable Diplomatic Self-reliant Resourceful Enterprising Conscientious Tactful Fair Reliable Broad-minded Sincere Creative Objective Imaginative Optimistic Discreet

E. Make up the role-play.

You are the personnel manager of a company which was created only 5 years ago and is rapidly expanding. At the moment your company needs a production manager (possible variants: sales manager, purchasing manager, assistant general manager, public relations manager, research and development manager, marketing manager).Conduct an interview with an applicant for the post of the production manager (and possible variants).Explain the nature of the job. Ask questions about the applicants’ personal background, his\her personal and business characteristics, find out why the applicant applies for the job, what salary he\she expects.

UNIT 2

MARKETING

Module 1 Marketing

 

Starting up

A. Answer the questions.

v How do you understand the word “marketing”?

v Who are the participants in marketing?

v Can you say that marketing is all around us? Why?

v What malls do you usually go to? What do you buy there?

v How can you define “goods” and “services”?

 

B. Check your suppositions.

Marketing is the process of developing, promoting, and distributing products in order to satisfy customer’s needs and wants. Products include both goods and services. Goods are the kinds of things you can touch or hold in your hand. Hammers, automobiles, clothing, and computers are goods. Services are the kinds of things you can’t physically touch. They consist of a series of tasks performed for a customer. Dry cleaners, amusement parks, movies, theatres provide services.

 

Topical Vocabulary

 

marketing	торговля, продажа, сбыт; маркетинг
distribution	распределение; раздача
ultimate objective	конечная цель
to satisfy/meet customer needs	удовлетворять потребности покупателей
profitability	прибыльность, рентабельность, доходность
to generate/make profit	получать прибыль
consumer good	потребительские товары, товары народного потребления
industrial goods	промышленные изделия
marketing research	маркетинговое исследование, маркетинговый анализ
product life cycle	жизненный цикл товара/продукта
«business-to-business» marketing	промышленный маркетинг (маркетинг товаров промышленного назначения)
to be guided by	руководствоваться чем-либо

Reading 1: Marketing