I. Use information from the text to complete these tables.

In Africa Old tourismNew tourism

1. What do tourists want to do?

2. What do tourists want to eat?

3. Where do tourists stay?

4. Who are the tourism employees?

 

In general Old tourism New tourism

1. Types of holiday

2. Length of holiday

3. Types of activities on holiday

4. Destinations

II. Look at these sentences from the text. Which ones describe:

1. a current trend?

2. a past trend?

3. a trend from the past to the present?

 

a. The revenue from tourism rose sharply.

b. Today's tourists are leaving the high-rise hotels and European comforts.

c. Interest in the traditional two-week sun and sea package holiday fell gradually towards the end of the last century.

d. Individual tailor-made or independent holidays – such as fly-drive – have steadily become more popular.

e. Nowadays people are taking shorter yet more diverse holidays.

f. Long-haul flights are increasing and are making faraway places easier to get to.

III. Divide these verbs into two groups: go up [▲] and go down [▼].

rise decrease grow

increase fall drop

IV. Put these adverbs in order – from small change to big change.

dramatically steadily
gradually sharply

V. Use the graphs to write sentences about the current trends in 1-6.

Start each sentence with: The number of...

EXAMPLE: The number of people taking package holidays is decreasing sharply.

 

VI. Answer the following questions:

1. Have there been similar changes in tourism in your country or region?

2. What was tourism in your country like (a) twenty years ago, (b) ten years ago?

3. How can you find out? Who can you ask?

4. What are the main reasons why tourists come to your country or region now?

5. Use the information you have found out to make a list of 'old' and 'new' tourism features in your country or region.

SPEAKING

Changes in tourist motivation

I. Work in pairs. You are going to look at two surveys on the main reasons given by tourists for their holiday. One is from 1986 and one is current. Choose one of them and then answer the questions.

II. Find out what, if anything, your survey says about:

1. the main reason for holiday travel

2. attitudes to food and eating

3. the importance of having fun

4. the importance of weather and nature

5. wanting new experiences

6. meeting people and being with people.

III. Tell your partner and compare answers.

IV. Look at the two surveys together. Can you identify any trends in tourist motivation?

Customer care

‘Staff working in tourism must be able to understand the different reasons why tourists have come on holiday. It is important to get to know your customers. Find out why they've come on holiday, what they want to do and then help them to achieve their dreams.’ (Tourism Training Journal)

I. Do you agree that people working in tourism should help tourists and visitors to 'achieve their dreams'? Or should they leave them alone?

II. What questions could you ask to find out why a tourist has come on holiday and what they want to do?

PROJECT

Your country or region

Answer the questions and then write a short article – with graphs and charts if appropriate – about trends in 'old' and 'new' tourism in your country or region.

1. Have there been similar changes in tourism in your country or region?

2. What was tourism in your country like (a) twenty years ago, (b) ten years ago?

3. How can you find out? Who can you ask?

4. What are the main reasons why tourists come to your country or region now?

5. Use the information you have found out to make a list of 'old' and 'new' tourism features in your country or region.

PART 4 RECENT DEVELOPMENTS

VOCABULARY

Read and memorize the following words

disposable

income _n, _v

sophisticate

demand _n, _v

target _n

accessible

to estimate

up to

to sustain

facilitate

sale _n

offer _n, _v

inclusive

quote _n, _v

request _n, _v

setback _n

threat _n

to cause

earthquake _n

to hamper

interchangeably

similar

to imply

pejoratively

shallow

 

COMMENTS

WHO – World Health Organization.

The September 11 attacks – were a series of coordinated suicide attacks by al-Qaeda upon the United States on September 11, 2001. On that morning, 19 al-Qaeda terrorists hijacked four commercial passenger jet airliners. The hijackers intentionally crashed two of the airliners into the Twin Towers of the World Trade Center in New York City killing everyone on the board and many others working in the buildings.

Jumbo jet – a very large aircraft which carry a lot of people.

Tailor-made – specially made for a particular purpose.

Clean-up – operation – a military operation that seeks to “cleanse” the city of “anti-social” elements.

Trend – 1) a general direction in which smth tends to move; 2) a general tendency or inclination; 3) current style, vogue.

WORD STUDY