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Divide the text into other logical parts and entitle each of them.
Give a summary of the text. UNIT 2 PEOPLE IN TOURISM
ACTIVE VOCABULARY
accommodation размещение to accompany сопровождать animator аниматор to arrange организовывать arrangements организация (чего-либо) artistic артистичный arts искусство; художественный to book бронировать booking agents агент по бронированию brochure брошюра car rental (US) аренда автомобиля carrier перевозчик, автотранспортная компания to cater to стараться удовлетворить, заботиться (о) catering (общественное) питание chief animator шеф-аниматор commission комиссионный сбор, комиссия, комиссионное вознаграждение to communicate (with) общаться consumer потребитель contest конкурс cost стоимость cruise ship круизный теплоход to deal with иметь дело с to decide (on) принимать решение (о) department отдел direct напрямую discount скидка easy-going лёгкий в общении employee служащий entertainment развлечение flight рейс to follow следовать, соблюдать friendly приветливый guide гид, экскурсовод guide-interpreter гид-переводчик to handle осуществлять, заниматься, работать с helpful готовый помочь to hire нанимать на работу hospitality гостеприимство hospitality industry индустрия гостеприимства to interpret переводить (устно) to issue tickets выписывать билеты journey путешествие local местный to market продавать, находить рынок сбыта для marketing department отдел маркетинга mass media средства массовой информации mixer общительный человек native родной producer производитель profit прибыль promotion продвижение (на рынок) to provide предоставлять, обеспечивать public публика, общественность, население, общественный to report (to) подчиняться, сообщать, докладывать resort курорт retail розница, в розницу retailer розничный торговец to run (ran, run) управлять компанией, бизнесом sales department отдел сбыта, коммерческий отдел schedule программа, график seller продавец shop-assistant продавец в магазине sight достопримечательность sightseeing осмотр достопримечательностей sightseeing tour обзорная экскурсия social director режиссер социальных программ staff персонал, кадры staff member сотрудник to supervise руководить supplier поставщик ticket agent билетный агент tour operator туроператор tour package турпакет, турпутёвка, пакет туристских услуг tourism manager менеджер туризма travel agent турагент travel insurance страховка тура wholesale опт, оптом wholesaler оптовик Read the texts and answer the questions:
THE TOUR OPERATOR The tour operator works in a tourist company. He develops tours also known as tour packages. Tour packages include transportation, accommodation, catering, transfers and other services.
In order to develop a tour package the tour operator works with transportation companies or carriers, hotels, restaurants, museums and other suppliers. The tour operator usually markets the tours. He advertises them in mass media or in brochures. The tour operator is a wholesaler. He sells tour packages to travel agents wholesale and pays commission to them. Sometimes he sells tour packages direct to the public. Tour operators put together tours, so they are the main producers in the tourist industry.
Comprehension questions 1. Where does the tour operator work? 2. What does he do? 3. What do tour packages include? 4. What kind of companies does the tour operator work with? 5. How does the tour operator market the tours? 6. How does the tour operator sell tours? What does «a wholesaler» mean? THE TRAVEL AGENT
The travel agent works in a travel company. The travel agent like the shop-assistant sells goods to customers. The goods which he offers are the tour operator's packages. The travel agent is a retailer. He sells tour packages retail to consumers. He gets a commission from the tour operator. The commission is from 5 to 10 per cent of the tour cost. The travel agent also sells separate services. They are flights, hotel rooms, sightseeing tours, car rentals, travel insurances and so on. The travel agent works directly with the public. Travel agents sell tours, so they are the main sellers in the tourist industry. Comprehension questions 1. Where does the travel agent work? 2. What does the travel agent do? 3. What kind of goods does the travel agent sell? 4. How does the travel agent sell tour packages? What does «a retailer» mean? 5. How high is the travel agent's commission? 6. What kind of separate services does the travel, agent sell? THE TOURISM MANAGER
The tourism manager works in a tourist company. He runs some tourist business. He supervises all kinds of operations in a tourist company. He also supervises the tourist company staff. Sometimes the tourism manager is just the head of some department in a large tourist company: a sales department, a marketing department, or a public relations department. In this case he reports to the general manager. The tourism manager plans tourist business: operations, new products, profits. He controls the results. In a travel company - a tour operator or a travel agency -the tourism manager decides on development and promotion of new tour packages, advertising and sales. He also decides on prices and discounts. The tourism manager hires employees. He selects them and provides their training. Comprehension questions 1. Where does the tourism manager work? 2. What does he supervise? 3. In what case does the tourism manager report to the general manager? 4. What does the tourism manager plan and control? 5. What does the tourism manager decide on in a travel company? 6. How does the tourism manager hire employees? THE TOUR GUIDE
The tour guide handles tour groups. He shows tourists round a city, a sight, or a museum. The tour guide conducts sightseeing tours or tours of museums and exhibitions. The tour guide is also called the tour conductor. The tour guide accompanies tourists during a local tour or during the whole journey. He or she caters to the needs of tourists. During a journey the tour guide deals with all kinds of problems. The tour guide speaks the language of the tourists perfectly well. He or she interprets and translates well from one language into another. The tour guide knows a lot on history, geography, art and culture. He or she knows all the sights in a travel destination. The tour guide answers a lot of questions.
The tour guide is a friendly, easy-going and helpful person. Tourists always tip their guides if they like them. Comprehension questions 1. What does the tour guide do? 2. How does the tour guide handle tour groups? 3. What does the tour guide cater to? 4. How well does the tour guide know a foreign language? 5. What other subjects does the tour guide know and why? 6. What kind of person is the tour guide? THE ANIMATOR The animator organizes and provides entertainments for guests in a hotel or a holiday resort. He also organizes entertainment programmes for passengers on a cruise ship. The animator organizes and conducts parties, shows, sports or arts contests, games for children and grown-ups. He involves guests in action: games and shows. The chief animator manages the staff of animators. He is also called the social director. He communicates with guests a lot. The animator speaks a few foreign languages. He communicates with guests in their native languages. The animator not only speaks well. He is very artistic. He usually dances well, sings well and acts like an actor. The animator is an easy-going and cheerful person. He is a pretty good mixer. The animator is the main entertainer in the tourist industry. Comprehension questions 1. Where does the animator work? 2. What does the animator do? 3. Why is the chief animator called the social director? 4. Why does the animator speak a few foreign languages? 5. What does the animator do like an actor? 6. What kind of person is the animator?
VOCABULARY DRILL
I. Match up: 1) tour a) agent 2) social b) destination 3) travel c) operator 4) destination d) tour 5) tourist e) animator 6) car f) director 7) sightseeing g) rental 8) chief h) geography
II. Cross out one odd term in each line: 1) customer, interpreter, travel agent, booking agent, guide, ticket agent; 2) flight, car rental, transfer, commission, hotel accommodation, sightseeing tour; 3) accommodation, arrangements, promotion, destination, entertainment, commission; 4) discount, career, separate, resort, contest, brochure; 5) passenger, tourism manager, consumer, career, social director, chief animator.
III. Group the following terms according to the titles in the Destination geography, profit, car rental, accommodation, commission, retail, tutoring, social director, sale, knowledge, discount, guide, catering, shop-assistant, animator, cost, interpreter, entertainment, wholesale, graduation.
IV. Match the terms with the definitions:
V. Pick out the right definition:
VI. Fill in the blanks using the words given below:
a retailer carriers the tour guide a commission the tour operator the travel agent the animator destination sightseeing suppliers the tourist manager entertainment the social director a wholesaler promotion
1. ___________ supervises all operations in a tourist company and its staff. 2. ___________ handles tour groups. 3. ___________sells tour packages and separate services to customers. 4. ___________ provides entertainment for holiday-makers. 5. ___________ develops tour packages. 6. The tour guide knows all sights in the ___________. 7. The tourism manager decides on ___________ and advertizing of new tours. 8. The tour operator pays __________ to travel agents. 9. The tour guide conducts __________ tours. 10. The animator arranges and conducts __________ programmes. 11. The travel agent is ___________. 12. The tour operator is ____________. 13. The chief animator is also called ____________. 14. The tour operator works with, hotels, museums and other ____________. VII. Translate the sentences from Russian into English: 1. Менеджер туризма управляет туристской компанией. Он принимает решения о турах, ценах и скидках. Он управляет персоналом компании. Он не всегда находится в офисе. Он часто ездит по делам. 2. Я – гид-переводчик. Я не работаю в туристской компанию. Я занимаюсь туристскими группами. Я провожу экскурсии. Я часто отвечаю на вопросы туристов. Я много перевожу с одного языка на другой. 3. Чем занимается туроператор? Где он работает? – Туроператор – главный производитель в индустрии туризма. Он работает с поставщиками и разрабатывает пакеты туров. Он реализует турпакеты оптом. Иногда туроператор продаёт туры в розницу. 4. А кто такие аниматоры? – Аниматоры организуют и проводят развлекательные программы. Они вовлекают гостей в действие. Аниматоры очень артистичны. Обычно они общительные люди. Они хорошо говорят на родном и иностранных языках. 5. Турагент не разрабатывает туры. Турагент продаёт турпакеты клиентам в розницу. Турагент также предлагает различные отдельные услуги. – Какие услуги предоставляет турагент? – Турагент предоставляет билеты, экскурсии, аренду автомобиля, страховки. 6. Работники в туризме – это туроператоры и турагенты, агенты по бронированию и билетные агенты, консультанты по туризму и менеджеры туризма, экскурсоводы и гиды-переводчики, аниматоры и туристские журналисты. 7. Агент по бронированию производит продажи по телефону, в то время как билетный агент также выписывает билеты и встречается с клиентами лично. UNIT 3 TOURIST COMPANIES
ACTIVE VOCABULARY advantage преимущество advice совет airlines авиакомпания
air ticket авиабилет article статья attraction достопримечательность billboard афиша branch филиал to branch out разветвляться, образовывать филиалы booklet буклет car hire (UK) аренда автомобилей chain цепь (турагентств, гостиниц) charter чартер coach туристско-экскурсионный автобус coaching путешествия на автобусе coaching tour автобусный тур cruising tour круизный тур the Customs таможня department store универмаг to employ принимать на работу escort сопровождающий ferry паром folder раскладывающийся буклет, проспект, брошюра free-lancer внештатный работник, представитель свободной профессии free of charge бесплатно full-time полный рабочий день, штатно guide book путеводитель head office головной офис high season сезон, высокий сезон holiday centre центр отдыха, дом отдыха inclusive tour инклюзив-тур, комплексный тур incoming tourism въездной туризм independent независимый, самостоятельный, индивидуальный leisure centre центр отдыха, центр досуга licence, license (US) лицензия located расположенный low season несезон, низкий сезон luggage багаж major крупный market research маркетинговые исследования, изучение рынка manual справочник, учебное пособие, руководство off- season мёртвый сезон office site местонахождение офиса, офисное здание outlet точка розничного сбыта to order заказывать part-time неполный рабочий день, внештатно permanent постоянный permission разрешение poster плакат to promote продвигать (на рынок) to publish издавать to put together (put, put) комплектовать rack стеллаж, стенд, стойка receipt квитанция research исследования to service обслуживать shipping company судоходная компания subject тема tax налог terminal здание (аэропорта, вокзала) timetable расписание tourist board туристский совет tourist information centre туристско-информационный центр tourist information office туристско-информационное представительство tourist product туристский продукт travel clerk служащий туристической компании travel shop магазин путешествий, турагентство t ravelogue каталог путешествий, видеоролик о турцентре up-to-date современный, новейший
Read the texts and answer the questions: TOUR OPERATORS Tour operators are tourist companies which develop and put together tour packages. Tour operators do market research. They promote their tours and advertise them. Tour operators publish colourful brochures, booklets and travellogues. Tour operators sell tour packages wholesale to travel agencies or sometimes direct to the public. There are tour operators which also act like travel agencies. They develop and sell their products themselves. There are independent tour operators. But among tour operators there are major airlines and shipping companies. There are large tour operators, such as Thomas Cook Company or American Express Company. Thomas Cook is the oldest tour operator in the world. Comprehension questions 1. What kind of companies are tour operators? 2. What do tour operators do? 3. How do tour operators promote their tours? 4. How do tour operators sell their tours? 5. What kind of tour operators are there? 6. What are the best-known tour operators in the world? TRAVEL AGENCIES Travel agencies are retail tourist companies which work directly with the public. Travel agencies are often called travel shops where customers buy different tourist products. Travel agencies sell tour operators' tour packages and individual tourist services. Among tour packages there are inclusive tours, charter inclusive tours and inclusive tours with an excursion. Travel agencies also sell coaching tours and cruising tours. Travel agencies form groups of tourists who take part in ready-made prepaid tours. They also make individual travel arrangements. Among separate tourist services there are air tickets, train tickets, boat or ferry tickets, hotel rooms, car rentals, sightseeing tours, services of a guide or a guide-interpreter. Travel agencies also offer travel insurances and theatre tickets to their customers.
Large travel agencies branch out and have got branches and outlets within a city, a region, a country or all over the world. There are large travel agencies which are members of a chain. A chain is a group of agencies which belong to the same company. In this case they often have the word «Group» in their names, for instance, ACE Travel Group or Blue Heart Travel Group. Usually such travel agencies act as tour operators as well. Comprehension questions 1. What kind of companies are travel agencies? 2. Why are travel agencies called travel shops? 3. What do travel agencies do? 4. What kind of tours do travel agencies offer? 5. What kind of separate tourist services do travel agencies offer? 6. What kind of travel agencies are there? TOURIST INFORMATION OFFICES
Tourist information offices are also called tourist information centres. Sometimes they are called visitor information centres. There are tourist information offices at major airports, railway stations, hotels, holiday or leisure centres and many tourist attractions. Tourist information offices have got office clerks who give advice to customers on car hire, sightseeing and other coach tours, accommodations, flights and so on. The clerks also give city orientations to guests. Tourist information office clerks answer a lot of phone calls and give information on passports and visas, the Customs and luggage, weather and climate, city public transport and food service. The office clerks speak foreign languages fluently because they deal with many international travellers. There are usually racks full of city maps and guide books, booklets and folders, travellogues and timetables, billboards and posters in tourist information offices. Travellers get most of them free of charge. Comprehension questions 1. What kind of companies are tourist information offices? 2. Where are tourist information offices located? 3. What kind of advice do tourist information office clerks give? 4. What do tourist information office clerks do? What sort of information do they give? 5. Why do tourist information office clerks fluently speak foreign languages? 6. What kind of manuals for travellers are there in tourist information offices? TOURIST OUTLETS Many large travel companies have got a lot of outlets within a city, a region, a country or throughout the world. An outlet is a point of sales of a company. There are outlets of travel agencies, airlines, car hire companies, coaching and cruising companies. There are travel agency outlets in hotels, airport terminals, railway stations, big department stores, at large factories and plants, and in office sites. If a travel company has got an outlet at a factory or in an office building, it means that it serves employees of those companies. Such an outlet provides the same services as other outlets and the head office of the travel company. It means that offers and prices are the same in all outlets. There is usually just one travel clerk at a sales outlet. He or she does all the work. He or she answers phone calls, meets customers in person, works on the computer, does paperwork. This clerk makes bookings, issues and sells tickets, collects money and gives receipts. Of course, the clerk keeps in touch with the head office and knows all the up-to-date information on tours and tickets. Comprehension questions 1. What is an outlet? 2. What sort of tourist outlets are there? 3. Where are travel agency outlets located? 4. What kind of customers does a travel agency outlet at a factory or in an office building service? 5. What does it mean that all travel agency outlets provide the same services? 6. How many clerks are there normally at a sales outlet? 7. What does a tourist outlet clerk do? 8. How does an outlet clerk get to know all the up-to-date information? FREE-LANCERS There are people in tourism who work for themselves. They are called free-lancers. They don't work full-time for any tourist company. They work part-time or in high season only. They don't work in low and off-season. Among free-lancers there are guides, guides-interpreters, escorts, animators, travel writers. Tourist companies employ them for seasonal work. Cruising companies, resort hotels and holiday centres employ animators for summer high season. Travel agencies which deal with in-coming tourism employ guides, guides-interpreters, escorts. Travel writers offer their articles to magazines and newspapers when they wish to. Often magazines order special articles on tourist subjects from travel writers. Free-lancers are registered. It means that, on the one hand, they have got licences. Licences prove their qualifications and give them permission to work. On the other hand, if they are registered, they pay taxes. Free-lancers are, as a rule, members of professional associations. In high season free-lancers earn a lot of money. In low and off-season they don't earn any money at all or do some other job. Teachers work as free-lance guides. Students work as escorts. Actors work as animators. Travel writers are often permanent free-lancers. Comprehension questions 1. What kind of people are called free-lancers? 2. How and when do free-lancers work? 3. What are some of the free-lance jobs? 4. What kind of companies employ animators? 5. What kind of companies employ guides, guides-interpreters and escorts? 6. What do travel writers do? 7. What does it mean that free-lancers are registered? 8. What are the advantages and disadvantages of being a freelancer?
VOCABULARY DRILL
I. Match up:
II. Cross out one odd term in each line: 1) permanent, attractive, rewarding, independent, timetable, reasonable; 2)magazine, store, department store, travel shop, travel agency, sales outlet; 3) guide book, brochure, folder, luggage, manual, magazine, booklet; 4)ferry, rack, car, coach, train, charter plane; 5)airport, airlines, chain, charter plane, air terminal, air ticket; 6) cruising tour, department store, holiday centre, timetable, air ticket, inclusive tour.
III. Group the following terms according to the titles in the table (3 terms in each group): Brochure, charge, escort, free-lancer, holiday centre, inclusive, booklet, cruising, office site, folder, travel clerk, coaching, receipt, tax, outlet.
IV. Match the terms with the definitions:
V. Pick out the right definition:
VI. Fill in the blanks:
1. Tour operators publish colourful _____________. 2. There are ___________ and shipping companies among major tour operators. 3. Tourist information office clerks give ___________ to customers on passports and visas, luggage and the Customs. 4. Travel agencies make individual travel __________. 5. A sales outlet clerk sells tickets and tours, collects money and gives _________ herself. 6. People who work for themselves are called __________. 7. Tour operators always do market __________when they develop tours. 8. There are ___________ among tour operators' products. 9. __________ give free-lancers a permission to work. 10. There are __________ with booklets and folders at travel agencies and their outlets. 11. Free-lancers are registered and they pay _________. 12. Major tourist companies branch out and have ___________ 13. Some tourist companies are members of ___________. 14. There are hotel rooms, train and _________ among separate tourist services. 15. Most free-lancers work in ___________.
VII. Translate the sentences from Russian into English:
1. В этом универмаге находится точка розничного сбыта туристской компании. – Здесь есть какие-нибудь брошюры и каталоги путешествий? – Здесь нет толстых каталогов, но имеется несколько раскладывающихся проспектов. 2. В вашем городе есть какие-нибудь туристские достопримечательности? – У нас в городе имеется выставка и несколько музеев. – Какие музеи у вас в городе? В городе есть два художественных музея. 3. Что находится на стеллажах у них в офисе? – На стеллажах находится много бесплатных брошюр. Но там нет новейшего расписания. 4. Сколько служащих в этой туристской компании? – в этой компании имеется менеджер, несколько турагентов и бухгалтер. – Сколько у них гидов и сопровождающих? – Там нет гидов и сопровождающих. Менеджер нанимает их на работу только в высокий сезон. 5. Что имеется в новом каталоге путешествий? – Там несколько новых инклюзив-туров и информация об отдельных услугах – Есть ли какие-нибудь скидки? – Есть скидки на детей до 12 лет. На взрослых туристов никаких скидок нет. 6. В вашем туристском центре имеется аэропорт, не так ли? – Нет, вы ошибаетесь. Здесь нет аэропорта, но недалеко от нашего курорта имеются речной порт и автобусная станция. – В порту нет представительства туристской компании, не правда ли? – Нет, есть. UNIT 4
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