Тне flagship radio station program

Most areas have big radio stations. Mаnу of them run talk radio shows that attract large call-in audiences. The nice thing about these kinds of programs is that your interviewer саn concentrate оn you. This allows you to have а conversation in which each of your voca1 persona1itiеs comes through to the listeners.

However, it is vеrу important to get а handle оn the editorial position of the station and the interviewer as it relates to your subject. These stations employ people called "screeners." А screener’s job is to weed out о calls from drunks, breathers, and irrelevant callers. However, if they аrе so inclined, they can also screen out friend1y calls. Sometimes hosts have screeners do this because it makes the show mоrе interеsting. Just bе аwаrе of the possibi1ity before you do the show.

ONE-MAN-BAND RADIO STATIONS­

These аrе bу far the most cоmmоn kind of stations. There аrе thou­sands of them around the country, and еvеrу one of them has аn audience.

If you do а one-man-band radio station interview, understand that the interviewer may wa1k away from you in the middle of the interview. This is because he has а million other things to dо. You see, he does everything at the station. In fact, he is the station.

If you find yourself in оnе of these situations just imagine the friendly face again. This time it wil1 bе looking back at you from the floor or the table where you аге seated. While the interviewer is away, just tell your story to the friendly face. This way your vocal­ personality wi1l be carried through tо the guy listening to the show.

I think one-man-band radio stations аrе great fun and а wonder­ful waytо develop your ski1l.

 

The media continue tо have а tremendous impact оn our society. With the new technologies of communication and the advent of the information highway, your ability tо prеsent yourself оn camеrа will become mоrе and more critical. Master these skills - they will pay big dividends.

 

Assignments: ­

1. Highlight the following words and expressions in the chapter arid check their meaning and stylistic connotations in the dictionary.

 

- to spill one's guts-

- ­(to be) glib

- (to be) raucous-

- ­parade of pinheads ­

- to speak fluid1y

- foray

- а makeup artist

- а proprietary issue

- presumptuous ­

- one-man band

- footage (of the industry)

- sloppy 1anguage

- to cover the basic jist-

- ­to roam around

- to miss one's slot

- а fluffy question ­

- а sound bite-­

- the anchorperson

- to de1ude onese1f

- to experience resurgence

 

2. Dwell on the. following issues:

 

- The first law of dealing with the media.

- The questions he1ping you to find out what is expected of you.

- The main points of the audience ana1ysis.

- The essentials of preparing for the media interview.

- The difference between the ТV and radio interviews.

 

3. Task: Simulation: Prepare and act out with your fellow students а ТV interview format program featuring three or four completely unrelated segments.

 

 

EFFECTIVE PRESENTATIONS

То assist you in offering constructive comments in your analysis of the presentations, you may wish to consider the following:­

 

PRESENTER:

 

GRADE: 5 = Great,1 = Рoor

 

SKILL AREA	POINTS ТО LOOK FOR	Grade: 1 - 5
IMPACT	Authority, credibility. Relationship
with audience (e.g. Eye contact)
CLARIТY	Did you understand it all?
INTEREST	How well did the presenter hold your
attention and stimulate your interest?
LANGUAGE	Was the presenter's choice of words and
phrases appropriate (о the presentation?
	Audible, monotonous, well varied in
VOICE	pitch? Friendly, arrogant?
РАСЕ	Too quick? Too slow?
About right?
MANNERISMS	Any irritating mannerisms of speech
And behavior?
COMMITMENT	Did you feel committed to take this
course of action?

COMMENTS

 

CHAPTER XI

LEADING EFFECTIVE MEETINGS

‘Nothing is impossible until it is sent to а committee,' said one manager in а large organization somewhat despairingly at а recent conference on innovation. Meetings proliferate, but they have acquired а bad name for ineffectiveness, time wasting and sheer lack of fun.

 

When shall we three meet again

In thunder, lightning, or in rain?

Managers will certainly meet in better conditions than those witches in Shakespeare's Macbeth on their blasted heath, but they definitely know that they will be meeting again - and again!

Meeting is а very general word which encompasses any situation in which two or more people come together by accident or design, in an encounter which may be momen­tary or prolonged. Almost all of them involve some form of communication. But the meetings which concern us in this chapter are those which involve а group of people met for discussion. How do you lead or manage that discussion effectively?

ТНЕ ROLE OF DISCUSSION

Discussion suggests to some а rambling or free-wheeling conversation in which people express their views or senti­ments to each other - just the sort of thing to be banned from efficient, tightly controlled and brisk meetings! But, rightly understood, discussion lies at the core of all purpose­ful meetings. It should be differentiated from conversation on the one hand, and а formal debate on the other. 'It ought to be limited to а given theme. More often than not, discussion is а way of reaching conclusions or determining а course of action.

The actual word discussion comes from а Latin root that means 'to shake apart'. Possibilities are sifted or shaken apart. Their pros and cons асе considered. For this work to be done effectively, five ingredients need to be present:

§ Planning in advance is essential to successful discussion. It is futile, to rely upon spontaneous combustion to develop profitable talk. The initiative for this planning may be tаken by а designated leader, bиt it is better when at least some members of the group can work on it together.

§ Informality is desirable to encourage the fullest possible participation, although the size of the groupor audience and the seating arrangements in the meeting place impose some limits. Organized informality best describes this objective.

§ Participation is an essential ingredient of good discussion, for this method assumes that each individual may have something of value to contribute, and that the co-operative pooling of all available information is the best way to find the right solution. In small groups everyone who wishes to may speak; in а large public discussion only а few can get the floor, but it should be emphasized that active listening is participation.

§ Purpose is essential in good discussion. Merely pleasant or socially useful talk that skips from one topic to another is not discussion as conceived here.

§ Leadership, in some form, is necessary for а successful discussion. In public meetings the leader or chairman may be assisted by а secretary. In small groups whose members know each other, the functions of leadership may sometimes be shared by various individuals.

 

TНЕ SEATING PLAN The leader's responsibility for planning starts before the meeting in question begins. By using соmmоn sense, laced with some visual imagination, he or she should be able to foresee what will be required in or near the place of meeting. In particular they ought to look at the seating arrangements, because sometimes these can impose their own (often unwelcome) pattern on the exchange of information and ideas, as one of King James I's chief ministers, Francis Bacon, observed over three hundred yeaгs ago: А long table and а square table, or seats about the walls, seem things of form, but are things of substance; for at a long table о few of the upper end, in effect, sway all the business; but in the other form there is more use of the counsellors' opinions that sit lower. А king, when he presides in council, let him beware how he opens his own inclination too much in that which he prо­pounds; for else counsellors will but take the wind of him, and, instead of giving free counsel, will sing him а song of 'I shall please'.

The varieties of discussion, private and public, are endless. But, as а rule, the general purpose of the meeting, the size of the group, and its progress in analysing the problem, should determine the form of discussion used in а particular situation. А committee, for example, is а small group, appointed by the parent organization, which meets to investigate а problem and, later, to formulate its report and recommendation. At a conference by contrast, delegates representing various organizations, sometimes co-operative, sometimes hostile, meet to consider а problem and, if possible, to recommend а joint course of action. At other times а conference (alias workshop or seminar) may have as its only purpose the acquiring of new knowledge or skills by those taking part.

The terms leader and chairтan are used almost inter­changeably by writers on meetings. There is а tendency, however, to speak of leaders of informal group discussion and, chairтan of committees, conferences or public meetings - the more formal occasions. Chair or chairperson is now sometimes substituted for the latter in the interests of ‘political correctness', but most people are still happy with chairтan, for тап is а synonym for humanity as well as the name of one of its two constituent sexes.

If you are а manager, it follows, you will probably have to chair meetings in the formal sense and also lead discussion. These roles are occasionally separated but more often they go hand in hand. It is not always easy to combine them, for it is like being both а football referee and the captain of а side at the same time.

ВЕ CLEAR ABOUT PURPOSE

 

Discussion can serve а variety of purposes. Even within а single meeting it may change gear from one to another. Here are some of these general purposes:

 

§ to exchange information

§ to make decisions

§ to release tensions

§ to form attitudes

§ to instruct or teach

 

These purposes are not mutually exclusive. Pooling avail­able information, for example, often precedes and accompanies decision making. It may relieve tension! Again, as another example, early research in this field suggests that those who gain the most information through discussion are most likely to change their attitudes.