Information technology department

To: All Employees of T.B.BROWN Incorporation

From: IT Department

Please be aware of these changes to the company web site.

The new URL is http://tbbrownincorp.com.

The site has a new web host. The new host supports higher traffic to the site. The site also loads quicker. The site has a new HTML codes. They include several additional meta tags. Our site now receives more traffic from search engines.

All web browsers now support our graphics. The hyperlinks open new pages. Customers do not navigate away from the original page. We expect increased sales on the www as a result of these changes.

Get ready!

Before you read the passage, talk about these questions.

1 When do you browse the web at work?

2 What kind of things do you browse for?

Reading

Read the email from the IT department of T.B. Brown Inc. Then, mark the following statements as true (T) or false (F).

1 _ ТВ, Brown Inc. now has a different URL.

2 _ The hyperlinks navigate away from the original page,

3 _ The web site now has fewer meta tags.

Vocabulary

Match the words (1-5) with the definitions (A-E).

4 _ web host 5 _web browser

1 _ hyperlink

2 _website

3 _HTML

A a collection of related Internet pages

В a program that lets you look at web pages

С a word/image that you can click on to navigate

D a computer language used to make web sites

E a company that provides space for a website

Choose the word that is closest in Meaning to the underlined part.

1) The text used in webpage codes that provide information to search engines gives us high search rankings,

A hyperlink                                    В meta tag        С web host

2) Type a word into the computer program that allows people to look for particular information to find a web site.

A search engine                                B hyperlink        С website

3) Our website is very popular on the system ofinformation that is available on the Internet.

A meta tag                                        В hyperlink              С www

4) The company's text and symbols that form aweb address is http://tbbrownincorp.com.

A URL                                            В search engine С web host

5) Please begin the web address with the part of the web address that allows the computer to connect to the site.

A HTML                                         В web browser                          С http

Listen and read the email from the IT department of T.B Brown Inc. again. Where does their site get more activity from?

Listening

Listen to a conversation between two employees of T.B. Brown Inc. Choose the correct answers.

1) What is the main idea of the dialogue?

A how to compose a memo

В the importance of meta tags

С finding a better search engine

D what a hyperlink is

2) What does the man say about the website?

A It displays larger meta tags.

В It contains more hyperlinks.

С It has larger web pages available.

D It appears near the top of search results.

Listen again and complete the conversation.

B: Hi Susan! Did you receive the staff email?

S: YesP and I have a question. Bob.

B: Okay, no problem. What is it?

S: I don't even know what 1 ______ _______ are. Why are they important?

B: They're descriptive words on the 2_______ _______. They make the site rank higher in 3 ______ ______.

S: You mean our 4 ________ appears at the top of the search results?

B: Exactly. Customers 5 _______ ________ our hyperlink first.

S: Thafs good news for our sales department.

Speaking

With a partner, act out the roles below based on Task 7. Then, switch roles.

USE LANGUAGE SUCH AS:

I don't even know what meta tags are.

Our site appears at the top of the search results.

Customers dick on our hyperlink first

Student A: You are а ТВ, Brown Inc, employee. You want to know more about meta tags and the company's website Talk about:

• meta tags   • search engines

• search results

Make up a name tor your co-worker.

Student B: You are an IT department employee. Answer A's questions.

Make up a name for your co-worker.

Writing

Use the conversation from Task 8 to fi the email.

Dear ____________

Thanks for explaining what the ________ are. I had no idea they were so ______. Now, I can see why our website appears at _______. There are some pretty good _______ on the new website. Anyway, as long as customers keep _______ first, it’ll be good for business!

Regards,

 

 

Images and graphic design

1. Resolution low, high

2. Crop

3. Contrast low, high

4. Graphic editing program

Graphic arts

Nowadays, anyone can edit graphics But new users encounter many difficulties. Here are some common problems and solutions:

Problem: The image is dark or has a strange tint.

Cause: Poor exposure or bad lighting.

Solution:Adjust the contrast using graphic editing program.

Problem: There is white space aroi the image.

Solution: Crop the picture. This removes unnecessary parts.

Problem: The photograph is blurry.

Cause: Low resolution.

Solnrtion: Increase the number of pixels in the image. This makes it sharper. Or resize the picture and mal smaller Also, save the photo as a JPB file. This format creates high quality photographs.

Get ready! Before you read the passage, talk about these questions.

1) What are some reasons people edit images?

2) How do people edit their pictures?

Reading