ТОП 10:

Practise describing the process.

As Tetsuo shows his sequence of pictures, he describes what happens at each


stage. Write the rest of the commentary for him using the pictures from 2.2.6. Note that when describing a process like this the simple present form of the verb is


normally used.



Choose one of the situations below for your presentation. Use the expressions from the lesson, additional vocabulary in the chart and practice sheets below.


1. Your company is developing a small car aimed at city workers. Audience: a group of distributors.

Goal: persuade them to participate in promoting the car.


2. Your firm has produced a type of device which has unique features. Audience: a group of buyers at a trade fair.

Goal: talk the buyers into concluding sales contracts.


3. Your company is young but sustainable. For further development you need to raise ?1.5 mln.


Audience: a group of potential investors (business angels). Goal: persuade them to invest into your business.

Introducing yourself · Good morning, everyone.
  · Hello everyone, welcome to...
Structuring the I'm going to divide my talk into four parts. First, I'll give
presentation you .... After that, .... Finally, ....

Inviting questions · If you have any questions, don't hesitate to ask.
  · I'll be glad to answer any questions (at the end of my
Giving background · I'll give you some background.
information · Let's start with the background.
Referring to the · As you know,...
audience's knowledge · As you are aware, ...
Changing the topic · Right, let's move on to ...
  · OK, I'll now look at...
Referring to visuals · If you look at the graph ...
  · Could I draw your attention to the chart?
Concluding · To sum up, ...
  · To summarise,...
Ending · Thanks very much. Any questions?
  · Well, that's all I have to say. Thank you for listening.




Why am I making this presentation? What do I want my audience to do as a result?


Understanding Your Audience


1) Who are they and what is their relationship to your topic?


THEREFORE, I MUST _________________________________________________


2) How well informed are they about the subject? What do they need to know about it? THEREFORE, I MUST _________________________________________________


3) What do they expect from the event? From your presentation?


THEREFORE, I MUST _________________________________________________


4) Are they accustomed to a certain type of presentation?


THEREFORE, I MUST _________________________________________________


5) What do they know about you? What more do they need to know? How do they feel about you?


THEREFORE, I MUST_________________________________________________


6) Why are they present? Are they there by choice or by requirement? THEREFORE, I MUST_________________________________________________


7) Are they likely to be enthusiastic? Polite? Apathetic? Hostile?


THEREFORE, I MUST_________________________________________________


8) Are there any other obstacles, history, or expectations that you need to take into account?


THEREFORE, I MUST_________________________________________________


Understand your presentation’s context


1) Is the situation formal or informal?


THEREFORE, I MUST_________________________________________________


2) When you present, will the audience have just finished eating, drinking, working, or doing something active? Will they be tired or alert? When was the last break? THEREFORE, I MUST_________________________________________________


3) Who will speak before you? Who comes after you? How might this affect audience reaction?


THEREFORE, I MUST_________________________________________________


4) Are you the first or last speaker of the program?


THEREFORE, I MUST_________________________________________________


5) Are you expected to take questions or leave copies of your presentation? THEREFORE, I MUST_________________________________________________


6) How much time do you have for the presentation? Can your message be delivered in that time?

THEREFORE, I MUST_________________________________________________


7) Will the physical setting of the presentation require you to adapt your talk? THEREFORE, I MUST_________________________________________________


8) What control do you have over the physical environment?


THEREFORE, I MUST_________________________________________________


Key Messages, Facts and Audience Participation


Key Message 1


Facts to Support Key Message 1


Audience Participation or Reaction


Key Message 2


Facts to Support Key Message 2


Audience Participation or Reaction


Key Message 3


Facts to Support Key Message 3


Audience Participation or Reaction


Designing Your Opening


1) Define the purpose of the presentation.


2) Establish your credibility. Ask yourself "Which of my credentials will impress this particular audience?" and emphasize those. Or, if appropriate, have another person with authority or credibility introduce your presentation.


3) Describe the importance of the topic for the audience: What’s in it for them?



4) Preview the main points to be covered.


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