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Marketing skills handy for getting hired.Содержание книги
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As you start to think about choosing a job, you will not know about all the jobs available in particular industries, but a good starting point is to think about what you enjoy, where your interests lie and what you are good at. The more clearly you know what you like doing, what your talents are and which skills and strengths you want to use in your working life, the easier it is to recognize the opportunities that best suit you. Once you have an idea of work you would like to do and the industry you would like to work in, it is important to research the jobs available in that industry. Remember you can never do too much research – visit your university careers centre, use search engines or read job adverts like: what jobs would suit me?, industry insights, careers services. Learning what people actually do on a day-to-day basis is a crucial step in your job search. Understanding jobs is the best way to ensure you make the right decision for you. You may want to apply your subject-related knowledge and skills directly to the world of work. Ask your university careers service for the results of surveys that provide some insight into what people with your degree have gone on to do. Visit what do graduates do? to view national survey results of what students on your course have pursued. Also, check options with your subject for suggestions about what to do with your degree. It is also essential to write strong applications to persuade a company or organization that you are a good fit for the job. Learning how to market yourself is a critical skill for all job seekers because it allows you to apply marketing theory to the most important product – yourself. It’s all about a brand called you. The marketing communication department at Columbia College Chicago offers a 15-week course: “Marketing yourself: Job-hunting skills for the rest of your life.” The course prepares students not only for their first, but also for their second and third jobs. Marketing yourself is a special skill and needs to be addressed over your lifetime. What’s the advantage of teaching career guidance in a marketing setting? The strong edge it offers is a marketing perspective on finding a job. Another plus: its instructors are marketing professionals who know the exact skills job seekers in any field need to sell themselves to a prospective employer. All that is a big plus in a slow and challenging job market, where anything that gives you an advantage is needed. And here’s what’s needed, from a marketing perspective: job seekers need to know job hunting is a full-time job, so you have to plan to hunt for one 30 to 40 hours a week. You have to network on a regular basis, use informational interviewing, keep track of your accomplishments and keep a job-search portfolio and everything related to it in one place. Marketing yourself also is about understanding what you can do for the employer – and what the employer needs. Classes include getting started; self-assessment; job assessment and the exploration of alternative choices such as internships and volunteering. Also included is reassessment of career goals; resumé preparation; development of cover letters; role playing for job interviews; job search strategies; getting interviews; weekly calls to employers and assessing your progress. “A job search is like launching a new product – it takes focus, concentration and support”, experts say. When manufacturers want to introduce something new, they first do market research, product development and assess the marketplace. And that’s what job seekers have to do, too. Learning the ropes about how marketing really works is another important tool in a successful job hunt.
Choosing a good career
One of the most difficult problems a young person (19)__ is deciding what to do about a career. There are individuals, of course, who from the time they are six years old (20)__ that they want to be doctors or pilots or fire fighters, but the majority of us do not get around to making a decision about an occupation or career until somebody (21)__ us to face the problem. Choosing an occupation (22)__ time, and there are a lot of things you have to think about as you (23)__ to decide what you would like to do. You may find that you will have to take special courses to qualify for a particular kind of work, or may find out that you (24)__ to get some actual work experience to gain enough knowledge to qualify for a particular job. Fortunately, there are a lot of people you (25)__ to for advice and help in making your decision. At most schools, there are teachers who (26)__ professionally to counsel you and to give detailed information about job qualifications. And you can talk over your ideas with family members and friends who (27)__ always to listen and to offer suggestions. But even if you get other people involved in helping you make a decision, self evaluation (28) an important part of the decision-making process.
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