ТОП 10:

Read and translate the text. Get ready to summarise it.

Mr. Brown is a sales manager in a manufacturing business. The company «Farmco» produces high quality farming equipment. It meets up-to-date international standards and now the company is increasing the export “of its goods to African countries.

«Farmco» consists of three departments: production department - its manager is in charge of production and service, finance department – its manager is responsible for finance and accounting and marketing and sales department. As a Sales manager Mr. Brown is in charge of selling and advertising.

Mr. Brown works hard and has a lot of things to do during his working day. He looks through the mail; plans and watches every step in the supply of his customers with the goods; employs salesmen, wholesalers and retailers to sell the goods. He sees that the system of distribution works efficiently and economically. Also during the day there are business matters which need his immediate attention. It takes Mr. Brown from two to three hours daily to discuss the questions of prices and discounts with his travelling salesmen. The company covers several countries. Mr. Brown chooses the method of distribution, the frequency of visits to customers, the method of travel by salesmen and solves many other issues.

Each department works to a common end, but sometimes there are arguments about the distribution of responsibilities. Mr. Brown and two other managers regularly hold meetings to discuss the questions of general importance. Now Mr. Brown and two other managers are having a meeting with the chief executive. The chief executive is explaining to the two other managers that the sales manager has authority to decide any question about the selling campaign, even some issues of manufacturing and financial sections. Clearly, the task of selling is very important for any organization and the responsibilities of a sales manager are heavy.


Unit 3

Further come several passages each of which is a story of a founder of a brand. Try to guess who the famous person is.

1. He became a millionaire at an early age. He launched one grocery shop after another in Scotland and always put the money from each successful venture into the development of his business. When he reached 40 he had enough money to buy several tea plantations in Ceylon. Soon he entered the market of the USA and attracted American and English customers with his convenient half-pound and quarter-pound boxes.

2. He came to New York from Bavaria in 1847 at the age of seventeen. In 1850 he travelled to San Francisco where he opened a retail business. He sold canvas for tents and wagon covers, but soon found that there was a huge demand from the miners for a sturdy pair of pants. He made a few pairs out of canvas and later switched to a tough cotton fabric called Serge de Nimes, later just denims. As an experiment he dyed a few pairs indigo blue and borrowed the idea of a tailor in Nevada to add copper rivets. At a price of 3$ a pair the pants with rivets rapidly became the uniform not only of miners but of cowboys, workers, farmers and oil drillers.

3. The start of his career was modest. He made caramels in the back room of a house in Lancaster and sold them from a pushcart. His father directed him:” If you want to make money, you have to do things in a big way.”In 1884 he met an Englishman, named Deices, who was enthusiastic about his homemade caramels and offered to introduce them in England. He took a loan of 700$ and started to manufacture caramels for England. In 1894 he sold caramels to all parts of the world. Soon he bought chocolate-making machinery, hired two expert chocolate makers and began to produce chocolate. The future, his future, lay in chocolate.

Vocabulary notes

canvas - холст

pushcart - телега

rivet - заклёпка

sturdy - прочный

Unit 4

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