Read the instructions how to write a business plan for pharmaceutical sales company

Do not write out a sales-oriented business plan from an academic standpoint. Your goal is to convince the sales manager you have a plan for generating new business. Being a successful pharmaceutical sales representative is akin to having your own business because you will be largely autonomous. A viable business plan is effectively the backbone of your business. Set realistic expectations and benchmarks for your sales goals.

Provide an overview of what your strategy is for the first 30 to 60 and 90 days, Include what you may want it to do in the future, and tangible ways you will be able to accomplish this. Succinctly, it should detail where you are now and where you want to go within the sales organization. Demonstrate an understanding of the important capabilities of the drug you'll be representing based on both the prescribing entity and health needs of end users as identified in your market research.

Collect industry data from market research and use it as supporting information for more detailed action planning. Modify your business plan as needed to account for changing market conditions as well as any pending government actions that would regulate your pharmaceutical product or company. Remember again not to be too academic; use relevant and empirical industry data. You need to clearly describe and understand your potential market, says sales search consultant Charles Wise.

Provide a strategic objective that outlines every initial step of your action plan. Include every relevant contact, your networking agenda and a detailed itinerary for each of your first 12 weeks. You should also include a professional biography, according to Ford Myers, CEO of Career Potential. Write it in third person and include bullet points of tangible results you have achieved and tell how that will be relevant to your sales success with the company.

Provide a summary of your accomplishments. Describe the challenge in obtaining the new customer, and your specific actions that ultimately lead to closing the sale. Include the particular strengths you will contribute to a new employer as well as an explanation as to why you wish to leave your present employer..

Demonstrate a tracking system that includes methodology for phone calls, correspondence and follow up steps. This will show that you are aware of the initial "blocking and tackling" that is a vital part of your planning for the first 90 days.

 

Сучасна людина і комп’ютер.

Internet in the Modern Life

 

The Internet has already entered our ordinary life. Everybody knows that the Internet is a global computer network, which embraces hundreds of millions of users all over the world and helps us to communicate with each other. Information sent over the Internet takes the shortest and safest path available from one computer to another. Because of this, any two computers on the net will be able to stay in touch with each other as long as there is a single route between them. This technology was called packet switching.

Invention of modems, special devices allowing your computer to send the information through the telephone line, has opened doors to the Internet for millions of people.

Most of the Internet host computers are in the United States of America. It is clear that the accurate number of users can be counted fairly approximately, nobody knows exactly how many people use the Internet today, because there are hundreds of millions of users and their number is growing.

Nowadays the most popular Internet service is e-mail. Most of the people use the network only for sending and receiving e-mail messages. They can do it either they are at home or in the internet clubs or at work. Other popular services are available on the Internet too. It is reading news, available on some dedicated news servers, telnet, FTP servers, etc.

In many countries, the Internet could provide businessmen with a reliable, alternative to the expensive and unreliable telecommunications systems its own system of communications. Commercial users can communicate cheaply over the Internet with the rest of the world. When they send e-mail messages, they only have to pay for phone calls to their local service providers, not for international calls around the world, when you pay a good deal of money.

But saving money is only the first step and not the last one. There is a commercial use of this network and it is drastically increasing. Now you can work through the internet, gambling and playing through the net.

However, there are some problems. The most important problem is security. When you send an e-mail, your message can travel through many different networks and computers. The data is constantly being directed towards its destination by special computers called routers. Because of this, it is possible to get into any of the computers along the route, intercept and even change the data being sent over the Internet. But there are many encoding programs available. Not with-standing, these programs are not perfect and can easily be cracked.

Another big and serious problem of the net is control. Yes, there is no effective control in the Internet, because a huge amount of information circulating through the net. It is like a tremendous library and market together. In the future, the situation might change, but now we have what we have. It could be expressed in two words— an anarchist's dream.

 

Реклама і суспільство.

Advertisement

Although the average citizen is usually annoyed by all the advertisements printed in newspapers and magazines and the commercials broadcast on TV, the impact of the whole advertising industry on a single person is immense and plays a very important role in our lives. Advertising absorbs vast sums of money but it is useful to the community. What are the functions of advertisements? The first one to mention is to inform. A lot of the information people have about household devices, cars, building materials, electronic equipment, cosmetics, detergents and food is largely derived from the advertisements they read. Advertisements introduce them to new products or remind them of the existing ones. The second function is to sell. The products are shown from the best point of view and the potential buyer, on having entered the store, unconsciously chooses the advertised products. One buys this washing powder or this chewing gum, because the colorful TV commercials convince him of the best qualities of the product. Even cigarettes or sweets or alcohol are associated with the good values of human life such as joy, freedom, love and happiness, and just those associations make a person choose the advertised products. The aim of a good advertisement is to create a consumer demand to buy the advertised product or service. Children are good example as they usually want the particular kind of chocolate or toy or chewing-gum. Being naive they cannot evaluate objectively what is truthful and what is exaggerated and select the really good products unless they buy the goods and check for themselves. Thirdly, since the majority of advertisements are printed in our press we pay less for newspapers and magazines, also TV in most countries in cheap. The public advertising seen on street hoardings, railway stations and buildings makes people's life more joyful. Moreover, all those small ads in the press concerning "employment", "education" and "For sale and wanted" columns, help ordinary people to find a better job or a better employee, to sell or to buy their second-hand things and find services, or learn about educational facilities, social events such as, concerts, theatre plays, football matches, and to announce births, marriages and deaths. Thus despite our dissatisfaction when being bombarded by all the advertisers' information we must admit that they do perform a useful service to society, and advertisements are an essential part of our everyday life.