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Приготовление дезинфицирующих растворов различной концентрации Практические работы по географии для 6 класса Организация работы процедурного кабинета Изменения в неживой природе осенью Уборка процедурного кабинета Сольфеджио. Все правила по сольфеджио Балочные системы. Определение реакций опор и моментов защемления |
VII. Match the following definitions to the groups of three words that you
Identified above. a. manufacturing sites ______________ b. stages in the manufacturing process_______________ c. people who work in a company ________________ d. types of business organization ________________ e. different departments in a company ______________
VIII. Match each of the words that you circled in exercise VI with the following definitions. 1. ________ payment for work, usually monthly 2. ________ an item that has been made 3. ________ an organization or club with members who share similar interests 4. ________ a document that gives the exclusive right to make or sell a new product 5. ________ a person who buys goods or services
UNIT 5. MARKETING GIVING A PRESENTATION READING
I. Before reading the text find the meaning of the words below in the dictionary. Learn them by heart.
MARKETING
Marketing is the term given to all the different activities intended to make and attract a profitable demand for a product. The practice of marketing is almost as old as humanity itself. A market was originally simply a gathering place where people with a supply of items or capacity to perform a service could meet with those who might desire the items or services. Such meetings embodied many aspects of today's marketing methods, although sometimes in an informal way. Sellers and buyers sought to understand each other's needs, capacities, and psychology, all with the goal of getting the exchange of items or services to take place. The rise of agriculture undoubtedly influenced markets as the earliest means of 'mass production' of an item, namely foodstuffs. As agriculture allowed one to grow more food than could be eaten by the grower alone, there was likely motivation to seek out others who could use the excess food, before it spoiled, in exchange for other items. Two major factors of marketing are the recruitment of new customers and the expansion of relationships with existing customers. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing, influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers in the target market. Marketers depend on marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for it. Marketers hope that this process will give them a competitive advantage. The four Ps are:
These four elements are often referred to as the marketing mix. A marketer can use these variables to make a marketing plan. The four Ps model is most useful when marketing low-value consumer products. Industrial products, services, high-value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Industrial marketing must account for the long term contractual agreements that are typical in supply chain transactions.
A relatively new form of marketing uses the Internet and is called internet marketing or more generally e-marketing. It typically tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.
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