Importance of Business Correspondence

Now-a-days business operations are not restricted to any locality, state or nation. Today

production takes place in one area but consumption takes place everywhere. Since the

businessmen as well as customers live in far off places they don’t have sufficient time to

contact each other personally. Thus, there arises the need for writing letters. In the past the

situation was not so. Business letters were not essential in olden days. But now the importance

of letters has increased because of vast expansion of business, increase in demand as well

as supply of goods. Let us learn about the importance of business letters.

I) Help in maintaining proper relationship

Now-a-days business activities are not confined to any one area or locality. The businessmen

as well as customers are scattered throughout the country. Thus, there is a need to maintain

proper relationship among them by using appropriate means of communication. Here business

letters play an important role. The customers can write letters to the businessman seeking

information about products and businessmen also supply various information to customers.

This helps them to carry on business on national and international basis.

Ii) Inexpensive and convenient mode

Though there are other modes of communication like telephone, telex, fax, etc. but business

information can be provided and obtained economically and conveniently through letters.

Iii) Create and maintain goodwill

Sometimes business letters are written to create and enhance goodwill. Businessmen at

times send letters to enquire about complaints and suggestions of their customers. They

also send letters to inform the customers about the availability of a new product, clearance

sale etc. All this results in cordial relations with the customers, which enhances the goodwill

of the business.

Iv) Serves as evidence

We cannot expect a trader to memorise all facts and figures in a conversation that normally

takes place among businessmen. Through letters, he can keep a record of all facts. Thus,

letters can serve as evidence in case of dispute between two parties.

V) Help in expansion of business

Business requires information regarding competing products, prevailing prices, promotion,

market activities, etc. If the trader has to run from place to place to get information, he will

end updoing nothing. It will simply result in loss of time. But through business letters, he can

make all enquiries about the products and the markets. He can also receive orders from

different countries and, thus enhance sales.

EXERCISES

Exercise 1. Fill in the blanks with suitable words.

i. Business letters serve as a/an............................. in case of dispute in business

transactions.

ii. It is..................... for the businessmen to remember all facts without

correspondence.

iii. Business letters build................... for a businessman.

iv. Business letters are written to.................... information.

v. Business letter is the most.................... mode of communication.

II. Given below are certain statements. Write ‘T’ against true statements and ‘F’

against false statements.

i. Letter is a form of written communication.

ii. Through business letter personal contact can be maintained between buyer

and seller.

iii. Business letters lead to decline the goodwill of the firm.

iv. Letter is a convenient and economic mode of communication.

v. Business letters do not help in removing misunderstanding between buyer and seller.

Essential Qualities of a Good Business Letter

A letter should serve the purpose for which it is written. If a businessman writes a

letter to the supplier for purchase of goods, the letter should contain all the relevant

information relating to the product, mode of payment, packaging, transportation of

goods, etc. clearly and specifically. Otherwise, there will be confusion that may cause

delay in getting the goods. Again the quality of paper used in the letter, its size, colour

etc. also need special attention, because it creats a positive impression in the mind of

the receiver. We may classify the qualities of a good business letter as:

a. Inner Qualities; and b. Outer Qualities

a) Inner Qualities - The inner qualities of a good business letter refer to the quality

of language, its presentation, etc. These facilitate quick processing of the request

and that leads to prompt action. Let us discuss the various inner qualities of a

good business letter.

(i) Simplicity - Simple and easy language should be used for writing business

letters. Difficult words should be strictly avoided, as one cannot expect the reader

to refer to the dictionary every time while reading letter.

(ii) Clarity - The language should be clear, so that the receive will understand the message immediately, easily and correctly. Ambiguous language creates confusion. The letter will serve the purpose if the receiver understands it in the same manner in which it is intended by the sender.

(iii) Accuracy - The statements written in the letter should be accurate to, the best of the sender’s knowledge. Accuracy demands that there are no errors in the usage of language - in grammar, spellings, punctuations etc. An accurate letter is always appreciated.

(iv) Completeness - A complete letter is one that provides all necessary information

to the users. For example, while sending an order we should mention the desirable features of the goods, i.e., their quality, shape, colour, design, quantity, date of delivery, mode of transportation, etc.

(v) Relevance - The letter should contain only essential information. Irrelevant information should not be mentioned while sending any business correspondence.

(vi) Courtesy - Courtesy wins the heart of the reader. In business letters, courtesy can be shown/expressed by using words like please, thank you, etc.

(vii) Neatness - A neat letter is always impressive. A letter either handwritten or typed, should be neat and attractive in appearance. Overwriting and cuttings should be avoided.

b) Outer Qualities - The outer qualities of a good business letter refers to the appearance of the letter. It includes the quality of paper used, colour of the paper, size of the paper etc. Good quality paper gives a favourable impression in the mind of the reader. It also helps in documenting the letters properly. Let us discuss the various outer qualities of a good business letter.

(i) Quality of paper - The paper used should be in accordance with the economic status of the firm. Now-a-days the cost of the paper is very high. Therefore, good paper should be used for original copy and ordinary paper may be used for duplicate copy.

(ii) Colour of the Paper - It is better to use different colours for different types of letters, so that the receiver will identify the letters quickly and prompt action can be taken.

(iii) Size of the paper - Standard size paper (A4) should be used while writing business letters. The size of the paper should be in accordance with the envelopes available in the market.

(iv) Folding of letter- The letter should be folded properly and uniformly. Care should be taken to give minimum folds to the letter so that it will fit the size of the envelope. If window envelope is used then folding should be done in such a way that the address of the receiver is clearly visible through the transparent part of the envelope.

(v) Envelope - The size and quality of the envelope also need special attention. The size of the letter should fit the size of the letters. The business firms use different types of envelopes i.e., ordinary envelope, window envelope, laminated envelope etc. In window envelope there is no need to write the address of the receiver separately on the envelope. It is clearly visible through the transparent part on the face of the envelope, which may be called as window. In laminated envelope a thin plastic sheet or cloth is pasted on the inner side that gives extra protection to letters from being damaged during transit.

Exercise 2.