ЗНАЕТЕ ЛИ ВЫ?

Transcribe and translate the words given below. Find them in the text and make up sentences.



Require,conceptualize, content, delivery, via, technology, suitable, intent, particular, computing environment, process, exposure, usability,consistency, exchange.

8. Translate the sentences from Russian into English:

1) Веб сайт – собрание информации по определенной теме. 2) Цель веб дизайна – создать сайт, который представляет свое содержание пользователю в форме веб страниц. 3) После того как веб страницы созданы, они объединяются при помощи навигационного меню, созданного из гиперссылок. 4) Для некоммерческих сайтов задачи могут варьироваться в зависимости от желания пользователей. 5) Веб сайт может иметь связь с такими поисковыми системами как Yahoo и Google.

9. Match the types of computer graphics applied for the web-site creation with their pictures:

2D computer graphics are the computer-based generation of digital images—mostly from two-dimensional models. Two-dimensional models are preferred, because they give more direct control of the image than 3D computer graphics.
Pixel art is a form of digital art, created through the use of raster graphics software, where images are edited on the pixel level. Many mobile phone games are mostly pixel art.
Computer animation is the art of creating moving images via the use of computers. It is a subfield of computer graphics and animation.

10. Project Work. Our Group's Web-site.

 

You are going to make a web-site of your group. Study the outline of website planning, distribute the objectives among your group-mates and present your web-site (use Supplement 2).

Unit 2. Working with design

  1. Read and answer the questions:
  1. Would you like to be a designer?
  2. What spheres and fields need design requirements?
  3. What sphere would you like to work in?
  4. Make a word map to describe the varieties of using the design.

       
 
   
 


Car design  
Furniture design

           
   
 
Mobile phones design
   
 
 

 


  1. Study the active topical vocabulary.

Design (n) –1) the way that something has been planned and made, including its appearance, how it works; 2) a decorate pattern on something;3) the art or process of making a drawing of something to show how you will make it or what it will look like.

(v)1) to make a drawing or plan of something that will be made or built; 2) to plan or develop something for a specific purpose.

Costing (n) –a calculation of the cost of design and manufacture of a product.

Brief (n) –instructions and information given to somebody before they do a piece of work

Function (n) – the purpose or use that something has.

Requirement (n) –something is needed.

Sketch (v) –to draw quickly and simply without details.

Supplies (n) –the parts and materials that a manufacturer needs to make things.

Model (n) – a three - dimensional image or prototype used as part of the design process.

Mass – produce (v) –to manufacture something in large quantities.

Manufacturing (n) –making or producing goods by machinery or other industrial process, usually in large quantities.

 

  1. Read the text and put the phrases in correct order.

Designer speaks about the design process:

“I start with a design brief - a description of the problem I’m going to solve. In this case, it’s to design a backpack for cross-country skiers. Then I investigate, and do some research about cross-country skiers, the things they need to carry and the weight they find comfortable. I also think about the best choice of material- waterproof, hard - wearing, easy to work with. Next, I sketch different shapes for the backpack and choose what I think is the best solution. I transfer my sketch to a computer to make a proper drawing with all the dimensions in place. Then, I ask a company to realize it and make up some prototypes to test how well it works. Finally, I compare the product with the brief. I evaluate it by asking questions like: Does it meet all the requirements? Can I make it any better, or improve it somehow?”

The STAGES of Design Process

A. CHOOSING A SOLUTION

B. EVALUATING

C. INVESTIGATING

D. REALIZATION

E. THE DESING BRIEF

F. DEVELOPING ALTERNATIVE SOLUTIONS

G. TESTING

E 2. 3. 4. 5. 6. 7.

  1. Match the questions to each stage in the design process. There is more than one question for some stages.

Ex. QuestionIs it safe? StageTesting

a)What are the most suitable materials? b)Does it work? c)What exactly is required? d) How well does it match the brief? e) Is this the best design? f) How many ways are there to solve this problem? g) How will the product look? h) How can we make a prototype? i) Can it be impro-ved?

  1. Read the text about Kenneth Blake, a furniture Designer.

I decided to use plastic because it’s durable. You can make it in a lot of colours and it’s easy to mass-produce plastic items.

I went to the local garden centre to examine the chairs other companies made, the rival products, and to find out their cost – about ?20. I bought three different models. I wanted a chair without arms so I cut the arms of one of them. This made the back too weak so I added vertical supports to make the back stronger.

I sketched my designs on paper, and from these I produced technical drawings with all the dimensions. I made a full-scale model to make sure the chair looked good and was comfortable. Then I transferred my drawings to a 3 – D computer modeling programme, and sent a copy by file transfer to the moulding company. They made a mould and sent me a prototype chair. I added more supports to the back and the chair was ready to produce.

 

  1. Read about Kenneth. Complete sentences 1-6 with words from the text.

a) Plastic is very hard - wearing it’s_________________.

b) A company which competes with yours is a __________.

c) A ___________helps to make a structure stronger.

d) Kenneth_______his designs first and then makes finished drawings.

e) You can make hundreds of plastic chairs form one__________.

f) A________is a model which is ready for testing.

 

  1. Study the requirements in the design brief for Kenneth Blake. Then match each requirement to the correct reason.

PRODUCT: garden chair

Requirement Reason
1) Lightweight a) Stores easily in winter
2) Strong b) Spends most of the time outside
3) Stackable c) Supports heavy adults
4) Available in a range of colours d) Keeps manufacturing costs low
5) Durable e) Easy to lift
6) Comfortable f) Competes with rivals
7) Easy to mass-produce g) Looks attractive
8) Sells for less than ?20 h) Encourages people to use

8. Read the texts about three people talking about their work with design. Complete the table below.

Karl

“I design practical products for use in the home, especially the kitchen. When I’m designing, I think about the function of the object and how people will use it. Then I sketch my ideas on paper, starting with the shape. I make lots of these rough drawings until I get the shape that I want.”

Martin

“I’m an industrial designer. I design mass-produced products. I always have to balance what people need and what it’s possible to make. I start with a sketch and when I’m happy with the result, I plan the basic layout on a computer. Then I print out technical drawings to make templates. I use the templates to cut out a model in foam plastic. This gives me an idea of the shape and look of the object. ”

Hilary

“I’m a product developer. I have to work with the designers, on the one hand, and the manufactures on the other hand. And I have to keep both of them happy to get good designers which can be produced at prices people can afford. I get the drawings and models from the designers, talk to the manufacturers about the production, and work out the costings.”

 

Name What does he\she design What does the man start with? What does the woman have to work out?
Karl    
Martin    
Hilary    

 

9. Project work. Find the information about one designer. Complete the table below and exchange the information with your group.

  Designer
Name Ferdinand Porsche
Dates 1875-1951
Nationality Austrian
Famous for designing Designed the first Volkswagen

Unit 3. Art and Painting

1. Read and answer the questions:

1. Do you like painting? What kind of pictures to you usually draw?

2. In what way are painting and art connected with your future profession?

3. What genres of painting do you know?

4. Do you have your favorite picture? How is it called?

2. Study the Active Vocabulary.

1. art n 1.creation of beautiful things, as a work of art; art-lover; art critic; genuine art; pretence of art; graphic art; applied art; folk art; the Fine Arts (painting, music, sculpture), e. g. I am interested in the new trends in art.

2. artist n a person who practises one of the Fine Arts, esp. paintings, as a professional artist, amateur artist, e. g. Reynolds was the most prominent artist of his day.

3. artistic adj done with skill and good taste, as artistic skill; artistic taste; artistic person, e. g. Gainsborough was essentially an artistic person.

4. draw v. to make lines on paper, as to draw well; to draw in pencil; to draw a bunch of flowers, e. g. He drew a picture of his niece. I can draw a map of the area for you.

5. drawingn.the art of making pictures; a picture, e. g. Turner left a vast mass of work, oil paintings, water-colours and drawings.

6. picturen. painting, drawing, sketch, as a picture gallery; in the
foreground (background) of the picture, e. g. There is nothing of interest in the subject matter of the picture. Every detail in the picture
plays its role in the composition.

7. depictv. to make a picture of, e. g. Perov liked to depict the scenes and types of common life. syn. represent, portray,e. g. The picture represented two Italian women talking. Turner tried to portray the mood of the sea.

8. picturesqueadj giving vivid impression of nature or reality; romantic, e. g. I wonder who lives in that picturesque cottage over there.

9. paintvt. 1)to put paint on, e. g. They painted the door white. 2) to make a picture by using paint, as to paint from nature, e. g. Ceremonial portraits were painted according to formula. Turner painted marine subjects. 3) to describe vividly in words, e. g. You are painting the situation too dark.

10. paintern an artist, as painter of battle-pieces, genre painter, landscape painter, portrait painter.

11. colour1) as bright (dark, rich, cool, warm, dull, faded) colours,
e. g. The dancers wore tight-fitting dresses of richly glowing colours.
colour schemecombination of colours, e. g. Gainsborough's pictures are painted in clear and transparent tone, in a colour scheme where blue and green predominate materials used by painters, e. g. Turner constantly used water-colour for immediate studies from nature, to paint smth. in (dark) bright coloursto describe smth. (un)favourably, e. g. The headmaster painted the school's future in bright colours.

3. Read the text about arts and translate it using a dictionary.

 

Art for heart’s sake

By R. Goldberg

"Here, take your pineapple juice," gently persuaded Koppel, the male nurse.

"Nope!" grunted Collis P.Ellsworth.

But it's good for you, sir."

"Nope!"

"It's doctor's orders,"

"Nope!"

Koppel heard the front door bell and was glad to leave the room. He found Doctor Caswell in the hall downstairs. "1 can't do a thing with him," he told the doctor. "He doesn’t want to take his pineapple juice. He doesn't want me to read to him. He hates the radio. He doesn’t like anything!"

Doctor Caswell received the information with his usual professional calm. This was no ordinary case. The old gentleman was in pretty good shape for a man of seventy-six. But he had to be kept from buying things. All his purchases of recent years had to be liquidated for his health and his pocketbook.

The doctor took a chair and sat down close to the old man. "I've got a proposition for you," he said quietly.

Old Ellsworth looked suspiciously over his spectacles.

"How'd you like to take up art?"

But the old gentleman's answer was a vigorous "Rot!" 4

"I don't mean seriously," said the doctor. "Just fool around with chalk and crayons. It'll be fun."

"Bosh!"

"All right." The doctor stood up. "I just suggested it, that's all."

"But, Caswell, how do I start playing with the chalk — that is, if I'm foolish enough to start?"

"I've thought of that, too. I can get a student from one of the art schools to come here once a week and show you."

Doctor Caswell went to his friend, Judson Livingston, head of the Atlantic Art Institute, and explained the situation. Livingston had just the young man — Frank Swain, eighteen years old and apromising student. He needed the money. How much would he get? Five dollars a visit. Fine.

Next afternoon young Swain was shown into the big living room. Collis P. Ellsworth looked at him appraisingly.

"Sir, I'm not an artist yet," answered the young man.

"Umph?"

Swain arranged some paper and crayons on the table. "Let's try and draw that vase over there on the mantelpiece," he suggested. "Try it, Mister Ellsworth, please."

"Umph!" The old man took a piece of crayon in a shaky hand and made a scrawl. He made another scrawl and connected the two with a couple of crude lines. "There it isr young man," he snapped with a grunt of satisfaction. "Such foolishness. Poppy cock!"

Frank Swain was patient. He needed the five dollars.

As the weeks went by Swain's visits grew more frequent. He brought the old man a box of water-colors and some tubes of oils. He wanted to show the doctor how hard he'd been working.

The treatment was working perfectly. No more trips downtown to make purchases.

The doctor thought it safe to allow Ellsworth to visit the Metropolitan, the Museum of Modern Art and other exhibits with Swain. An entirely new world opened up its charming mysteries. The old man displayed curiosity about the galleries and the painters who exhibited in them. How were the galleries run? Who selected the canvases for the exhibitions? An idea was forming in his brain.

When the late spring sun began to shine, Ellsworth executed a god-awful smudge? which he called "Trees Dressed in White". Then he made a startling announcement. He was going to exhibit it in the Summer show at the Lathrop Gallery!

For the Summer show at the Lathrop Gallery was the biggest art exhibition of the year. The lifetime dream of any mature artist in the United States was a Lathrop prize.

To the utter astonishment of all "Trees Dressed in White" was accepted for the Lathrop show.

Fortunately, the painting was hung in an inconspicuous place where nobody could notice it. Doctor was very happy about it, because he was afraid that his patient would become a laughing-stock. During the course of the exhibition the old man kept on taking his lessons. He was un­usually cheerful.

Two days before the close of the exhibition a special messenger brought a long official-looking envelope to Mister Ellsworth while Swain, Koppel and the doctor were in the room. "Read it to me," requested the old man. "My eyes are tired from painting."

"It gives the Lathrop Gallery pleasure to announce that the First Landscape Prize of $1,000 has been awarded to Collis P.Ellsworth for his painting, "Trees Dressed in White"."

Swain and Koppel were shocked. Doc­tor Caswell said: "Congratulations, Mister Ellsworth. Fine, fine ... See, see ... Of course, I didn't expect such great news. But, but — well, now, you'll have to admit that art is much more satisfying than business."

"Art's nothing," snapped the old man. "I bought the Lathrop Gallery last month."

 

4. Answer the following questions:

1) What can you say about the health and temper of the old man? 2)Whom did he call “old pineapple juice” and why? 3) What was the old man’s disease? 4) What progress did the old man make in art? 5)How did Ellsworth change after he took art? 6) Why was it easy for Old Ellsworth to wind everybody round his finger? 7) How did the story finish? 8) What are your impressions of the story? 9) What service do you think the artist performs for mankind?

 

5. Study the word combinations and phrases, find them in the text and retell the part of the text in which they were used.

 


to be in good (bad) shape

to exhibit (smth.) in a show

a lifetime dream

a promising student

to take up art (painting)

a mature artist

tobecome a laughing-stock

a box of water-colours

a tube of oils

to award a prize (a medal)

to execute a picture (a statue)





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