Of Kiev University of Tourism, Economics and Law

Module Test

For the fifth year students

Of Kiev University of Tourism, Economics and Law

Specialty “Tourism”

(Variant 1)

Group ______

Student ______________________

I. Listening (9 pts).

Listen to the interview and decide whether statements below are true (T) or false (F):

 

1. Margaret is an Executive.

2. Most of her travel is abroad, mainly in Europe where she is working with agents.

3. Many of the trips are galleries and companies.

4. Margaret needs special secretarial services.

5. She thinks that Business Centres aren’t useful.

6. As a businesswoman Margaret looks for a room near the reception on the ground floor.

7. Before travelling to another country she always tries to read how business is conducted there.

8. When you go to visit Japanese office they ask you to put on new shoes.

9. In some of the European offices you can be left waiting for your appointment to turn up.

 

II. Reading (6 pts.)

Read the text and decide whether the following statements are true or false:

 

Markets exist wherever people come together to buy and sell their goods and services. In economic systems during such hours, consumers and producers exchange their goods and services in many competitive markets.

A perfectly competitive market, according to economists, requires all of the following conditions:

Many buyers and sellers; no individual or group can influence the behavior of the market.

Identical goods or services offered for sale.

No buyer or seller knows more than any other about the market.

Buyers and sellers are able to enter or leave the market at will. Few markets have all these characteristics. The New York Stock Exchange, the American Stock Exchange and other similar securities markets, however, are good examples of perfect competition. The individual securities of a particular firm are totally interchangeable.

Collusion is a secret arrangement between two or more firms to fix prices or share the market. These agreements are usually illegal.

Public Utilities are privately owned firms that provide an essential public service. They are granted a monopoly because it is felt that competition would be harmful to the public interest.

Trademarks are special designs, names or symbols that identify a product, service or company. Many businesses are naturally interested in growing and controlling as much of a market - or several markets - as possible. One way to accomplish this goal is through a merger.

Mergers fall into three categories: horizontal, vertical, or conglomerate.

The combination (or “integrating”) of two or more com­panies engaged in the same business is a horizontal mer­ger. The combination of two or more book publishing firms would be an example of a horizontal merger or horizontal integration.

A conglomerate merger combines two or more unrelated businesses under a single management.

 

1. Only buyers can influence the behaviour of the market.

2. Collusion is a legal agreement between two firms to reduce the prices.

3. Public Utilities are granted a monopoly because it is considered that competition would be harmful to the public interest.

4. Buyers and sellers are allowed to enter or leave the market at will.

5. Merger is the way of growing and controlling as much of a market as possible.

6. Mergers fall into 4 categories.

III. Writing (5 pts).

Insert words or word combinations given below.

 

The Art of Tourism Advertising

When it comes right down to it, choosing a country to visit for your (1) is much like choosing a product at (2); there are many similar (3) with comparable attributes and you’ve got to (4) your choices to just one. Advertising has grown fat and wealthy from (5) which develops over so many choices in our world.

 

Tourism campaign, potential consumers, attract, the grocery store, product, vacation, fascinating article, cognitive dissonance, narrow down, items.

 

III. Grammar.

For the fifth year students

I. Listening (9 pts).

Listen to the interview and decide whether statements below are true (T) or false (F):

 

1. Margaret is an Executive.

2. Most of her travel is abroad, mainly in Europe where she is working with agents.

3. Many of the trips are galleries and companies.

4. Margaret needs special secretarial services.

5. She thinks that Business Centres aren’t useful.

6. As a businesswoman Margaret looks for a room near the reception on the ground floor.

7. Before travelling to another country she always tries to read how business is conducted there.

8. When you go to visit Japanese office they ask you to put on new shoes.

9. In some of the European offices you can be left waiting for your appointment to turn up.

 

II. Reading (6 pts.)

Read the text and decide whether the following statements are true or false:

 

A nation’s standard of living is measured by the amount of goods and services available to its citizens. One way to calculate living standard is to divide total production (the gross national product) by the population (Production % Population = per capita GNP). When production is increasing faster than the population, more goods and services are available per person, and living standards are likely to improve. Productivity is a measure of how efficiently we work. To measure productivity, economists determine the amount of goods and services produced for every unit of input. Input can be any resource that goes into the production process. Productivity is usually measured in terms of output per worker per hour. Among the principal ingredients of productivity are the education and training of workers. Well-educated and skilled workers perform their tasks more efficiently than those who are unskilled or poorly educated.

Another ingredient in productivity is the enthusiasm workers have for their jobs. Those who like their jobs and feel they gain dignity and respect from the work will produce more than those who lack motivation to do their best. To use ma­chinery efficiently, producers must also use division of labor - the practice of breaking down large, complex tasks into a series of small ones so that each worker can become an expert in his or her particular task. To an economist, everything that takes place between production and consumption falls into the category of marketing. Marketing, then, includes the activities that bring the buyer and seller together. Marketing includes buying and selling, transporting and storing, product planning, market research, product support, customer service, financing, insuring and other activities.

 

1. When population is increasing faster than production, living standards are likely to improve.

2. To measure productivity, economists determine the amount of goods and services produced for all units of input.

3. The principal ingredients of productivity are the education, training of workers, their enthusiasm.

4. Breaking down large, complex tasks into a series of small ones is the way to use machinery efficiently.

5. Consumption is the final part of marketing.

6. A national standard of living can be calculated by the division of total production by the population.

 

III. Writing (5 pts).

III. Grammar (10 pts).

TOTAL 35 PTS

Module Test

For the fifth year students

of Kiev University of Tourism, Economics and Law

Specialty “Tourism”

(Variant 1)

Group ______

Student ______________________

I. Listening (9 pts).

Listen to the interview and decide whether statements below are true (T) or false (F):

 

1. Margaret is an Executive.

2. Most of her travel is abroad, mainly in Europe where she is working with agents.

3. Many of the trips are galleries and companies.

4. Margaret needs special secretarial services.

5. She thinks that Business Centres aren’t useful.

6. As a businesswoman Margaret looks for a room near the reception on the ground floor.

7. Before travelling to another country she always tries to read how business is conducted there.

8. When you go to visit Japanese office they ask you to put on new shoes.

9. In some of the European offices you can be left waiting for your appointment to turn up.

 

II. Reading (6 pts.)

Read the text and decide whether the following statements are true or false:

 

Markets exist wherever people come together to buy and sell their goods and services. In economic systems during such hours, consumers and producers exchange their goods and services in many competitive markets.

A perfectly competitive market, according to economists, requires all of the following conditions:

Many buyers and sellers; no individual or group can influence the behavior of the market.

Identical goods or services offered for sale.

No buyer or seller knows more than any other about the market.

Buyers and sellers are able to enter or leave the market at will. Few markets have all these characteristics. The New York Stock Exchange, the American Stock Exchange and other similar securities markets, however, are good examples of perfect competition. The individual securities of a particular firm are totally interchangeable.

Collusion is a secret arrangement between two or more firms to fix prices or share the market. These agreements are usually illegal.

Public Utilities are privately owned firms that provide an essential public service. They are granted a monopoly because it is felt that competition would be harmful to the public interest.

Trademarks are special designs, names or symbols that identify a product, service or company. Many businesses are naturally interested in growing and controlling as much of a market - or several markets - as possible. One way to accomplish this goal is through a merger.

Mergers fall into three categories: horizontal, vertical, or conglomerate.

The combination (or “integrating”) of two or more com­panies engaged in the same business is a horizontal mer­ger. The combination of two or more book publishing firms would be an example of a horizontal merger or horizontal integration.

A conglomerate merger combines two or more unrelated businesses under a single management.

 

1. Only buyers can influence the behaviour of the market.

2. Collusion is a legal agreement between two firms to reduce the prices.

3. Public Utilities are granted a monopoly because it is considered that competition would be harmful to the public interest.

4. Buyers and sellers are allowed to enter or leave the market at will.

5. Merger is the way of growing and controlling as much of a market as possible.

6. Mergers fall into 4 categories.

III. Writing (5 pts).