Task 5. Correct the mistakes in these sentences according to the new expressions from the previous exercise.

1. OK. For begin, let we look for the most basic product in our range.

2. Of course, related with product specifications of our basic model is the issue of product performance.

3. But I’m a digression: let’s get back on the product specifications themselves.

4. That’s all I’m having time for on product specifications. Let’s moving on to our mid-range model.

5. As you can be seeing on this transparency, there are two key features I want to talk about in relative to mid-range model.

6. I think that covers up everything on our mid-range model.

7. Time is moved on, so let’s turn up to our top-of-the-range product.

 

Words to remember:

acquisition – придбання

assumption – припущення, допущення

bar graph – гістограма

bear in mind – пам’ятати, враховувати, брати до уваги

bein the hot seat – бути у складному становищі

boost – піднімати, підштовхувати, підвищувати

broadband – широкосмугова передача

bullet point – чорний кружечок, жирна крапка

catchy – помітний

circumstance – докладність, подробиця

clarify – роз’ясняти, пояснювати

consistent – сумісний, послідовний

controversial – спірний, дискусійний

crucial – вирішальний, ключовий

decline – занепадати, погіршувати

default – стандартний

deliver – вимовляти, представляти

encourage – заохочувати, підтримувати

flash – промайнути, пронестися

flashy – показний, миттєвий

flip chart – скріплені лекційні плакати

financial performance – фінансовий стан

hard sell – агресивна реклама

in effect – фактично, в дійсності, по суті

intelligible – зрозумілий, чіткий, розбірливий

lead-in – вступ, вступна промова

lectern – кафедра (лектора, оратора)

outcome – результат, наслідок

outline – нарис, ескіз, план

overhead projector (OHP) – кодоскоп, проектор верхнього розміщення

overhead transparency – прозора плівка (для проектору)

overview – загальне уявлення

pie chart – секторна діаграма

readable – легкий для читання, чіткий, розбірливий

relegate – класифікувати; передавати; передоручати

short-change – діяти не чесно, обманювати

sparing – помірний, ощадливий, економний

so much for – нічого більше не може і не потрібно бути сказано про…

supportive – підтримуючий, допоміжний

take over – вступати у володіння

tangible assets – матеріальні активи; реальний основний капітал

typeface – гарнітура (шрифту)

visual aids – наочні приладдя, рекламний ролик

 

POWER POINT PRESENTATION

Think about the presentation beforehand. It is short-changing the organizers of the event and your audience if you only think about what you’re going to say the day before or while travelling to the event. If necessary, clarify with the organizers exactly what is required of you and what facilities you will require.

Be very clear about how much time you have – and stick to that time in preparing and delivering your presentation. It’s very difficult to ‘cut’ a PowerPoint presentation at the event itself, so it’s a great mistake to run out of time.

Be very clear about your key message – and ensure that everything in your presentation is both consistent with, and supportive of, that key message. You should be able to articulate the message in a phrase or a sentence and indeed you might want to use that phrase or sentence in one of your first slides, or one of your last, or even both.

Make copies of your slides available. It is a matter of preference whether you do this at the beginning of your presentation or at the end. If your listeners have copies at the beginning, they can take notes simply by annotating the slides, instead of having to note down all the information on the slides. On the other hand, you might feel that, if they can see in advance the slides you are going to use, you lose the element of control or surprise. It might depend on the content of the presentation: if you are going to show detailed tables or graphs with lots of figures, your audience will probably find it easier, if there is a large audience, people at the back may not be able to see the screen clearly and would really appreciate having copies of the slides.

Ensure that the slides look good. This does not necessarily mean that they look flashy – although suitable pictures or illustrations are very effective – but it does mean using a consistent format and typeface and readable colours plus giving each slide the logo of the organization you are representing and a chronological number.

Don’t use italics to emphasize in your PowerPoint presentation; the effect will be the reverse of what you intend. Underlined words are also hard to read. Use these effects sparingly – if at all!

The first slide should announce the title of your presentation, the event and date, and your name and position. This may seem terribly obvious, but many speakers miss off some of this basic information and then weeks later listeners (or their colleagues back at the organization) are not clear who made the presentation or when. You should try to make the title catchy, so that you immediately have the interest of your audience. A challenging question works well – for instance, a presentation on the global economic crisis might ask: “Is this the end of capitalism as we’ve known it?” Or a play on words works too – for example, a presentation on next generation broadband could be titled “The Slow Arrival of Fast Broadband”.

The second slide should seize the attention of your audience for your presentation. It could be the central proposition of your presentation or a conventional wisdom that you wish to challenge or a relevant or witty quote from a leader in your field. If it is amusing or controversial or both, so much the better.

The third slide should set out the structure of your presentation. The default structure should consist of three themes that you intend to examine. For a very short presentation, there might only be time for two; if you want to look at more than five areas, write a book instead.

Each theme should be the subject of a small number of slides. Again, a good working assumption is that three slides for each theme is about right. Less than two and it isn’t substantial enough to be a separate theme; more than five and it should probably be broken up into two themes.

Each slide should have a clear heading. A question is often a good way of winning attention – but, in that case, make sure you answer the question in the body of the slide.

Each slide should normally contain around 25-35 words, unless it is a quote (when you might use more) or contains an illustration (when you will probably use less). Too many words and your audience will have trouble reading the material; too few words and you’re likely to be flashing through the slides and spending too much time clicking the mouse.

Each bullet point should consist of an intelligible phrase, rather than merely a word or two that is meaningless on its own or conversely a complete sentence that is better delivered orally. So, for instance, do use “Focus on profitable and growing markets” rather than simply “Focus” or “Markets” or “It is necessary to focus on those markets which are profitable and growing rather than those which are loss-making and declining”. Consider this test: your slides should make sense and be useful to someone who was not present at your presentation.

Make appropriate use of pictures. It’s a good idea to break up text with illustrations and it is true that “a picture is worth a thousand words.

The last slide should set out all appropriate contact details: certainly e-mail address and possibly snail mail address, the web site of your organization, and any personal website or weblog if you have one.

 

Exercise 1. Answer the questions to the text “PowerPoint Presentation”:

1. Why is it recommended to think about the presentation beforehand?

2. What time should one stick to in preparing and delivering the presentation?

3. What does the proper key message ensure?

4. What is the preferable way to articulate the message?

5. How might having copies of slides depend on the content or the circumstances of the presentation?

6. The slides have to look flashy, don’t they?

7. Why shouldn’t one use italics?

8. What information ought each of three slides to bear for the audience?

9. How many slides are substantially enough to be a separate theme?

10. Should there be an answer to the question asked in the body of the slide?

11. Why ought each slide to contain around 25-35 words?

12. Each bullet point should consist of a word or a complete sentence, shouldn’t it?

13. Why is it recommended to break up text with illustrations?

14. What details should the last slide set out?

15. Can you give your own advice for making a PowerPoint presentation?