Michael G. Topalov, Managing Director

Tel: [phone], 6569 Fax: [phone]

InSpace Corporation is a member of the InSpace group of companies, specializing in satellite telecommunications and aerospacerelated ventures. InSpace provides a range of legal and business advisory services, as well as political lobbying and project management support to major telecommunications and aerospace corporations, governmental bodies and other clients.

 

10. instar logistics

Alex Chelkov Director

Tel: [phone] Fax: [phone]

Freight forwarding (via air, sea, truck) and customs brokerage services. Door-to-door delivery in any country. A partner of Bax Global (USA), Instar has five years of experience in this market and branches in St. Petersburg, Nizhniy Novgorod, Novosibirsk, Yekaterinburg, Khabarovsk and Kaliningrad.

 

11. legem perferre consulting

Konstantin Ivantsov, Tax Manager

Tel: [phone], Fax: [phone]

Legem Perferre Consulting is a Russian government-relations, strategic advisory and tax advisory firm.

 

12. mikhailov & partners PR ZAO

Juliana Slaschova, Director of International Communications

Tel: [phone] Fax: [phone]

A 100 percent Russian Company formed in 1993, Mikhailov & Partners offers a complete range of public and media relations services to national and multinational businesses, associations and government agencies.

 

13. national association of securities market

participants (NAUFOR)

Ivan Tyryshkin, Chairman of the Board

Tel: [phone],01 Fax: [phone],01

A self-regulatory organization, the National Association of Securities Market Participants (NAUFOR) was founded in November 1995 by participants in the securities market from various regions of Russia. At present there are1100 members in NAUFOR, which has 14 branches and representations in Russia's regions. NAUFOR's goals are to develop and improve functional regulation of the securities market; to establish rules and standards for securities trading; to provide monitoring and control over professional participants' activities in the securities market; to protect the interests of securities owners and clients of professional participants in the securities market; and to raise standards of professional activity.

 

14. radio channel "govorit moskva"

Olga Zheltova, General Producer

Tel: [phone] Fax: [phone]

Established in 1997 by the Moscow City Government to cover city news, entertainment and politics.

 

15. reader's digest publishing house

Juha Pyykola, Business Manager

Tel: [phone] Fax: [phone]

Founded in 1922, the Reader's Digest Association, Inc. is a global leader in publishing and direct marketing, creating and delivering products, including magazines, books, recorded music collections, home videos and other products that inform, enrich, entertain and inspire. JSC Publishing House Reader's Digest was registered in Russia in 1993.

 

16. regus business centre

Jatish Shah, Financial Director

Tel: [phone] Fax: [phone]

Regus Business Centre offers fully furnished, staffed and equipped offices worldwide. Offices and meeting rooms are available by the hour/day/month instantly and on flexible terms. The company has more than 200 business centers worldwide.

 

17. S.A. breweries trading AS transmark LLC

Alan D. Richards, Managing Director

Tel: [phone] fax: [phone]

South African Breweries is one of the world's

top five brewing companies, with operations in 22 countries across sub-Saharan Africa, China and Central and Eastern Europe. It began operations in Russia early in 1998, registering two companies (Transmark and Kaluga Brewing Company), and will begin production and marketing in mid-1999.

 

18. SAS institute russia

Paul Castle, Country Manager

Tel: [phone] Fax: [phone]

Founded in 1976, SAS Institute is the world's largest privately held software company, with annual revenue in 1998 of $871 million. The Institute, one of the top independent software vendors, is a world leader in decision support and warehousing, providing integrated enterprise information-delivery solutions. The Institute markets packaged business solutions for vertical industry and departmental applications, as well as an integrated suite of software tools and consulting services. SAS software and services are used at more than 33,000 business, government, and university sites in over 115 countries.

 

19. united distillers vintners (UDV) – diageo

Gilbert Doctorow, Managing Director, Russia

Tel: [phone] Fax: [phone]

World's largest producer of alcoholic beverages. Brand owner of Smirnoff, Johnnie Walker, Gordon's Gin, Cinzano, Metaxa, etc. Active in Russia since 1994. Producing beverages in Russia since 1996.

 

20. waterhunters Co.

Victor Vishnevetsky, President

Tel: [phone] Fax: [phone]

Waterhunters Co. was founded in 1998 and specializes in new technology. It holds three patents in environmental and telecommunications technology and has a representation agreement with Worldlinks, Inc.

 

21. western union MT east ltd.

Sergey I. Shumilin, General Director

Tel: [phone] Fax: [phone]

Western Union MT East Ltd. is a Russian entity founded in 1991 by Western Union Financial Services Inc. (USA) to offer individuals the service of fast international money transfers in the Russian market. Western Union MT East has a wide network of service locations all over Russia and in other former USSR republics.

 

 

Organizational Structure of a Company

Directors and Managers

As a rule a private company has only one director.

A public company must have at least two directors. Usually there is no upper limit on the number of directors a public company may have. The company’s note-paper must list either all or none of the names of its directors.

A limited liability company or a corporation is headed by the board of directors elected by shareholders. The directors appoint one of their number to the position of managing director to be in charge of the day-to-day running of the company. In large organizations the managing director is often assisted by a general manager. Some companies also have assistant general managers. Many directors have deputies who are named deputy directors.

Directors need not be shareholders. They are responsible for the management of a company’s affairs. They are not subject to any residence or nationality restrictions.

Big companies have many managers heading departments. They are all responsible to the managing director. Among various departmental managers (directors) the following can be mentioned:

• sales manager
• personnel manager
• chief manager
• district manager
• sales and marketing manager
• industrial engineering manager
• etc.

Here is an organization chart for a typical manufacturing company:

 

Managing Director

 

The organizational structure of “Crown”

There are different types of company. Read about the organizational structure of “Crown”. (Существуют различные типы организационной структуры компаний. Прочитайте о структуре компании «Краун»):

 

I am sure our company success depends on its organization. The latter is not very complicated, but very effective and clear. To tell the truth it is not original, but rather typical.

At the top of “Crown” there is the Board of Directors, who administrates the company, define general directions of our further development. As to the directors, I could divide them into two groups- executive directors and non-executive directors. The members of the first group are full time employees. Most of them are our top managers. The second group consists of powerful people who can help us to obtain wishful results.

The Chairman of the Board is the head of the company. What does he do? He takes the chair at the meetings of the Board of Directors, and the shareholders. Besides, he represents our interests. Frankly speaking, he doesn’t run the business of “Crown” directly.

The person who runs the company in fact is the Director General. It’s Mr. Turner. The Director General is elected by the Board. He coordinates the execution of the decisions, taken by the Board. The top managers help him. They are in charge of different directions of our work.

The Purchasing Manager makes sure we have the raw material for the soft drinks and the appropriate equipment for the manufacture. He controls the Department of Material Security and the Raw Material Department.

The Production Manager is responsible for the industrial process, controls the quality of the product. He controls the Production Department, the Technical Department, the Manufacture Development Department and the Chemical Department.

The Marketing Manager is in charge of sales. He controls the Marketing Department and Public Relations Department.

The Transportation Manager coordinates the work of the Land Transportation Department, the Sea Transportation Department and the Air Transportation Department.

The Personnel manager is responsible for our employees and our security. It is Jane Thatcher. She supervises the Personnel Department and the Security Department.

Besides, all the departments are directed by their heads.

And at last comes the Chief Accountant, who is in charge of the financial picture. This person is the head of our enterprise accounts department.

 

 

We would like to take this opportunity to acquaint our readers with the Chamber's newest employees, as well as profile longer-serving staff members.

As President of AmCham, Scott Blacklin is responsible for the Chamber's overall direction and focus. He represents the Chamber's interests in a wide range of governmental and nongovernmental forums in the United States and Russia. He became President of the American Chamber of Commerce in Russia in November 1997. A graduate of Georgetown University's School of Foreign Service, he served from 1975-1979 as Desk Officer for the US-USSR Energy and Atomic Energy Agreements at the U.S. Department of Energy. In 1979, he moved to the USSR as the Moscow Office Director of WJS Incorporated, a leading trade and consulting firm active in the USSR, Eastern Europe and China. He founded Potomac Group International in 1986, a trade and consulting firm which focused on helping American companies enter Eastern European markets and the USSR through Yugoslavia. He opened the Westinghouse Moscow office in 1994 and was the company's country manager. Before becoming President of the Chamber, he was Director of Operations in Moscow for Motorola's Cellular Infrastructure Group.

 

 

Igor Rounov held various key posts involving trade between the USSR and the West. As head of the Ministry of Foreign Economic Relations' Department of International Economic Organizations and MultilateralAgreements he formulated strategy and initiated negotiations on the USSR's accession to GATT. In October 1995 he joined the Chamber, where he is now Vice President. For AmCham, he has developed multilevel contacts and ongoing relationships with the Russian Government. He also established a permanent dialogue with the Russian side of the U.S.-Russia Joint Commission on Economic and Technological Cooperation, until recently known as the Gore-Chernomyrdin Commission, thus facilitating AmCham's participation in this important forum. He holds a doctorate in economics and international relations from the Institute of the USA and Canada.

 

Grace Sutherin joined the Chamber in January 1999 as Director of Business Development and Administration. She is the Chamber's chief administrator and oversees the Chamber budget as well as Chamber programs. A graduate of Skidmore College and Thunderbird, the American Graduate School of International Management, she previously worked with The American Business Centers, CBSD, and the Urban Institute.

 

Irina Andzhel has been an AmCham receptionist/secretary and events assistant since 1996. She combines her work with studies in management at Moscow's Finance Institute.

 

 

Elena Anfimova, a graduate of Ryazan University, worked as a teacher of high school English and vice principal for 15 years. She also worked as a translator for air traffic control at Sheremyetovo Airport. She joined AmCham as office manager in July 1998.

 

Sviatoslav Bytchkov, Executive Director of AmCham's St. Petersburg chapter since November 1997, was formerly Northwest Russia manager for a computer software dealer and was a project manager with hotel chains including Sheraton, Marriott and Hyatt. His experience also includes a stint as area manager for the CIS and the Baltics for a South Korean trading company. He holds a doctorate in Russian Medieval Culture from St. Petersburg National University.

 

Elizabeth Cavenee originally joined the Chamber as an intern in October 1994. In December 1994 she joined the staff and was responsible for drafting and editing the Chamber's policy documents and facilitating the Chamber's participation in the Gore-Chernomyrdin Commission. As the Chamber's policy program evolved, she became Policy Assistant to the President and Vice President of the Chamber. In June 1997, she returned to Austin, Texas where she worked as a briefing attorney at Fulbright & Jaworski, L.L.P. while pursuing additional studies in chemistry and French at the University of Texas. In January 1999, she returned to the Chamber in the position of Policy Analyst. She holds a B.A. in Sociology and Russian and a J.D. from the University of Texas at Austin.

 

Margaret Henry worked for a Knight-Ridder newspaper in her native Mississippi for five years, winning a first-place prize from the Associated Press for her coverage of state politics. She received a Rotary professional fellowship in journalism to study political science in Argentina in 1990. In 1992 she moved to Moscow, where she worked first for an American trading company, then as editor and translator for the English version of Russia's Ballet magazine, and from 1994-97 as a writer and editor for The Moscow Times. She joined the Chamber as editor of AmCham News and other publications in March 1998. A graduate of Georgetown University, she holds an M.A. in journalism from Northwestern University. Her articles have appeared in The New York Times, Dance Magazine and Ms. Magazine.

Eugene Ilnitski graduated in 1997 from the Moscow State University of International Relations (MGIMO), where he specialized in international economics with majors in commercial relations and international finance. After working for a year and a half as purchase manager for the Swedish company MoDo Paper, he joined the Chamber in May 1998 as Assistant to the Vice-President of Finance & Administration.   Christopher King, AmCham Director of Membership Development since April 1998, is responsible for sales and marketing of Chamber programs and services. His responsibilities include planning and implementing social events, the member-to-member benefits program and advertising sales. He brings to AmCham his experience as Program Director for the Greater Portsmouth Chamber of Commerce in Portsmouth, New Hampshire, one of the largest Chambers of Commerce in the north- east United States. Prior to his Chamber work, the graduate of New Hampshire College in Manchester worked as a public relations coordinator for two Congressional campaigns in his native New Hampshire.   Viktoria Kirik joined AmCham in June 1998 as a receptionist/secretary. From 1994 to 1998, she was a teacher at Zaporozhye High School. She holds a degree in home economics from the Slavic State Pedagogical Institute and is currently studying economics at Zaporozhye State University. Anna Rolf, Secretary-Assistant for AmCham St. Petersburg since March 1998, is a second-year student at the St. Petersburg Institute of Economics and Finance. Previously she worked as secretary to the General Director for a Finnish retail company and later as a sales rep for Metsa Serla, a Finnish pulp and paper firm.   Dmitry Larionov, Director of Regional Programs, worked for Mezhdunarodnaya Kniga from 1975 to 1982 as executive officer in charge of exports of printed matter and art materials to the USA, Canada, Spain and Portugal. After a two-year stint with the Moscow City Council of Trade Unions, he returned to Mezhdunarodnaya Kniga and from 1989-92 was in charge of developing new projects in the cultural division, such as a joint venture with CBS Records and the first American Black Culture Festival in Eastern Europe. At Intourist he was deputy department head in charge of joint ventures and affiliated companies abroad. In 1998 he joined AmCham, where he organizes Chamber trade missions, as well as business conferences and seminars focusing on the regions, with the goal of assisting AmCham member companies in exploring investment prospects and making business contacts throughout Russia.   Christina Olsson joined AmCham as Committee Coordinator in November 1998. Her work experience has included interpreting for a Moscow area agricultural development project, working as a radio announcer at Eesti Radio in Tallinn, and serving as a computer instructor in the Russian provinces. A graduate of Columbia University, she is currently earning her Russian law degree at the Institute of International Law and Economics in Moscow.   Svetlana Ovanesova, Legislative Assistant, is a Chamber liaison with the RF Federation Council and State Duma. She secures the participation of Federal Assembly representatives in AmCham events and projects, tracks the movement of draft laws through the legislative process and coordinates expert analyses of proposed legislation. She came to the Chamber in March 1997, after three years handling press and governmental relations in the office of Aleksei G. Arbatov, Vice Chairman of the State Duma Committee on Defense. Ms. Ovanesova, who holds a doctorate in political science, is a former lecturer in the Philosophy and Political Science Department of Moscow Technical University (1989-93), and a former research fellow at the Institute of World Economy and International Relations (1976-89).   Irina Rouleva joined the Chamber in April 1995 as bookkeeper, bringing to AmCham almost 15 years of accounting experience, first at the Institute of Food Production and later at Sheremyetyevo Airport, where she was assistant to the chief bookkeeper. She gained experience in the private sector from 1991-95 as book-keeper for a joint venture.   Anna Sverdlova joined AmCham as Executive Assistant to President Scott Blacklin in July 1997. Previously she worked as an administrative assistant for the Israeli Embassy. She holds a bachelor's degree from the State Academy for Social Services and is currently completing her doctoral dissertation in sociology at the Institute for Social & Political Studies.   Maria Tascheva began working at the Chamber in October 1995 as Committee Coordinator. In July 1997 she was promoted to the position of Director of Committee Affairs. She keeps the Chamber's committees abreast of current developments in their business sector and assists them in making contacts, organizing programs and inviting speakers. From 1991 to 1995 she worked in the Moscow representative office of the Dutch multinational Hunter Douglas, where she gained experience in human resources management, accounting, sales, distribution and marketing. She holds a degree in Philology from Moscow Linguistic University and has completed a course in marketing and international economics at Moscow's American Institute of Business and Economics.   Irina Zernova is the longest-serving staff member of the Chamber. Hired as executive assistant in June 1994, she was promoted to membership liaison in June 1995 to handle membership recruitment and retention, database management and events coordination. In July 1997 she was named Communications Director, which added to her membership duties the responsibilities of promoting and marketing the Chamber through communication with the media, maintaining the AmCham website and managing high-profile events. She has a bachelor's degree in English from Moscow State Linguistics University/Maurice Thorez Institute and a master's in Business Administration and Finance from the Hayward University School of Business and Economics.     3. Success in Business   You know about McDonald’s restaurants. Probably you have visited them. It is a giant world empire of fast food. Read about it and do the task after the text.   SERVICE WITH A SMILE Three new McDonald’s restaurants open somewhere in the world each day. There are now over 14,000 McDonald’s restaurants worldwide and sales are over $23 milliard. So how do they do it? What are the company strengths? VALUE.The company McDonald’s keeps prices low. It concentrates on increasing market share. ADVERTISING.McDonald’s spends $1.4 milliard annually on marketing, more than any other company in the world. TRAINING.Every employee receives at least two or three days’ training and all the managers attend regular courses. The company even has its own Hamburger University in Oakbrook, Illinois [-‘noi]. FACE-TO-FACE MEETINGS. There are regular meetings between people in the same region and people in the same line of work. CLOSE RELATIONSHIPS WITH SUPPLIERS.McDonald’s works closely with its suppliers to make sure they can meet the McDonald’s specifications. CULTURAL SENSITIVITY.Before the company enters a new country’s market, it researches the culture thoroughly. And McDonald’s usually employs local staff. CUSTOMER SERVICE. The restaurants are clean, the service is quick and every McDonald’s burger comes with a smile. STRENGTH.The people working in McDonald’s can say: We use the most advanced technology. We produce high quality products. We produce a wide range of food. We provide a high quality service. We invest a lot of money in advertising, research and development. We have representatives all over the world. We are in close contact with the market. We are market leaders. Could you say the same words about your company? Tasks to the text: 1. Are these facts true (T) or false (F)? Put the appropriate letters. If it is necessary, correct the information. 1) Three new McDonald’s restaurants open annually. 2) McDonald’s is interested in big prices. 3) McDonald’s spends more on marketing than anyone else. 4) There is a special university for the staff. 5) McDonald’s prefers American managers to run stores located abroad.   2. Speaking. Pair Work. Interview a partner about their company or about an organization they know well (may be an imaginary company). The questions will help you. a) Are your prices low or high compared with your competitors? b) Is advertising important to your business? c) What training does your staff receive? d) Do you hold regular face-to-face meetings with your colleagues? e) Do you have close relationship with your suppliers? What about your customers? f) Are your managers locals or foreigners? g) Do your customers like your products/ service? Why? Tell us what you have learnt.     ANALYSIS 1) Guess the meanings of the following words, which can help you analyze some economic trends (tendencies) in your company or in a company you know well. increase = rise (rose, risen) =go up (went up, gone up) = grow (grew, grown) decrease= fall (fell, fallen) = go down (went down, gone down)   2) Listening and Writing. Listen to the sentences. Fill in the gaps with the pronounced words. 1. In … the turnover of our company … by …%. 2. Last year the number of our contracts … by.. %. 3. This year raw materials prices … by …%. 4. The sales to Montreal [montri:ó:l] … by …%. 5. Next year our productivity … by …%. 6. In summer the number of the employees usually … by …%. 7. Their profits … in comparison with the same period of the last year. 8. The market share … by … % in comparison with …. 9. The number of our suppliers … from … in … to … in…. Translate the sentences into Russian. 3) Translate the sentences into English: 1. В прошлом году оборот нашей компании вырос на два процента. 2. Их зарплаты падают. 3. В следующем году возрастут цены на сырье. 4. Производительность снизилась на 15%, по сравнению с предшествующим (the previous) годом. 5. Число сотрудников компании обычно возрастает. 6. На прошедшей неделе число их поставщиков снизилось. 7. Число наших клиентов выросло с 15 в 1994 году до 125 в 2003 году.   4) Draw diagrams concerning your company or organization you know on a separate sheet of paper. Describe the number of the employees, the turnover, the annual growth, the salaries, the number of the customers, the number of the suppliers. Use the following word expressions: 1. In 2000, the number of the employees increased by 15% in comparison with 1999. 2. The turnover increased by 23%. 3. The turnover decreased by 12%. 4. The profit has risen this year. 5. In twenty hundred the productivity fell by 10%. 6. As can be seen from the diagram the salaries are growing now     Success in Small Business The greatest determinant of the success of your business is you, your character and skills. This you must believe if your business is to have any chance of prospering. The type of a person who blames external factors for failure and believes that his own decisions have little impact" on the course of events" is not suited to building a business. The conventional image of an entrepreneur is of a strong-minded, positive risk-taker with a sense of destiny, seizing the ever-present opportunities. Motives for starting a business may range from achieving monetary gain for enhancing status to establishing a comfortable working environment. Generally, when people engage in manufacturing or trade, they do so in order to gain wealth and/or power, but their activity is good for all of society. The more goods they make or trade, the more goods people will have. The more people who manufacture and trade, the greater the competition. Competition among manufacturers and merchants helps all people by providing even more goods and probably at lower prices. This activity creates jobs and spreads wealth. When it comes to establishing a business in theory, a well-run business should succeed in any market. In practice, however, you can make success more likely by choosing your product and market carefully. Running your own business doesn't mean that you have to be an expert at everything; but you do have to appreciate the importance of likely causes of failure so that you can control your business properly. Most of these causes of failure are a result of lack of skills. Try to require an appreciationof the crucial factors. Watch out for these factors by seeking training or advice from others in these areas in which you are weak. The conventional view is that your business is more likely to be successful if it fulfils these criteria: • The people involved realistically assess their strengths and weaknesses and try to overcome short-comings. (This is the most important criterion). • The idea and the market for it has necessary growth potential. • Financing is sufficient to cover the short-fall of working capital especially in the early days. If you cannot fulfil these criteria at the moment, do not accept defeat; you may be able to in the future. Most of the processes can be learnt and acquired if your personality allows for realistic self-assessment. You will fail if your operation does not match up well to the three criteria mentioned above. Of course, it's true that small businesses often fail. Often, failure of a small business venture turns out to be a valuable learning experience for the entrepreneur, who may be more successful the second or third time. Unsuccessful attempts to start a business become part of the larger process of sorting out the market and making it more efficient. Small businesses often grow into large ones, adding to the economic stability of the nation.   TASKS I. Read the words to the text. Pronounce them correctly and learn their Russian equivalents: skill умение conventional обычный, традиционный prosper процветать image образ impact влияние entrepreneur предприниматель seize схватить, воспользоваться cause причина, быть причиной sense чувство lack недостаток, нехватка (ать) destiny судьба crucial критический, решающий enhance повышать, увеличивать advice совет wealth богатство weak слабый power власть spread распространять assess оценивать seek искать defeat поражение       II. Make a list of international words. Learn their pronunciation and meanings.   III. Give Russian equivalents to the word combinations: a chance of prospering; to have little impact on; building (establishing) a business; a well-run business; a comfortable working surrounding; to run a business; to control a business properly; to appreciate the importance of; to seek training or advice from others; the people involved; to cover the short-fall of working capital; to match up to the criteria.   IV. Give English equivalents to the word combinations: успехи в бизнесе; верить в свой бизнес; обвинять внешние факторы; ход событий; преуспеть на любом рынке; получение денежной прибыли; сочетание личных и деловых целей; возможные причины неудач; конкуренция среди производителей и торговцев; заниматься производством и торговлей; производить больше товаров; по более низким ценам; реально оценивать сильные и слабые стороны; не считать себя побежденным; оказаться ценным опытом; стать частью процесса сортировки рынка; способствовать экономической стабильности.