Techniques to Increase Sales

BUSINESS COUNSELOR

 

 

Techniques to Increase Sales

Signs of a Leader

Ways to Achieve Success in Business and Career

Simple Ways to Double Your Income

The 50 Most Profitable and Efficient Modes of Investment

Tips on How to Achieve Success Using Your Intuition

Tips on How to Start Your Business from Scratch

Tips on How to Increase Advertising Efficiency

 

From the Millionaires’ Club GOLDEN MSN CLUB From the Millionaires’ Club

BESTSELLER 1 000 000 OF READERS

 

 

PUT’ MASTERA ®

MOSCOW, 2013

 

Andrey Makritsa and Alexander Goldenberg

 

BUSINESS COUNSELOR

 

 

PUT MASTERA ®

MOSCOW, 2013

 

UDC 330:161

LBC 87.75

M15

 

 

Cover design:

Maxim Yuzhakov

 

Editor:

Margarita Sidelnikova

 

Makritsa A., Goldenberg A.

Makritsa, A., Goldenberg A. Business Counselor [Text]. Moscow: Put Mastera; Yekaterinburg: PO AMB, 2013: 156

UDC 330:161

LBC 87.75

ISBN 978-5-9903-4995-7 © Makritsa A., Goldenberg A., 2013

© Put Mastera, 2013

 

 

Preface

Hello, dear friends!

We sincerely hope that our books, publications and seminars are of a great use for you.

Now you are holding in your hands a new book which content became popular among a great number of people long before its publishing, as evidenced by numerous reviews and browsing on the Internet.

The official website of The RONUM.RU School of Business was created in 2002. Advice and recommendations for active entrepreneurs as well as for people who would like to start their own business are published on this website. Hundreds of thousands of guests, including public followers in social networks, have already read pieces of business advice on our website.

Currently these publications are spread across the Internet and keep on being published on pages of the most famous business-related online-media which have millions of users.

This book was published to allow everyone to use recommendations of the successful businessmen and to always have available ‘Business Counselor’.

This book is universal by its nature: you can start reading from any page and even from any line because each line contains a separate business advice on one subject or another. The book has a handy table of contents which makes it possible to read the section that is of the most interest for you, for example: ‘Personal Finance’, ‘Sales’ or ‘How to Start Your Own Business?’, etc.

Copying of articles and citation are allowed with indication of copyrights and source reference:

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

 

If you want to use some article and copy it on your website, for your convenience, we have already placed a copyright notice at the end of each article. All you have to do it copy it on your website!

 

On our website in the section ‘ Business Counselor’ (www.ronum.ru/sovetnik) you can also comment on articles and supplement them with your quotations. You are kindly requested to leave your name under your comments in order that we could mention it in a revised edition of the book.

 

This project would definitely not be able to succeed without your cooperation))

 

Thank you for being with us!

With best regards, Andrey and Alexander

Table of Contents

Chapter 1. Personal Finance

45 Easy Ways to Double Your Income

30 Key Differences of the Rich and the Poor

30 Tips on How to Get Rid of the Debts

33 Laws how to increase your income

Top-50 Mistakes in Money Management

30 Principles of Saving and Accruing Money

30 Principles of Capital Growth

20 Popular Quotations about Easy Money

12 Rules of Financial Management

20 Principles of Individual Financing and Enrichment

10 Tips on How to Quickly Increase Your Income

30 Key Questions to Be Answered to Earn a Million

15 Popular Quotations about Wealth and Success

Chapter 2. Team Building and Personnel Management

30 Ways of Effective Teamwork

35 Rules to Become a Leader of a Ready-Made Team

30 Rules of Team-Building

45 Best Methods of Recruiting Employees

Chapter 3. Motivation and Leadership

50 Signs of a Leader

10 Differences between a Winner and a Loser

35 Qualities of a Successful Leader

50 Secrets of Personal Efficiency

20 Skills of the Rich and Successful

33 Quotations about Wealth and Success from the Millionaires’ Club

33 Main Distinctions between a Winner and a Loser

30 Universal Recommendations for Successful Life

10 Tips that will Change your Life for the Better

10 Brief Lessons on How to Gain Maximum Efficiency

10 Reasons That Might Hinder your Self-Fulfillment

20 Tips on How to Quell Your Fears

12 Ways to Reveal Your Genius

Chapter 4. Sales

22 Secrets of Effective Sales

33 Techniques to Increase Sales

The 33 Most Common Reasons of Decrease in Sales

25 Rules of Work with VIP-Clients

Chapter 5. Goals, Intuition and Result

30 Tips on How to Achieve Your Goals

50 Tips on How to Achieve Success Using Your Intuition

10 Tips on How to Set and Achieve Goals Well

10 Rules of Time Management or the Art of Having Time for Everything

Chapter 6. Secrets of Effective Communication

30 Secrets of Effective Communication

20 Secrets of Effective Communication in Business

Chapter 7. Money and Business

Top 60 Mistakes of New Entrepreneurs

30 Secrets of Business Leaders

20 Secrets of Product Development and Its Launch to the Market

25 Main Principles of Work with a Customer

25 Important Principles of Communication with a Customer

25 Best Quotations about Money

40 Best Quotations about Business

30 Secrets of Company’s Financial Development

7 Pros and 7 Cons of Franchising

10 Main Reasons that Hinder Company’s Development and Success Achievement

10 Tips on How to Gain Maximum Popularity for a Company and Win a Market

10 Rules which will Help Your New Company to Survive at Any Cost

10 Rules of a Successful Businessman

 

Chapter 8. How to Start Your Own Business?

12 Methods to Get an Idea for Your Own Business

The 22 Best methods to Get an Idea for Your Business and Make It Effective

15 Tips on How to Start Your Business without Initial Capital

10 Tips on How to Start Your Business from Scratch

10 Useful Tips on How to Start Your Business

10 Reasons to Start Your Own Business

10 Tips on How to Start Your Business Right Now

Chapter 9. Advertising

35 Tips on How to Increase Advertising Efficiency

10 Secrets of Creating a Successful Brand Name

20 Tips on How to Create a Successful Slogan

Chapter 10. Investments and Partnership

The 50 Most Profitable and Efficient Modes of Investment

25 Advantages of Rational Partnership in Business

Chapter 11. How to Succeed in Career?

27 Tips on How to Make out a CV which will Help Your to Get a Well-Paid Job

40 Ways to Achieve Success in Business and Career

21 Rules of Relations with the Leader

Chapter 12. Code of entrepreneur

Code of Entrepreneur from the RONUM.RU® School of Business and the Millionaires’ Club Golden MSN Club®

 

 

Chapter 1. Personal Finance

Popular Quotations about Easy Money

1. Earnings are formed of extra earnings.

2. Big money always seems easier to be earned.

3. Thirst for easy money draws your attention from chances to earn it.

4. You won’t start earning money until you stop thinking how to get it quickly and easily.

5. Short money makes a road to success longer.

6. Quick money misleads you.

7. Quick money causes poverty.

8. Thirst for quick money is similar to such diseases as gambling or drug addiction.

9. A lot of people are obsessed with the desire to get money quickly.

10. Financial pyramids are built on the basis of people’s wish to get quick money.

11. An honest thousand of dollars is better than a freebee million.

12. It is easier to enter a stock exchange than to get out of it.

13. Entrance doors to the casino and the stock exchange are located next to each other.

14. For easy money you have to pay a stiff fee.

15. An advertisement for easy money always displays serene, happy life.

16. Be careful with job offers which suggest you won’t have to work.

17. Easy money only seems to be easy in real business.

18. How to earn quickly and easily is the debtor’s way of thinking.

19. Earn your living before you start selling oil tankers.

20. One always wants to get rid of easy money as soon as possible.

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

Chapter 2. Team Building and Personnel Management

Ways of effective teamwork

1. Respect your employee.

2. Be demanding to your employees.

3. Pay your employee only for the work performed.

4. Monitor your employee’s work.

5. Train your employee.

6. Assign tasks to your employee consistent with his abilities.

7. Encourage your employee’s effective initiative.

8. Suppress any signs of arbitrariness in your employee.

9. Don’t be lazy to give the detailed explanation of his task to your employee.

10. Plan employee’s growth and development.

11. Be honest with your employee.

12. Don’t let the employee poke his nose into other people’s business.

13. Encourage development of your employee’s strong points.

14. Be cold-minded, calm and rational in relation to your employee.

15. Be patient to your employee.

16. Don’t show your weaknesses in the presence of your employee.

17. Remember that each employee has a family.

18. Foster your employee within the framework of your cooperation but not limited to it.

19. Free yourself from a weak employee.

20. Keep up your employee’s optimistic mood.

21. Set an example for your employee.

22. Don’t be afraid to turn the initiative employee into your partner.

23. An employee is like a part of your body – without training and control you’ll have to get rid of it.

24. Fire a useless employee with no regrets.

25. Remember: your employee is always looking at you.

26. Keep the distance with your employee.

27. Appreciate loyalty.

28. Respect repentance.

29. Be fair.

30. Be demanding to the employee if you see that he is capable to do better.

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

Rules of Team-Building

1. A team is built to satisfy the needs of the leader.

2. A true team is built around one idea.

3. Every team member has his own place in a team.

4. The employee’s place in a team is determined by the team leader.

5. A team can achieve much more success than a single person.

6. A team grows with a growth of the number of tasks.

7. The only person in a team who can put together pieces of a jigsaw is a leader.

8. A leader corrects actions of each employee in accordance with the team’s aim.

9. A team begins with one person.

10. The strongest team is the team made up of leaders.

11. A task of the leader is to gather leaders, and the leaders will gather a team.

12. Nobody can inspire a team except its leader.

13. The come-and-go members of a team hinder its movement to the common goal.

14. A task of the leader is to free a team from the come-and-go employees.

15. A challenging idea incentivizes a team best of all.

16. An idea is a leader’s number one concern.

17. A real team member is actuated by the idea.

18. Gossips and intrigues destroy a team.

19. Achievements of the whole team are formed by personal results of each employee.

20. Team’s achievements are indicatory of its well-formed structure.

21. A team doesn’t always benefit from the employees’ initiative.

22. The best employees are those whom you train yourself.

23. Leaders are gathered together not with the view of solving tasks but for the purpose of achieving some result in future.

24. The most complicated task in a whatsoever business is to build a team.

25. The main team’s feature is complementarity of its members.

26. ‘The Swan, the Pike and the Crab’ [1] are a perfect example of the inefficient team and absence of the leader.

27. People who are active at the stage of start-up, maintenance and development are different people.

28. A person disappointed with the idea will be wrecking the team.

29. Every team member should see the prospects of his development.

30. The chief of the team should constantly chase for the leaders.

 

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

Signs of a Leader

1. A leader should first of all have strong character.

2. A leader doesn’t wait for orders, he acts on his own.

3. A leader differs from the rest of employees with boldness of his actions.

4. A leader can lead the way to thousands of people.

5. A leader is capable of leading thousands of people.

6. A leader has a lot of advisers.

7. No one is born a leader.

8. All people are inborn leaders.

9. Leadership is based on the optimism.

10. The main leader’s competitor is he himself.

11. A leader can be distinguished by cheerful and realistic mind.

12. A leader always knows what he wants.

13. A leader loves life.

14. A leader resignation can result in company’s disintegration.

15. A leader is not afraid to destroy something in order to re-build it over again.

16. A leader is, as a rule, a man of great erudition.

17. A leader possesses such qualities that are not typical of people around him.

18. Other people try to imitate the leader’s behavior.

19. A leader knows what he wakes up for.

20. Leader’s arguments are incontestable.

21. Only a leader can understand another leader.

22. Leaders do not fight with each other. Instead, they cooperate.

23. A leader doesn’t strive to imitate someone; he always remains himself.

24. A leader feels comfortable even when he is alone.

25. Crises and changes for a leader is the time to play rough.

26. The main authority for a leader is he himself.

27. A leader doesn’t neglect other opinions. Instead, on their basis he justifies his own point of view.

28. A leader doesn’t see difficulties - only goals.

29. A leader has time for everything.

30. Even a total loser feels successful next to a leader.

31. A leader always moves forward.

32. These are two different things: to want to become a leader and to do something in order to become one.

33. Leadership assumes primarily the ability of a person to take arbitrary decisions.

34. A leader is a person of unconventional views.

35. A leader doesn’t fight - he conquers.

36. The whole team can’t suppress the leader’s will.

37. The leader’s mood creates the mood of all the people around.

38. A leader inspires people for high achievements.

39. ‘Even one man can win a war,’ says a leader’s motto.

40. Nobody and nothing can make a leader change his way without his own wish.

41. Only death can stop a leader.

42. The leader is a standard of faith.

43. A leader laughs at difficulties.

44. Obstacles stir excitement and interest in a leader.

45. A leader retains his leadership even being idle.

46. A leader doesn’t strain himself - he just lives his life.

47. A leader’s life is always impressive.

48. There is no pattern for molding a leader.

49. From time to time everyone feels himself a leader.

50. People compose legends about the leaders.

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

Ways to Reveal Your Genius

1. Genius is the courage to start implementing your idea in due time.

2. Realize that you are a genius and you’ll realize how you should live.

3. This sentence is being read by a genius.

4. A genius knows that everything is possible.

5. Loving yourself is a path to genius.

6. A person reveals his genius when he is occupied with his favorite employment.

7. Cease treating a child like a fool, and you will be surprised with his genius.

8. Everybody is born a genius, but not everybody preserves their genius.

9. A genius is a person who has dared to be sincere in the atmosphere of lie.

10. A genius and a mistake are incompatible.

11. Limitations are a cradle for genius.

12. A distinctive feature of genius is the ability to explain complicated things in simple words.

 

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

 

Chapter 4. Sales

Secrets of Effective Sales

1. Sales are first of all communication.

2. Good mood is the basis for sales success.

3. People buy not only goods but also the information on it.

4. A salesman gains experience after 1000 sales.

5. A successful salesman sells positive emotions together with his goods.

6. It is hard to sell something that you hate.

7. A successful salesman cares for customer’s benefit.

8. You are more credible if you are not just a salesman but also a manufacturer of goods.

9. You must know all pros and cons of your goods.

10. Sales efficiency depends on how well you know your consumer.

11. It is always more difficult to sell a new product.

12. Investigate information on the most successful salesmen of your category.

13. Goods must meet the demands of a customer.

14. The winner is that who makes goods affordable for mass-consumers.

15. Tying goods may bring primary income.

16. Popularity of goods among celebrities is a key for success.

17. Aftersales service is important for a customer.

18. Few people know how to distinguish expensive cognac from a cheap one.

19. The sales outlet should be located in the zone of customer activity.

20. The sales outlet atmosphere should correspond with customer’s status.

21. All company employees participate in sales.

22. Effective sales are the formula for success of any company.

 

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

 

Chapter 6.

Secrets of Business Leaders

 

1. A leader evaluates person’s skills and determines his position in a company and his tasks accordingly.

2. A leader is not a nurse or mother Theresa.

3. The only function of a leader is to build a team and assign position and tasks for each team member in order to make this team operable.

4. No one is born a leader.

5. There are few leaders, but millions of executors.

6. A team is built to satisfy the needs of the leader.

7. If a leader is changed, the team will be changed as well.

8. The more requests of employees a leader satisfies, the more they hate him.

9. If you being a leader encourage people for the process of result achievement, rather than for the result itself, there is no use for them obtaining this result.

10. The leader shall not allow backslapping with his employees.

11. A subordinate will never understand a leader.

12. Only a leader sees the objective which he is leading his team to.

13. An employee, who earns one hundred per cent of his salary, doesn’t exist.

14. An employee gets accustomed to any salary level and as a result any salary becomes insufficient.

15. Money is the best test for loyalty of your employees.

16. If a leader delves into problems of each employee, neither he nor his team will have time for work.

17. Clearly defined tasks increase employees’ efficiency.

18. A leader differs from a subordinate because he has the guts to take the responsibility not only for his own life, but also for the lives of his employees.

19. A subordinate comes to a team to shift a part of responsibility for his life on the shoulders of his leader.

20. When the majority of employees can forget about their work and responsibilities during weekends, a leader can’t afford it.

21. Even in the team of two there is a leader.

22. An employee is appraised by the quality of his results.

23. A leader is appraised by the quality of his team results.

24. Leadership abilities are nurtured since childhood.

25. A leader makes employee’s life meaningful.

26. If no leaders remain all over the world, people will perish from hunger and internecine wars.

27. A nation without a leader is a crowd controlled by weaknesses.

28. A leader should be first and foremost a human.

29. The power of a leader is in his deep belief that he is leading his team in the right direction.

30. Complete responsibility for the accomplishment of a task should always lie on the shoulders of one person.

31. A leader is the most important member of the company. Without a leader there is no company.

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

 

Best Quotations about Money

1. Money likes optimists.

2. Those can get their money back and multiply it who easily and rationally spends it.

3. Money likes to work for its owner.

4. Money to spare likes good care.

5. Those can get money who are inspired with a beautiful idea.

6. Those can get money who are constantly improving their life.

7. Money loves those who care and respect it.

8. Money loves wealthy owners.

9. Money doesn’t like to be wasted.

10. Money is paper with watermarks.

11. Money doesn’t like when someone thinks only of it.

12. Money is happy to be in a thick bundle.

13. Money is the main slaveholder in the world.

14. Money is the best tool of people enslavement.

15. Money hates you if you hate it.

16. Money is a great invention of humankind.

17. Money makes most of the people wake up in the morning.

18. Money is beautiful.

19. Money doesn’t like to be lost.

20. Money is the essence of opportunity.

21. You can make money in no time, but it hardly ever happens.

22. Money loves those who get better by means of it.

23. Money loves to return to its owner.

24. Money doesn’t like squander.

25. Big money doesn’t like to be spoken of.

 

© Andrey Makritsa and Alexander Goldenberg

Source: www.ronum.ru/sovetnik/

 

Chapter 9. Advertising

Business Counselor

Desktop publishing: Elena Putintseva

 

 

Passed for printing on: 20.09.13. Size: 60 x 90 1/16

Number of conventional printed sheets: 9.3

Number of copies: 1500 copies. Order No.

 

 

Printed from the ready copy by PO AMB

59, Roza Luxemburg St., Yekaterinburg, 620026

 

If you have any questions regarding bulk delivery of the book, contact Put Mastera ® Publishing House by

telephone: [phone] or e-mail: [e-mail]

 

 

ANDREY MAKRITSA AND ALEXANDER GOLDENBERG

 

BUSINESS COUNSELOR

The collection of recommendations for new and active businessmen which now you are holding in your hands provoked keen response and discussions on the Internet among users who run a business or are interested in it and got a great number of views and feedbacks.

 

This collection was created with the participation of the successful businessmen, members of the Millionaires’ Club Golden MSN Club ®. While selecting materials for this publication, we considered the main issues which every businessman has to face with.

 

At numerous requests from our friends, associates and all the concerned we summarized our experience in a unique practical printed form, so that you could always have our BUSINESS COUNSELOR at hand.

 

We wish you the best of luck in all your endeavors. As they say in our Club, ‘Be millionaire in all respects!’

 

About the authors:

 

 

Andrey Makritsa is an experienced businessman, owner and joint owner of several companies, host of the Millionaires’ Club Golden MSN Club ® for more than 15 years, teacher and curator of the Institute of Health, Family and Success for more than 18 years, author of books and techniques of personal development.

Alexander Goldenbergis a businessman, owner and joint owner of several companies, host of the Millionaires’ Club Golden MSN Club ®, sportsman and holder of a black belt in aikido, author of books on how to achieve success in business and develop your personality.

 

[1] ‘The Swan, the Pike and the Crab’ is the title of the famous Russian fable by Krylov I.A. which is about several people who, just like the swan, the pike and the crab, can’t agree and constantly argue and thus get zero result of their work – TN

BUSINESS COUNSELOR

 

 

Techniques to Increase Sales

Signs of a Leader