Before you read the passage, talk about these questions.

1 Why is online advertising popular?

2 How often do you click on online advertisements?

Reading

Read the online advertising company contract. Then, mark the following statements as True (T) or False (F).

1 _ Donovan Online Advertising offers two types of banners.

2 _ Most clients prefer the CPM billing option.

3 _Geo targeting prevents overexposure to advertisements.

Vocabulary

Write a word that is similar in meaning to the underlined part.

1 Geoff chose pricing determined by how many people are able to view the ad. _P_

2 This company offers many advertising opportunities. _ _ p_ _d_ _ _ _

3 If s important to use a process of ensuring that visitors don't see the same ad repeatedly.     _ _ _ _ _ e _ c_ _a_ _ _ _g

4 A process of ensuring that ads are shown in relevant areas avoids wasting money. _e_ t_ _ _ _t_ _ _    

5 Pricing determined by how many people click on the ad can be expensive. _P_

6 That banner got a low ratio of ads clicked on ads viewed. _ _ _c _ -_ _r_ _g_ r_ _ _             

7 The firm does a process of counting the number of clicks an ad receives weekly. _l_ _k   _ _ _ck_ _ _        

8 Multiple GIF files in advertisements that create animation always get a better response.            _ _ _m_ _ _d G_ _s

9 Some ads prevent a website from loading all the way. _ _n _

Fill in the blanks with the correct words: commission, above the fold, campaign.

1 The website is asking for a high_________ to host ads.

2 Ads that are visible _______________ are more expensive, but more

3 The last _______-increased sales.

Listen and read the online advertising company contract again. Why would an advertiser consider using geo targeting?

Listening

Listen to a conversation between a caller and an online advertising company employee. Choose the correct answers.

1 What is the caller asking about?

A which banner is most popular

В why the commission is so high

С how rates and pricing are decided

D how to change an advertisement's location

2 What can be inferred about the caller?

A He has not selected a pricing option.

В Не thinks Donovan's rates are too high.

С Не will choose the CPM billing option.

D He wants to host advertisements on his website.

Listen again and complete the conversation.

Employee: Well, 1____ _____ ____ _____ ______, meaning you pay a certain rate for every 1,000 people who view the banner.

Caller: And thafs the most 2 _____ - _____ option?

Employee: Yes, that's correct.

Caller: I see. So how do you determine 3 _____ _____ is going to be?

Employee: There are actually two things that affect that. The 4 _____ ______ the banner is one of them.

Caller: Okay. Could you explain that?

Employee: Sure. Banners that are above the fold are more expensive. That’s just because people don't have to 5 _____ _____ _____ _____ _____.

Caller: I see. The contract also mentions something about 6 ______.

                                                                                            

Speaking

With a partner, act out the roles below based on Task 7. Then, switch roles.

USE LANGUAGE SUCH AS:

I have some questions about...

So how do you determine...?

Could you explain that?

You are calling an online advertising company. Ask Student В about:

• billing options

• the most popular option

• how location affects the rate

Student B: You are an advertising company employee. Answer Student A's questions.

Writing

9 You are an online advertising company employee. Use the contract and the conversation from Task 8 to write about how advertising with your company works (120-150 words). Talk about:

· The banner options

· The billing options

· How the rate is determined

· What your company guarantees

 

 5 Automation

1) Integrated circuit

2) Embedded system

3) Oscilloscope

4) Encoder

In today's business world, investors are looking for companies that can compete. That's why World Industries is proud to announce an upgraded automation system that will increase production and efficiency. As you consider investing in our company, see what this new system will do.

World Industries' system uses CAM (Computer Aided Manufacturing) programs. Our integrated system of hardware and software allows for complete computer integrated manufacturing.

The new production line employs embedded systems and integrated circuits, allowing the hardware to work together. These devices are connected through a high-speed Ethernet network. Encoders in each device send mechanical information to the network through device drivers.

We have an open system that allows us to use any type of equipment. Our devices have a high redundancy for simple replacement.

Equipment at World Industries is designed to work fast and hard. All of our machines have the lowest possible latency time and a high fault tolerant. Our software is protected from priority inversions that could lower production. Oscilloscopes monitor all of our hardware to ensure that any problem will be repaired immediately by our trained engineers.

Our investments in automation have rewarded us with success. An investment in World Industries will do the same for you.

Get ready!