Before you read the passage, talk about these questions.

1 What makes a business's website look professional?

2 How can companies use a website to communicate with clients and employees?

Reading

Read the email from the owner of a web design company to his employees. Then, choose the right answers.

1 What is the email mostly talking about?

A a dissatisfied new client

В a description of a new project

С what bulletin board to include in a project

D types of media players a client is interested in

2 Which of the following does new client specialize in?

A CBT                 С multimeda

В CAD              D applets

3 What can be inferred about Flash® player?

A It is not very reliable.

В It plays video from DVDs.

С It is easier to use than media players.

D It has lower quality than other media players.

Vocabulary

Match the words (1-9) with the definitions (A-l).

1 _CAD             5  —multimedia                   9 —electronic

2 _ FAQ                 6  _ Flash® bulletin board

3 _DVD                 7  _ anchor

4 _ CBT                 8  _ media player

A a word, phrase, or vmage Xha\ \s used as a Wnk

В using a computer to design products

С a media format used to add videos and other

media to a website D using a computer to train employees

E a shared file that can be used to spread information

F a storage device used for videos

G a list of common questions and their answers

H a device used to display videos

I any type of media used on a webpage, including images and videos

О Fill in the blanks with the correct words:

applet, reliability, MPEG.

1 Add a(n) ______ to make the page more interesting.

2 This product will work correctly for a long time. It has good ______. 

3 Can you convert this old movie to a(n) _______ format?

Listen and read the email from the owner of a web design company to his employees again. Why will a CBT section be useful?

Listening

Listen to a conversation between a client and a web design company employee. Mark the following statements as true (T) or false (F).

1 The multimedia section is not finished.

2 The client decides to use Flash® player.

3 The client wants the site to go online today.

Listen again and complete the conversation.

C: I see. And how is that 1_____ ______?

E: Actually, we're having a little trouble with it.

C: Why's that?

E: Well, the 2 ______ ______ you requested won't work on all computers. I'd suggest using 3 ______ player instead.

C: I just don’t think Flash® player has a 4 ______ _____ ______. I want my potential clients to be able to see everything clearly.

E: I understand, but using Flash® player will 5 _______ ______ ______ _____the media you've given us.

C: I'll think about it, but everything else is finished?

E: Yes. Actually, the rest of the site could 6 ______ ______today.

           Speaking

With a partner, act out the roles below based on Task 7. Then, switch roles.

USE LANGUAGE SUCH AS:

So, are you close to finishing then?

I'd suggest using Flash® player instead.

But everything else is finished?

Student A; You are talking to a web design company employee. Ask Student В about:

• progress on the project                •  problems

• solutions

Student B; You are a web design company employee. Answer Student As questions.

Writing

9. You are a new client of a web design company. Use the email and the conversation from Task 8 to write out your requirements for your new website (120-150 words). Talk about:

• Who you will communicate with on the website

• Sections you'd like included in the website

• What to avoid using when setting up the website

• How you'll get the web design company the information it needs

Advertising and marketing

1) Click-through rate

2) Commissions

3) Geo targeting

4) Hang

5) Above the fold

DONOYAN on_line advertising

AD PRODUCTS

We offer two general types of banners: traditional banners and animated GIF banners. Animated GIF banners are more expensive, but they elicit a higher click-through rate according to our click tracking studies.

           __Traditional Banner     ___Animated GIF Banner

PRICING

There are two billing options for Donovan campaigns:

CPM Billing Option

The CPM, or cost per 1,000 impressions, option requires you to pay the agreed-upon rate for every 1,000 people who view your advertisement. This is our most popular option.

CPC Billing Option

The CPC, or cost per click-through, option requires that you

pay the agreed-upon rate for each person who clicks your

advertisement.

           ____CPM Billing    _____CPC Billing

ADDITIONAL COSTS:

Please note that premium locations above the fold as well as any commissions charged to us by the website that is hosting your advertisement will affect the rate.

GUARANTEES

Donovan Online Advertising guarantees the following for every advertising campaign:

>>the use of geo targeting to display advertisements to appropriate audiences

>>the use of frequency capping to prevent overexposure of your advertisements

>>that our products will never hang pages, preventing them from loading and tarnishing your reputation

Get ready!