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Task 6. Read the presentation of sales report and note the movements it describes on the graph below.Содержание книги
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There are two types of product range represented on this graph: product ranges C and D. They are represented by two different curves. Let’s look at product C first. In 2003, Sandoz Nutrition sold 50,000 units in this range, and sales remained at this level in 2004. Then in 2005 turnover increased to 70,000 and by 2006 the level was 90,000. Again, in 2007 there was a steady increase to 100,000. The next year sales of the range C fell slightly to 90, 000 and then fell dramatically in 2009 to reach a low point at 40,000. Since then, there has been a steady increase: to 50,000 in 2010; then a rise to 60,000 in 2011; the same increase again to 70,000 in 2012; and again, range C sales have reached a peak of 90,000 in 2013. Now, product range D. Range D was the major product range in 2003 at a level of 100,000 units per year. Sales in this range enjoyed steady period for three years, until 2006, but then in 2007 there was a sharp drop to 70,000. The sales force managed to achieve a slight increase in 2008 to 80,000, but then the downturn continued: in 2009- 60,000; 50,000 in 2010; in 2011- 40,000; in 2012 the sales were at a low point of 30,000.Since then sales have remained steady, and we think that the turnover in product has reached a trough which may continue for two or three years to come.
110,000 90,000
70,000
50,000
30,000 03 04 05 06 07 08 09 10 11 12 13
Task 7. Work in pairs. Choose one of the variants: “Our turnover”, “Our annual growth”, “Our salaries”,”The number of our contracts”, “The number of our customers”, “The number of our suppliers”, draw a digram and describe the prepared dynamics to your partner, so that he could draw the same diagram. Then change your roles.
Task 8. Using the information of all the units, do the project: “Company”, “Our company”. If you don’t work, you can give some information about a company you know well. The Internet could be an effective source of information, but don’t take all the information without giving the matter any advanced thought, make your presentation thoughtfully and strictly according to the plan. 1. What is the name of your company? 2. What is its main activity? Describe the range of your products. 3. Where is it situated? Where is the head office situated? 4. How many branches does it have? 5. Where are its warehouses situated? 6. What is the number of the employees? Describe your hiring policy. 7. What is the degree of its independence? 8. What is the company’s motto? 9. What is the annual profit of your company? 10. What are the company strengths? 11. Is advertising important to your business? 12. What training does your staff receive? 13. Do you have close relationship with your suppliers? What about your customers? 14. Do your customers like your products/service? Do you provide high-quality service? 15. Do you invest in research and development? Do you use the most advanced technology? 16. Do you have representatives all over the world? 17. Do you follow the tendences of the market? 18. Are you a market leader? 19. What is the structure of your company? Draw the scheme and describe your company’s structure. 20. Can you analyse your company’s work during the last year? Analyse and comment on some trends in your company.
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