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[1] Video marketing lessons from Clean & Clear® (https://www.thinkwithgoogle.com/marketing‑resources/content‑marketing/clean‑and‑clear‑video‑marketing‑lessons/).

 

[2] https://www.youtube.com/watch?v=krIGiIYXHwY.

 

[3] Q&A: How can brands best market to millennials? (https://www.adweek.com/digital/qa‑how‑can‑brands‑best‑market‑to‑millennials/).

 

[4] www.youtube.com/watch?v=TvtzEgFBl3I.

 

[5] One in six smartphone owners use them for purchasing. Internet Advertising Bureau UK (https://iabuk.net/about/press/archive/one‑in‑six‑smartphone‑owners‑use‑them‑for‑purchasing#WItYLmgSjEqgvY.99).

 

[6] One in six smartphone owners use them for purchasing. Internet Advertising Bureau UK (https://iabuk.net/about/press/archive/one‑in‑six‑smartphone‑owners‑use‑them‑for‑purchasing#WItYLmgSjEqgvY.99).

 

[7] Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service‑provider/visual‑networking‑index‑vni/complete‑white‑paper‑c11–481360.html#_Toc484531492).

 

[8] Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service‑provider/visual‑networking‑index‑vni/complete‑white‑paper‑c11–481360.html#_Toc484531492).

 

[9] Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service‑provider/visual‑networking‑index‑vni/complete‑white‑paper‑c11–481360.html#_Toc484531492).

 

[10] Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service‑provider/visual‑networking‑index‑vni/complete‑white‑paper‑c11–481360.html#_Toc484531492).

 

[11] Cisco visual networking index: forecast and methodology, 2016–2021 (www.cisco.com/c/en/us/solutions/collateral/service‑provider/visual‑networking‑index‑vni/complete‑white‑paper‑c11–481360.html#_Toc484531492).

 

[12] The 2016 social video forecast. Animoto (https://animoto.com/blog/business/2016‑social‑video‑forecast‑infographic/).

 

[13] B2B content marketing: 2016 benchmarks, budgets and trends, North America. Content Marketing Institute (http://contentmarketinginstitute.com/wp‑content/uploads/2015/09/2016_B2B_Report_Final.pdf).

 

[14] 6 reasons you need to use video marketing. Inc.com (www.inc.com/bubba‑page/6‑reasons‑to‑use‑video‑marketing.html).

 

[15] 6 reasons you need to use video marketing. Inc.com (www.inc.com/bubba‑page/6‑reasons‑to‑use‑video‑marketing.html).

 

[16] Powerful reasons you need to use video marketing. Dreamgrow (www.dreamgrow.com/8‑reasons‑why‑your‑business‑should‑use‑video‑marketing/).

 

[17] Powerful reasons you need to use video marketing. Dreamgrow (www.dreamgrow.com/8‑reasons‑why‑your‑business‑should‑use‑video‑marketing/).

 

[18] Facebook newsfeed algorithm history (http://wallaroomedia.com/facebook‑newsfeed‑algorithm‑change‑history/).

 

[19] Ice bucket challenge: what are the lessons for marketers? The Guardian (www.theguardian.com/media‑network/media‑network‑blog/2014/aug/27/ice‑bucket‑challenge‑lessons‑marketing).

 

[20] Facebook reports second quarter 2016 results (https://investor.fb.com/investor‑news/press‑release‑details/2016/facebook‑reports‑second‑quarter‑2016‑results/default.aspx).

 

[21]  The Furrow (http://johndeerefurrow.com/).

 

[22] The history of content marketing (www.webpagefx.com/marketing‑guides/content‑marketing‑guide/history‑of‑content‑marketing.html).

 

[23] Early color television (www.earlytelevision.org/westinghouse_color.html).

 

[24] Who invented touch screen technology? ThoughtCo (www.thoughtco.com/who‑invented‑touch‑screen‑technology‑1992535).

 

[25] https://en.wikipedia.org/wiki/Justin_Hall.

 

[26] One hundred million voices (https://blog.twitter.com/2011/one‑hundred‑million‑voices).

 

[27] https://en.wikipedia.org/wiki/H.261.

 

[28] https://twitter.com/netix/statuses/2746816142.

 

[29] Facebook hits 100m hours of video watched a day, 1b users on groups, 80M On Fb Lite. Techcrunch (https://techcrunch.com/2016/01/27/facebook‑grows/).

 

[30] Internet used by 3.2 billion people in 2015 (www.bbc.co.uk/news/technology‑32884867).

 

[31] This is Facebook’s most watched live video of 2016. Fortune (http://fortune.com/2016/12/12/facebook‑most‑watched‑live‑video‑2016/).

 

[32] Statistics: global reach (www.youtube.com/yt/press/statistics.html).

 

[33] White paper: Cisco VNI forecast and methodology, 2015–2020 (www.cisco.com/c/en/us/solutions/collateral/service‑provider/visual‑networking‑index‑vni/complete‑white‑paper‑c11–481360.html).

 

[34] Facebook profit nearly triples on mobile ad sales and new users. The New York Times (www.nytimes.com/2016/07/28/technology/facebook‑earnings‑mobile‑ad‑revenue.html?_r=0).

 

[35] Facebook urges brands to ‘catch up’ in mobile. Marketing Week (www.marketingweek.com/2016/01/28/facebook‑urges‑brands‑to‑catch‑up‑in‑mobile/).

 

[36] Les Binet and Peter Field, 2016. The Long and the Short of it. Balancing short and long‑term marketing strategies. IPA.

 

[37] Канеман Д. Думай медленно… Решай быстро. – М.: АСТ, 2017.

 

[38] Dr Joel Hoomans. 35,000 Decisions: The great choices of strategic leaders. Leading Edge Journal. Roberts Wesleyan College (https://go.roberts.edu/leadingedge/the‑great‑choices‑of‑strategic‑leaders).

 

[39] Brian Wansink and Jeffery Sobal. Mindless eating: the 200 daily food decisions we overlook. Environment and Behaviour (http://journals.sagepub.com/doi/abs/10.1177/).

 

[40] Ferris Jabr. Does thinking really hard burn more calories? Scientific American (www.scientificamerican.com/article/thinking‑hard‑calories/).

 

[41] On Amir. Tough choices: how making decisions tires your brain. Scientific American (www.scientificamerican.com/article/tough‑choices‑how‑making/).