Найдите английские эквиваленты следующих слов, используйте их в своих предложениях.

1. который косвенно влияет на экономический успех организации;

2. предназначена убедить общественность в том, что;

3. реклама может быть помещена;

4. быстрое распространение важных сообщений;

5. информировать общественность, принимая во внимание политику фирмы;

6. отдел рекламы;

7. платное и контролируемое средство связи.

 

3. Объясните грамматическую структуру в предложении, напишите по два предложения к каждой грамматической форме:

1. With advertising, you can reach a very specific audience.

2. This approach has one major fault.

3. Advertising is paid and controlled by mass communication.

4. It serves as a substitute for a salesperson talking to an individual buyer.

 

4. Дополните предложения следующими словами (place, regarding, distinguish, favorable, applicable):

1. The concept is … to any organization.

2. Public relations advertising must sell the company as a good … in which to work.

3. It must create a climate of … opinion about the company.

4. It must educate the public … the company’s policy, functions, facilities, objectives, ideals, standarts.

5. The Bureau suggests several characteristics that … public relations advertising.

 

5. Тест. Выберите правильный вариант.

1. Выберите английский эквивалент следующим словам.

«сокращать» «проблема»

a) to involve a) order

b) to cut to b) issue

c) to refuse c) mess

2. Выберите и вставьте в предложение правильное слово.

1) advantages, 2) exposure, 3) advertising

a) … is paid and controlled by mass communication.

b) Some other … of advertising are its selectivity and the advertiser’s control of the impact and timing.

c) Advertisements in specialized publications can reach their readers with very little …to others.

3. Найдите слова близкие по значению.

1) to believe a) free

2) independent b) to protect

3) to defend c) to trust.

4. Найдите правильный вариант перевода: «поместить объявление».

а) to place an ad

b) to meet a standard

c) to perceive

5. Выберите правильное предложение.

a) This approach has one major fault.

b) This approach for major fault.

c) This approach has one of major fault.

MARKETING

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational objectives.Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producers to users. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability lo recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Marketing research helps the producer to predict what the people will want. And through advertising it attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the consumer's dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.

A business firm controls four important elements of marketing which are called a marketing mix. A firm’s marketing mix is the combination of the product, the price of the product, the means for its distribution, and the promotion of the product to reach a firm’s target market.

The product ingredient of the marketing mix includes decisions about the product’s design, brand name, packaging, warranties. The pricing ingredient includes both base prices and discounts of various kinds. The distribution ingredient involves not only transportation and storage but also the selection of intermediaries. The promotion ingredient focuses on providing information to target markets.The “ingredients” of the marketing mix are controllable elements. A firm can vary each of them to suit its organisational goals, marketing goals and target markets.

Vocabulary

marketing reseach изучение рынка

unemployment безработица

tо foresee предвидеть

tо satisfy удовлетворять

competition конкуренция

similar похожий

successfully успешно

tо make sure убедиться

apparently очевидно

commercial реклама

production cost себестоимость

efficient эффективный

society общество

tо appreciate ценить

reguirement требование

fair ярмарка

tо display выставить