Interviewing and being interviewed

Once the company has obtained the resumes and completed forms of the candidates, the next step is to compare them. This can be a lengthy process, trying to match the attributes of the applicants to the post. Some CVs and forms will be discounted straight away because, for example:

· they are badly written, perhaps they have poor spelling and are untidy

· the applicant’s qualifications may be inadequate for the post

· the applicant may be too old or too young.

These applicants will be sent letters informing them that they were unsuccessful in their application. Of the CVs and application forms remaining, a short list will be made. This is a list of the applicants seen as best suited for the post. Letters will be sent to those listed, inviting them for interview on a certain date. At the same time the company will usually send for references.

The interview is the major way the companies assess whether a candidate is suitable for a particular post. It allows the company to make a judgment on:

· the candidate’s personality (will he fit into the company and be able to mix with the other staff?)

· the ability of the candidate to communicate

· whether the information on the CV or application form is correct.

It also gives the candidate the chance to find out more about the company, such as the working conditions, hours of work, pay and training.

Here are a few Do’s and Don’ts for the interviewed:

1. Don’t be late for the interview.

2. Be neatly dressed.

3. Listen to the questions asked attentively.

4. Don’t be surprised by a few simple questions at the beginning such as, for example, how you travelled to the interview.

5. Answer all the questions to the point.

6. Don’t be too laconic in your answers.

7. Don’t be afraid of giving your own views and opinions,

8. Be calm and polite during the interview.

 

Complete the paragraph using the text.

1. First the company considers and compares _______________________

2. Then it sends _______________________________________________

3. Then the company invites _____________________________________

4. At the same time it sends for ___________________________________

An interview

Here is an interview withLuis Antonio de Oliveira.

J.G.: Thank you for coming, Mr. Oliveira. My name is Joy Gilbert. I’m in charge of Personal Department.

L.A.: How do you do?

J.G.: Do have a seat. Now then, I see you are working for the Medilab at the moment. How long have you been there?

L.A.: Since 1992. It’s a very interesting post, but I’m looking for something with more responsibility.

J.G.: So you are ready for a change?

L.A.: Yes, I feel I have come as far as I can at Medilab and I think it is time to do something different.

J.G.: And can your family move with you easily?

L.A.: Our children are small, so it’s no problem for them to change schools. My wife is a nurse, so she can work in another part of the country, or even in another country.

J.G.: What kind of salary are you looking for?

L.A.: At the moment, I earn $75,000 plus a car so I would like $90,000 plus a car if possible.

J.G.: That should be fine. Have you worked abroad?

L.A.: Yes. I worked in Argentine for two years. I’d like to have a chance to go abroad again.

J.G.: You also worked in Peru, I see.

L.A.: Oh yes. That’s true. It was about five years ago. We set up vaccination program in villages in Peru.

J.G.: Really? And what languages can you speak?

L.A.: Portuguese is my mother tongue. I can also speak English, Spanish and a little Italian.

J.G.: I’m impressed! Some of our contracts are with Japanese companies. Can you speak Japanese?

L.A.: No, I can’t, but I can always learn.

J.G.: Never mind! I’m now going to introduce you to our Sales and Marketing Directors for more technical questions. …

12. Speaking.

Reproduce the interview. You may make some alterations.

 

UNIT 4

Marketing

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the consumer’s dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandise and plenty of parking facilities.

 

Comprehension Questions

1. What does marketing mean?

1. What activities does marketing consist of?

2. What do marketing operations include?

3. Why is it so important for the producer to predict the trends?

4. How was mass consumption possible in the USA?