Make a table about customs and manners in foreign countries.

Country	Customs & Manners
Japan	You should bow the head

 

 

8. There are some proverbs:

‘So many countries, so many customs’ or ‘When in Rome, do as the Romans do’. Can you explain their meaning?

9. Project work: Make up an international advertisement of your own company. Follow this plan:

1) Think about the item you would like to advertise.

2) Describe all of its advantages.

3) Make a motto.

 

Unit 6. Design

 

 

1. Read, answer the questions and make a word - map:

a) What do you know about design?

b) Is design important in our life?

c) Would you like to be a designer? Why?

d) Where can you meet or see a designer?

 

2. Read and translate the text consulting a dictionary.

The design plays a great role in our life and we can say that we live in the world of design.

The design - (from English) - is a project, image, idea, unusual and non-standard activity, intent, plan, purpose, drawing, outline, drawing, pattern, composition and work of art. This is a creative method, process or industrial product oriented on the creation of object that consumer needs.

The design is not an exact science. The design is the vision of the world. When the professionalism of the designer improves, his sphere of activity increases. The designer is able to use computer graphics and to create website, project of apartment, clothes, etc. Future design is a future way of the thinking.

The design surrounds us all over: in the street, at home, at work, inside public places and apartments, in a cafe or in a shop - all that we see around we can call a design.

The design of the interior plays a special, very important role in life of each of us. The figuration of the apartment directly influences our mood and even general state. There is a great variety of public interior design: governmental interiors, institutional interiors, commercial interiors, religious interiors, industrial interiors and special interiors.

Any new technology can change the world, even the relations between people. The design, as mass phenomenon is directed to influence our vision of life. One of the most important role of the design is the social organization of the town life.

Graphic design is the base design in business and trade industry (the development of the branded styles, packing goods, advertising model, figuration of the exhibition stands, television, etc.) One of the golden rules in such business is: any design must satisfy certain consumer needs. The design has to be a part of consumer oriented industry.

The design comprises in our consciousness: mass and prestigious design, popular design, art-design, web-design, graphic design, advertising design, industrial design, design of the newspapers, TV-design, fashion design, art graphite, prototyping, computer graphics, sculpture, metalworking and plastic working and other areas of the design. The designer is obliged to be a high qualified specialist in all spheres of his profession and specialization.

 

3. Find English equivalents to the following words and word combinations and write them down.

1)промышленность, ориентированная на потребителя

2) графический дизайн

3)торговая промышленность

4) намерение

5) улучшать

6)быть ориентированным

7)высоко квалифицированный специалист

8) изменить мир

9) развитие

10) увеличивать

11)создавать веб – сайт

12) дизайн интерьера

13) потребитель

14) наука

15) отношения

16) мир дизайна

17)необычная и не стандартная деятельность

18) влиять

19)модель для рекламы

20)удовлетворять потребностям

21)играть важную роль

22) быть обязанным

23) потребитель

24)цель

4. Make a table about types of design:

Type of a design	Definition
Industrial design	…………………….

Read and translate this text in written form.

Design and business

Designers, unlike artists, can't simply follow their creative impulses. They work in a commercial environment which means there is a huge number of considerations that coming to bear on

the design process.

Designers have to ask themselves questions such as: is the product they're creating really wanted? How is it different from everything else on the market? Does it fulfill a need? Will it cost too much to manufacture? Is it safe?

Emphasis on the customer makes design a formidable weapon for

any business. Companies have often designed their way out of failure by creating a product that serves the customer's needs better than its rivals'. Design delivered the operating-system market to Microsoft, rescued Apple Computer and made Sony an electronics giant. A Design Council study has shown that design-led businesses on the FTSE 100 out-performed the index by 25%.

Putting an emphasis on design brings creativity into an organization and increases the chance of producing market-leading, mould-breaking products. As the sophistication of the consumer and global competition increases, this becomes more and more valuable. Businesses are finding that they can no longer compete just by slashing prices or upping the marketing budget. Innovation in the

form of design is the key to success.