I. Find the words close in their meaning.

1. boss 2. public 3. set up 4. essential 5. trend 6. produce 7. store 8. discreet

a) central b) shop c) vogue d) people e) careful f) found g) manufacture h) head

 

II. Find the words opposite in their meaning.

1. famous 2. assistant 3. more 4. success 5. unimportant

a) failure b) boss c) unknown d) essential e) less

 

III. Make up word combinations.

1. general 2. sales 3. clothes 4. fashion 5. small 6. unsold 7. luxury 8. to set up

a) stock b) trend c) goods d) shop e) batch f) public g) a business h) assistant

 

IV. Correct mistakes.

bach sails fassion stok produse sucsess

asistent retiler lukshery edvertisng hedqwoters manufakcher

V. Find the English equivalents in the text.

1. учредить торговое предприятие 2. преуспевать, процветать 3. заранее 4. главное управление 5. партия (товара) 6. отдельный предмет 7. запас 8. реклама

9. слухи 10. случай 11. основывать 12. предметы роскоши 13. розничный торговец 14. предвидеть, предугадывать 15. производство 16. продажа

 

VI. Answer the questions.

1. Who is A. Ortega?

2. When and where was he born?

3. How did his career start?

4. Why is he successful?

5. How does Inditex work?

6. Why is the company unique?

7. Is A. Ortega a typical businessman? Why?

 

VII. Use the words to speak about A. Ortega and his business.

famous, the richest, the founder and boss, unknown, no interviews

28.03.36, Spain, working-class background

salesman, small business, control – success

Inditex: daily contact, manufacture, small batches, no unsold stock, no advertising

stories – rumours. Not a typical businessman, not interested in clothes, tie, discreet

VIII. Do the crossword.

1. партия (товара) 2. отдельный предмет 3. продавец 4. реклама 5. уникальный 6. предметы роскоши 7. производить

8. розничный торговец 9. запас 10. успех 11. направление, тенденция 12. магазин, склад 13.?

 

UNIT 3

 

DREAMS

When Mike Clare left college at 18 with a basic business diploma, he started working for a furniture shop in the beds department. Eventually, he became a manager, but when he was 35 and after 12 years working for someone else, he decided it was time to start his own business. He got a small loan and sold his car to raise some money and found a small shop which was in a terrible state but was cheap. He started the Sofabed Company and within two years, he had three stores. After a while, he decided to concentrate only on beds because they take up less space and you can store more of them. He also found that beds were easier to sell because people are less concerned about the look of a bed than a sofa. He changed the name of the company to Dreams and has not looked back since.

Dreams has built its business on four main selling points: Choice, Price, Delivery and Comfort. This simple formula and Mike's enthusiasm have taken the business to over 150 superstores. Distribution has been the company's biggest challenge, and they now have a fleet of over 100 vans. They have also given a lot of special attention to customer service. When a Dreams driver delivers a bed, he puts on a special pair of slippers to avoid making a mess. 'The slippers cost us virtually nothing, but after a delivery it's all the customers can talk about,' explains Clare.

Dreams has established a reputation for quality and service and has won the Retailer of the Year prize three times. In 2005, it launched an online store and has recently opened its own bed factory. The company is still growing and it has branched out into the international market through franchising. Clare is optimistic about the future. 'It's not easy, and a lot of businesses do fail' he admits. 'But it's not as complicated as a lot of people think either.'

 

I. Make up word combinations.

1. own 2. raise 3. start 4. take up 5. a fleet of 6. customer 7. make 8. establish 9. launch 10. international

a. space b. market c. vans d. a mess e. money f. a store g. a reputation h. business i. service j. a company