Features of demand and specifics of the offer in the international market of smartphones.

The comScore company carried out the analysis of users of mobile phones. Therefore it was found out that 42 percent of inhabitants of the USA use smartphones, in the European countries, such as Italy, Germany France, percent of users smartphones reaches to 50.

According to received from a site http://netgadget.ru/ it is possible to draw a conclusion on promoting of the media services offering different loading of a content. The success of development of this direction, first of all is connected with the new high-speed tariff plans offered by mobile operators for Internet access and annually increasing cover zones of a wireless communication of Wi-fi.

Despite that that more and more new companies enter the market of mobile phones with the smartphones and the operating systems, leading positions take on former iOS and Android, Symbian OS monthly yields the position in Europe. (Picture 1)

Most often smartphones use for access to social networks. According to more than 60 million Americans used smartphones for access to social networks only for December, 2012 and about a half of them is used by smartphones for check of the accounts every day.

Assessment of an environment of the concrete international market

Market scale

According to the statistics of DRAMeXchange (division of research firm TrendForce), in the first quarter 2013 of delivery of smartphones to the world market made 216,4 million units that is 9,4% more in comparison with a final quarter of last year. Experts note that release of smartphones quarterly grew since the beginning in 2012, despite influence of a seasonal factor. It speaks about a great demand on smartphones.

 

Leadership in the world market of smartphones the Samsung Electronics company from shares holds about 30%. The South Korean giant shipped 65 million devices whereas the closest persecutor of Apple prepared 37,5 million iPhone for sale. It allowed the Californian giant to receive a 17,3 percent share in the first quarter 2013, having reduced the indicator by 1,2 percentage points (items) concerning result of quarter prescription.

About terms of emergence of the new iPhone version while it it is officially not known whereas competitors of Samsung, HTC, to Sony and some other already presented the flagman devices therefore, most likely, Apple presence in the market will decrease in the second quarter of 2013.

 

The third largest producer of smartphones is the HTC company which far lagged behind leaders. The share of the Taiwan vendor in the total amount of the market of smartphones made 4,4%. Further there is Nokia (4,3%), Huawei (4%), Lenovo (3,9%), Sony (3,8%), ZTE (3,7%) and LG (3,6%).

Analysts of IDC yet did not sum up in the market of smartphones for the first quarter. According to experts for the fourth quarter 2012, demand for devices in annual calculation grew by 36,4% - with 160,8 to 219,4 million pieces. Their share in the lump of the sold cellular devices made 45,5%. In a year 545,2 million smartphones that is 10,1% more, than in 2011 were realized.

 

Experts of Gartner counted 207,7 million released smartphones in the fourth quarter 2012 that for 38,3% exceeds an indicator of the similar period of last year. It is reported that more than a half of the market of smartphones is supervised by two companies: Apple and Samsung. In the fourth quarter 2012 they sold 52% from total of smartphones, in the third quarter 46,4% of a share of the market fell to their share.

Price level.

Consumers of the market are ready to give for the smartphone 10,5 thousand rubles, such is the average price of popular models of phones in retail. In three quarters 2012 the average cost of "clever" phones decreased by only 2%. The turn of retailers in this segment of the market grew more than twice in comparison with the similar period of 2011, to 84,5 billion rubles.

Essential falling of the average check for smartphones was observed in the second quarter 2010, but in the 2011th reduction of prices was slowed down, and last year the average price of the smartphone practically was all the time at one level. In nine months 2012 the average cost of smartphones decreased only by 2%, to 10,5 thousand rubles against 10,7 thousand year before.

That demand for smartphones did not decrease, producers try to make them more available. As a result all mobile phones are more expensive than 5 thousand rubles — it to some extent smartphones. However you should not think that in this regard demand for bonus smartphones falls: sales of devices are more expensive than 25 thousand rubles this year grew more than twice.

In the world report for the third quarter the average check for the smartphone also made 10,5 thousand rubles. In each separate price segment of the market decrease in the average price of sold models is observed. Thus in the market as a whole the average check grew at the expense of growth of popularity of phones in price group from 8 thousand to 12 thousand rub.

But smartphones yet did not reach a threshold at minimum price. In the third quarter 2012 for the first time there were models cheaper than 3 thousand rubles — 1% of sales fell on such devices in category 1,5 — 3 thousand rubles. While among the total amount of smartphones the share of such devices is insignificant, however more at the expense of such offers the market will grow further.