Agency tariff A rate bureau publication that contains rates for many carriers

Agglomeration A net advantage a company gains by sharing a common location with other companies.

Annual meetingA yearly meeting at which a corporation’s stockholders have the opportunity to meet and vote on various issues related to company management.

Annual reportA yearly report to stockholders prepared by publicly – held corporations, containing required financial performance information and other material designed to promote the organization.

Appropriation Commercial use of an entity’s picture, likeness, or name without permission.

Audience coverage Whether and how well intended publics were reached, which messages reached them, and who else heard the messages.

AuditAn evaluation and inventory of an organizational system.

Auditing Determining the correct transportation charges due the carrier; auditing involves checking the freight bill for errors, correct rate, and weight.

Aware publicPeople who know about a problem but don’t act on it.

Bank note. А noninterest-bearing promissory note of а bank issued for general circulation as money and payable to the bearer on demand. In the United States only the Federal Reserve banks now issue bank notes.

Beneficiary. 1. The person in whose favor а letter of credit is issued. 2. The person designated со receive the income or principal of а trust estate. 3. The person who is со receive the proceeds of or benefits accruing under an insurance policy or annuity. In general, а third party who is to receive all or а share of the benefits arising from an arrangement between two other parties, one of whom holds title со money or property in а fiduciary capacity.

Benchmarking A management tool for comparing performance against an organization that is widely re­garded as outstanding in one or more areas, in order to improve performance.

Boundary spannersIndividuals within organizations assigned responsibility for communicating with other organizations.

BrainstormingA technique of group discussion used to generate large numbers of creative alternatives or new ideas.

BrandstandingCorporate sponsorship of special events as a way of getting publicity and gaining goodwill.

BrokerAn intermediary between the shipper and the carrier. The broker arranges transportation for ship­pers and secures loads for carriers.

BurnoutThe idea that a message loses its punch if consumers hear it too often or too much in advance of an event.

Business logistics The process of planning, imple­menting, and controlling the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption for the purpose of conforming to customer require­ments. Note that this definition includes inbound, out­bound, internal, and external movements.


Cabotage A federal law that requires coastal and inter-coastal traffic to be carried in U.S.-built and -registered ships.

Capital The resources, or money, available for invest­ing in assets that produce output.

CensureAn official expression of disapproval broadcast to fellow members of a group and possibly to the public.

Certificate of deposit. А formal receipt for funds left with а bank. as а special deposit. Such deposits may bear interest, in which саse they are payable at а definite date in the future or after а specified minimum notice of withdrawal; or they may be noninterest bearing, in which сазе they may be payable on demand or at а future date. These deposits are payable only upon surrender of the formal receipt properly endorsed, and they are carried on the general ledger of the bank under heading Certificate of Deposit rather than on the individual ledgers under the name of the person со whom the certificate was originally issued.

Charter (bank). A document issued by a bank supervisory authority (national or state) giving a bank the right to do business, enumerating its powers, and prescribing the conditions under which it may operate.

Check(sometimes spelled cheque). A draft drawn on a bank by a depositor and payable on demand.

Civil libel Damaging negligently published communication that injures an identified individual.

Classification An alphabetical listing of commodities, the class or rating into which the commodity is placed, and the minimum weight necessary for the rate dis­count; used in the class rate structure.

Clearing. A banking term referring to the interbank presentment of checks, the offsetting of counterclaims and the settlement of resulting balances. The term may be used in a purely local operation, a regional operation, or on a nationwide basis.

Closed – system evaluationA pre/post event assessment that considers only the controlled message elements.

Code of ethicsA formal set of rules governing proper behavior for a particular profession or group.

Coin. In banking terminology, coin refers со metallic money only.

Collateral. Specific property which а borrower pledges as security for the repayment of а loan, and agrees that the lender shall have the right to sell the collateral for the purpose of liquidating the debt if the borrower fails to repaythe loan at maturity or otherwise defaults under the terms of the loan agreement.

Collateral loan. А loan which is secured by the pledge of specific property, the borrower depositing with the lender either the property itself or а document bearing evidence of title to the property.

Collective bargainingA continuing institutional relationship between an employer and a labor organization concerned with the negotiation, administration, interpretation, and enforcement of contracts covering wages, working conditions, and other issues related to employment.

Commercial bank. А banking corporation which accepts demand de- posits subject to check and makes short term loans to business enterprises, regardless of the scope of its other services.

Commercial speechPublic communication by business organizations through advertising or public relations to achieve sales or other organizational goals.

Commercial zone The area surrounding a city or town to which rate carriers quote for the city or town also apply; the ICC defines the area.

Communication climateThe degree of trust and openness that exists in the communication processes of an organization.

Communication flowThe direction (upward, downward or horizontal) messages travel through the networks in an organization.

Communication loadThe total amount of communication received and initiated in a given channel.

Communication networksThe patterns of communication flow between individuals in organizations.

Communication policiesFinal statements of organizational positions related to communication activities and behaviors and information sharing.

Communication rulesMutually accepted standards of communication behavior, which provide the basis for coordinated interpersonal interaction.

Community relations A public relations function consisting of an institution’s planned, active, and continuing participation with and within a community to maintain and enhance its environment to the benefit of both the institution and the community.

Commuter An exempt for-hire air carrier that pub­lishes a time schedule on specific routes; a special type of air taxi.

Comptroller of the Currency.An appointed official in the United States Treasury Department who is responsible for the chartering, supervision, and liquidation of national banks.

Consolidation Collecting smaller shipments to form a larger quantity in order to realize lower transportation rates.

Consumer goods Commodities whose ultimate use is to contribute to the satisfaction of human wants — such as food or clothing — as distinguished from producers' or capital goods, which are used to produce other goods.

Content analysisSystematic coding of questionnaire responses of other written messages into categories, which can be totaled.

ContractAn agreement containing a legal offer, a legally effective acceptance, and an exchange of acts and promises called consideration.

Controlled mediaThose media that the public relations practitioner has actual control over, such as a company newsletter.

Control total. А figure obtained by а process in which all transactions, or balances of а given type are included in а single total, so that the accuracy of their recording may be proved.

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