Find the Russian equivalents

1. to have the right a. принимать решения

2. management skills b. руководитель

3. key to success c. дела компании

4. favourable solution d. управление высшего звена

5. to make decisions e. навыки управления

6. top management f.исполнительная администрация

7. supervisor g. благоприятное решение

8. company's affairs h. нововведение

9. middle management i. внедрить метод (подход)

10. to implement the approach j. иметь право

11. innovation к. управление среднего звена

12. operating management l. ключ к успеху

QUESTIONS

1. Whom does top management include?

2. What managers docs middle management include'?

3. What specialists does operating management include?

4. What steps is decision making divided into?

5. What are the management functions?

 

ТЕКСТЫ ДЛЯ ЧТЕНИЯ И ПЕРЕВОДА.

ДЕЛОВЫЕ ПИСЬМА НА АНГЛИЙСКОМ ЯЗЫКЕ

Structure and layout of business letters	Структура и оформление деловых писем
Business letters in different countries are identical. As a rule, business letters are written on the form of the firm and consist of 9 elements:	Деловые письма в разных странах по своей форме одинаковы. Как правило, деловые письма пишутся на бланке фирмы и состоят из 9 элементов:
1. Date.	1. Дата.
2. The internal address -name and address of the person, to whom the letter is directed.	2. Внутренний адрес — имя и адрес лица, которому адресуется письмо.
3. Polite greeting.	3. Вступительное обращение — приветствие.
4. Subject of the letter (optional).	4. Указание на содержание письма, или о чем оно (необязательно).
5. Text of the letter — the essence of a question.	5. Текст письма — изложение сути вопроса.
6. Polite «Good-bye»	6. Заключительная формула вежливости — «до свидания».
7. Signature.	7. Подпись.
8. Enclosures.	8. Указание на приложения.
9. Copies	9. Указание на копии.

 

ОБРАЗЕЦ РАСПОЛОЖЕНИЯ ЭЛЕМЕНТОВ ПИСЬМА

1. Дата

Nov. 10, 200...

Внутренний адрес

Mr. George Ganson

113 Carpenter Ave. 11579

Sea Cliff, NY, USA

Приветствие

Dear Mr. Ganson,

Тема письма

Re: Offer of goods

Текст письма

Thank you very much for your offer of goods sent to us.

We shall keep you informed as to our decision concerning the terms and conditions of your offer.

Заключительная формула вежливости

Very truly yours,

Подпись

J.В.Priestly

Указание на приложения

2 Enclosures

Указание на копии.

cc: J. Smith

TRANSLATE INTO ENGLISH

ENGLISH BUSINESS LETTERS (1)

Letter writing is an essential part of business communication. A cheque, a contract or any other business paper sent by mail should always be accompanied by a letter. The letter says what is being sent, so that the recipient should know exactly what you intended to send. It is a typical business letter called «routine».

A well arranged letter will make a better impression on the reader, thus good letters make good business partners.

Nowadays more and more agreements are made in English, for English is a universal business language. Joint ventures, bank loans, and trademark licenses are frequently written in English.

There are three stages of transactions involving business contracts: first — negotiation of terms, second — drafting documents reflecting these terms, and third — litigation (спор) to enforce or to avoid executing of these terms.

Business letters may be divided into official and semi-official. The first kind of letters is characteristic of those people working in business: an executive, a department manager, a salesman, a secretary or a specialist in business and technology. But also many people may want to buy something, to accept an invitation or to congratulate somebody — this is a kind of semi-official letters. The first kind of letters may in turn be subdivided into such groups as: inquiries, offers, orders, and so on.

INTERNATIONAL TRADE (2)

International trade is the exchange of goods and services between different countries. Depending on what a country produces and needs, it can export (sell goods to another country) and import (buy goods from another country). Governments can control international trade. The most common measures are tariffs (or duties) and quotas. A tariff is a tax on imported goods, and a quota is the maximum quantity of a product allowed into a country during a certain period of time. These measures are protectionist as they raise the price of imported goods to «protect» domestically produced goods.

International organizations such as the WTO (World Trade Organization) regulate tariffs and reduce trade restrictions between member countries.

Companies can choose various methods to establish their products in a foreign market. One option is to start by working with local experts such as sales agents or distributors, who have the knowledge of the market and sell on behalf of the company. This often leads to the company opening a local branch or sales office. Another option is to sell patents and licenses, or give permission to use patents and licenses for their products. Companies may wish to start by manufacturing in the export market, in which case they can either set up a local subsidiary or a joint venture with a local partner.

WORDS

tariff тариф, налог на импортные товары

duty пошлина

quota квота, разрешенное количество

protectionist протекционистские

domestically produced goods товары внутреннего производства

knowledge of the market знание рынка

to establish продвигать, внедрять

sales agents агенты по продаже

local branch местный филиал

distributors дистрибуторы

on behalf of от имени

to set up учредить, открыть, основать

local subsidiary местная фирма-филиал

joint venture совместное предприятие, СП

FIND THE ENGLISH EQUIVALENTS

1. Обмен товарами и услугами.

2. Налог на импортные товары.

3. Обычные меры.

4. Товар, разрешенный к ввозу в страну.

5. В течение определенного периода времени.

6. Внедрить товар на зарубежном рынке.

7. Снизить торговые ограничения.

8. Открыть местный филиал.

9. Дать разрешение на использование патентов и лицензий.

QUESTIONS

1. What is international trade?

2. What is export?

3. What is import?

4. What are the measures to control international trade?

5. What is a tariff?

6. What is a quota?

7. What are the methods to establish products in a foreign market?

AN EXAMPLE OF CURRICULUM VITAE

ОБРАЗЕЦ РЕЗЮМЕ

Энн Джексон решила подать заявление о приеме на работу в фирму Futura Gmbh.

Прочтите ее резюме, обращая внимание на то, как она кратко сообщает необходимую информацию о себе.

Personal Details

Ann Jackson

52 Hanover Street

Edinburgh EH2 5LM

Scotland

Phone-01957487004

E-mail: ann [e-mail]

Education

1981-1988 Broadfield School, Brighton.

A levels in German (A), English (B),

History (B) and Geography (C).

1988-1991 University of London.

BA (Honours) in Journalism and Media Studies (Class II).

1991 -1998 London Chamber of Commerce and Industry.

Diploma in Public Relations.

Professional Experience

1998 - present Public Relations Officer,

Scottish Nature Trust.

Editor of the Trust's monthly journal.

In charge of relations with European

environmental agencies.

1999-2000 Press Officer, Highlands Tourist Board.

Preparation of promotional materials and brochures.

Co-ordination of media coverage.

Summers of The News Herald newspaper.

1990 and 2000 Two three-month training periods as

assistant to the Sports Editor.

Arranging and conducting interviews.

Preparation of articles covering local community sports events.

4. Skills Windows, MS Office 2000, Excel, Internet

Languages Fluent German and proficient in French.

Additional Driving license.

5. Activities Skiing and swimming.

Ski Instructor (grade II).

References

Herbert Lindsay Diane Swans

Professor of Journalism Sports Editor

London University The News Herald

QUESTIONS

1. What is a resume?

2. What should be mentioned in a good resume?

3. What are the rules of resume-writing?

4. What job has Ann Jackson today?

5. Name the educational establishments that Ann Jackson has graduated.

6. What is Ann Jackson's profession?

7. What languages can she speak?

8. Can she work on a computer?

9. What computer programmes can Ann Jackson work with?

10. Can she drive a car?

11. Does she go in for sports?