The use of technology in presentations

Read the advice below about the use of technology in presentations. Choose the best word to fill each gap from A, B, C or D. For each question mark one letter (A, B, C or D) on your Answer Sheet.

There is an example at the beginning, (0). Guidelines for giving Presentations Most presentations today (0)...B... on the use of some sort of technology, such as a laptop computer linked to a projector.

While this technology can help to (1)...... presentations better, it also has a (2)...... of getting in the way. As a general (3)......, it is better to (4)...... on the content of a presentation as a means of (5)...... your audience’s attention, rather than relying on sophisticated equipment. Bear in mind that when an organisation invites (6)...... for a contract, they may schedule four or five presentations from different companies on the same day. Each of these companies will probably be using the same computer graphics (7)...... and the same equipment. The chances are the presentations will be similar too.

Next create your materials, choosing the images for your presentation carefully. Remember you do not want to stop your audience from listening to you, nor do you want to (8)...... them. Finally, make all the necessary (9)...... for the equipment you need. If technology is to be an important element of your presentation, make sure you know how to use it (10)...... and test it out beforehand.

1. A) produce B) make C) construct D) build

2. A) behaviour B) habit C) practice D) routine

3. A) method B) law C) rule D) course

4. A) focus B) define C) target D) direct

5. A) gaining B) acquiring C) collecting D) taking

6. A) requests B) calls C) bids D) commands

7. A) parcels B) packets C) bundles D) packages

8. A) disorder B) mistake C) confuse D) complicate

9. A) appointments B) procedures C) arrangements D) organisations

10. A) precisely B) suitably C) properly D) accurately

 

Translate

Прочитайте приведенный ниже совет об использовании технологий в презентациях. Выберите наилучшее слово для заполнения каждого пробела из A, B, C или D. Для каждого вопросительного знака одна буква (A, B, C или D) в вашем листе ответов. Вначале приведен пример (0). Рекомендации по проведению презентаций. Большинство презентаций сегодня (0) «В» на использовании какой-либо технологии, такой как портативный компьютер, связанный с проектором.Хотя эта технология может помочь стать презентациям лучше, она также имеет привычку мешать. Как правило, лучше ориентироваться на содержание презентации как средство привлечения внимания вашей аудитории, а не полагаться на сложное оборудование. Имейте в виду, что когда организация приглашает к участию в тендере, они могут запланировать четыре или пять презентаций от разных компаний в один и тот же день. Каждая из этих компаний, вероятно, будет использовать одни и те же пакеты компьютерной графики и то же оборудование. Скорее всего, презентации так же будут схожими.Затем создайте свои материалы, тщательно выбирая изображения для презентации. Помните, вы не хотите, чтоб ваша аудитория перестала вас слушать и так же не хотите разочаровать их. Наконец, сделайте все необходимые процедуры, для оборудования которое вам нужно. Если технология является важным элементом вашей презентации, убедитесь, что вы знаете, как правильно ее использовать и протестируйте ее заранее.

Task 2

Corruption in Business

The Effects of Corruption on Business

Read the article below and answer the following questions (write maximum 100 words to each question):

The Effects of Corruption on Business

by Linda Ray

Corruption inevitably leads to a diminished business climate when the public trust is put at risk, according to Stanford Graduate School of Business. Corruption can take many forms that can include graft, bribery, embezzlement and extortion.

Its existence reduces business credibility and profits when professionals misuse their positions for personal gain.

Inefficiency

When resources are tampered with and used improperly, the efficiency of a business suffers, insufficient resources are available to effectively run the business and maintain its levels of operations. When the news about corrupt business professionals breaks, customers lose respect and trust. Requiring company officials to spend valuable time and resources to monitor the fallout and reassure clients the company is still viable.

Legal fees, penalties and public relations efforts reroute important resources form the core business and lead to an inefficient use of company funds and personnel.

Lost Resources

In addition to the inefficient use of resources, corruption can have a number of other economic impacts on business. Employee ranks often are inflated to cover up the corrupt professional’s activities. The cost of increasing employee ranks in addition to any embezzlement that is going on is passed on to consumers in the form of higher prices. Prices also can be inflated when corruption takes place outside a company in the form of corrupt government officials who take bribes. Consumers pay the costs of vendor corruption when purchasing agents require payoffs, or when vendors skim profits and raise prices to cover their illegal activities.

Weakened Development

Investors are sceptical of doing business with companies are municipalities that are known for corruption. Whether you are seeking investment to grow your firm or you sell investments for a living, you will have a much harder time finding willing investors when bribes or in-kind favours are required, or your business has a history of corruption within its ranks. Competition is unfairly affected when investors’ risk is multiplied by changing business climates that fallow corrupt business practices. Due diligence is defeated when the facts change according to the current levels of corruption. Practical investors steer clear of businesses with a corrupt history.

Increased Crime

The results of corruption in business add to the burgeoning roles of crime-fighting government agencies, police departments and internal investigators. The trickledown effect of corruption usually ends up feeding black market interests, and may even support the efforts of organized crime as the activities infiltrate various business levels. Corruption begets continued criminal activity when it goes undetected. The effects of corruption in emerging third world countries are evident and widespread, but even in America, where competition and greed can outweigh the good of society, corruption fuels the growth of criminal enterprises and eventually affects the society in which the business operates.