Complete the dialogue and act it.

- I wonder what aims of tourist promotion have been gained in the last few years.	- As far as I know, they are to....
- Tell me, please, what organizations are involved in tourist promotion.	- I consider that they include....
- I think... and...to be two main kinds of promotion.	- It's quite right. Publi­city consists of....... is made by means of media.
- What is the term "media" used for?	- It is used for...
- It's interesting to know what a familiarization trip is.	- People in the tourist industry are provided with... to....
- What is another form of advertising?	- It is.... Tour opera­tors distribute... in... to... of.... In addition they are sent out by... to....
- I've read that the most effective kind of tourist promotion is "word of mouth".	- I'm of the same opini­on. The results of "word of mouth" can be … ….

 

Act as an interpreter, translate the dialogue from Russian into English and from English into Russian.

Скажите, пожалуйста, какие виды продвижения туристических услуг существуют.	Publicity and advertising are known to be two main kinds of promotion.
Мне хотелось бы знать, из чего состоит реклама посредством публикаций в прессе.	Publicity consists of stories placed in newspapers and magazines about travels, accommodations, restau­rants, and other parts of the whole tourist industry.
What is a familiarization trip?	Людям, занимающимся продажей туристических путевок, предоставляется возможность совершать ознакомительные поездки в различные места отдыха туристов. Это хорошая возможность для них луч­ше узнать отели и курорты.
Я думаю, что средства массовой информации играют большую роль для рекламы различных организаций. Правильно?	Quite right. TV time is very expensive, so it is principally used by transportation companies and government tourist agencies.
I wonder how brochures are distributed.	Их распространяют турагенты или они рассылают­ся напрямую клиентам.
Скажите, пожалуйста, какой вид продвижения туристических услуг наиболее эффективный.	This is "word of mouth", what one person says to another about his or her holidays. And this is indeed a major topic of conversation among people who travel.

 

Translate text 1.

Text 1

CAREERS IN TOURISM

The travel and tourism industry is growing very fast. Today more people look for quality vacations where they can relax and also do something new and interesting. Unless tourist traffic grew, travel-re­lated jobs would not increase. These relate to various related services facilitating travel, such as travel agencies, banking, hotels, guides, air­lines and other services. Some of them may be seasonal, limited to the tourist season from September to March but others are permanent in nature. Travel-related jobs are best suited for individuals who enjoy meeting people and make them comfortable. They are for those who like adventure and travelling. True, some are desk jobs, but even these jobs entail understanding the needs of the traveller and making the best arrangements possible for him.

Some of the areas where careers can be made are described here: TRAVEL AGENCIES: Without travel agencies travelling would be impossible. They require that travel agents deal with cus­tomers, guide them. Travel agencies plan holidays and finally offer tickets for the best routes. They also help in foreign exchange and visas. The requirements are a pleasing personality and the ability to deal with customers. It is desirable that travel agents possess knowl­edge of destinations.

TOUR OPERATORS. There are many companies operating tours for the domestic as well as the international tourists. Some may be for the usual destinations like hill stations but others are for unusual activities like river rafting, gliding, rock climbing and camp­ing. Tour operators need people for selling the concept and then to accompany the groups to the destinations. Again, the qualities re­quired are a pleasing and outgoing personality, knowledge of the ac­tivities and often participation in them with the tourists. A person hoping to work with a tour operator must be able to travel with the groups and know people at the destinations to make the tours pleas­ant for the client.

TOURIST GUIDES: Three categories of tourist guides are known to be regional, state level and monument guides. The best guides and those who are in demand are those who are able to get the maximum advantage for the tourists. It is required that guides be in touch with foreign agencies. A fixed itinerary is of­fered and guides take the groups to those areas, which they are familiar with. Apart from the activities mentioned above, wildlife safaris are also becoming increasingly popular. If a guide under­stands the foreign tourist and his needs, he will be able to earn a round sum.

HOLIDAYS CONSULTANTS: This is a new concept, the idea is that the tourist gets all the details of travel and itineraries from one source. The holidays consultant will sell the holidays, plan out the itineraries and help in travel plans, and arrange for ticketing and other details as well. It is essential that holidays consultants know the destinations and the activities available.

AIRLINES: Airlines require people for ground as well as flight duties. On the ground the duties are in offices, at the airline desks in airports and for checking and managing flights. A course in travel or a qualification on hotel management helps to get in. Particular jobs that provide useful knowledge include those of ticket agent and reservations agent for the airlines. Airlines also require air hostesses and stewards for flights. The jobs are glamorous and afford the pos­sibility of travelling to exciting destinations. Free tickets for the fam­ily offered by some airlines are an added advantage.

BANKS: Foreign banks and dealers in foreign exchange demand that people assist their clients in their travel requirements. The idea is to provide services under one roof. The bank helps in hotel book­ing, ticketing and all travel-related services. The jobs expected from the person may sometimes be more than travel-related, since a per­sonal touch is added to make the traveller feel at home. For the ad­venturous and the travel-minded, there are a lot of avenues that could be explored.

CAREERS IN HOTEL MANAGEMENT: With hotels coming up in record numbers to cater to the ever growing domestic and in­ternational travellers, the demand for trained professionals has mul­tiplied in the industry.

The people who write about travel also receive lavish treatment from the tourist industry. There are relatively few travel writers, but they play an important part in publicizing the industry. Without them it would be impracticable to promote the tourist industry. There is a small industry involved in writing and publishing guide-books.

Notes:

to sell the concept	продавать путевки через посредников
to sell the holidays	продавать путевки отпускникам

 

Answer the questions.

1) What is the common feature of all jobs in tourism?

2) What is the range of activities of travel agencies?

3) What traits must travel agents possess?

4) What are the main functions of tour operators?

5) What are the categories of tourist guides?

6) What qualities do guides need?

7) What does the job of holidays consultants involve?

8) What jobs do airlines require?

9) What services do banks provide for their clients?

10)Why do travel writers receive lavish treatment?

Translate the text. Text f

 

DISNEYLAND

Having introduced people to some of the biggest stars such as Mickey, Minne, Donald and Goofy, Walt Disney decided to try his hand at a new venture. His first creation utilized his unique imagi­nation creating a series of areas, which included rides, shows and at­tractions based around a given theme. Having been constructed in 1955, "Disneyland's" Magic Kingdom opened its gates in Anaheim, California and soon became the most popular tourist attraction in America.

Some years later Walt turned his attention to a new project In Florida Walt not only had plans for a new Magic Kingdom similar in design to the Californian park but for more ambitious ideas, which included an area, called E.P.C.O.T. — an Experimental Pro­totype Community Of Tomorrow. Sadly Walt had passed away in 1966 before the new project was opened. Having been finished by his brother Roy, "'Walt Disney World's" Magic Kingdom was opened in 1971. In the years W.D.W has grown to 3 themed parks including E.P.C.O.T. — a centre, 3 water parks, numerous hotels, a night-time entertainment and shopping complex and more.

In more recent times Disney opened a version of the Magic King­dom in the mideighties in Tokyo again similar in design to the origi­nal Magic Kingdom built some 30 years before by Walt himself.

The company then turned their attention to Europe and after long negotiations with several sites Euro Disney opened its doors on the 12th of April, 1992. The result is 56 hectares of land, which in­clude 6 uniquely designed on-site themed hotels, a Disney camp­ground including hundreds of woodland cabins, a night-time enter­tainment complex. Being divided into 5 themed areas the park in­cludes restaurants, shops and attractions uniquely themed to com­pliment the area where they are situated.

Main Street USA It is an American street of a turn of the centu­ry completed with old cars and gas lamps.

Frontierland. Here guests can take a trip to the Wild West, where they can experience life as a cowboy.

Adventureland combines the exotic Far Eastern bazaar with the deepest jungle and a taste of the Caribbean.

Fantasyland is a home to many of Disney's on screen characters including Snow White, Mickey Mouse and Donald Duck.

Discoveryland is a historical look at the future through the eyes of European visitors such as Jules Verne and H.G. Wells.

Disney Village is a big entertainment complex (the biggest of its kind in Europe at the moment), located between the Magic King­dom and the hotel area.

Disney Village covers an area of 18.000 square metres and in­cludes besides various restaurants and shops, an open air stage, a night-club, a Wild West show and a multiplex cinema.

Being illuminated at night big red letters form the name "Disney Village". Should you enter Disney Village, you could find the best sort of entertainment and would not forget the endless shopping possibilities. Different open air concerts take place at the big stage, which cover a wide variety of music styles, like Soul, Rock. Jazz, Country or Pop. Most of the bands do not have big names, never­theless you will never be disappointed by their performance. It is the right place where you can spend great hours at warm summer night. Besides the open air stage there are also indoor possibilities to hear live music.

At Disney Village you can find a Planet Hollywood, a Rainfor­est Cafe and Mc Donald's, besides various Disney restaurants. The restaurants offer a variety of food, starting with fast food and end­ing with complete menus at a high level. You can also have charac­ter breakfast at Disney Village.

All Disney resorts world-wide and the magic kingdoms share certain attractions and elements, but each is a unique experience.