III. Complete the text with verbs from I.

 

Henry Ford, the son of a farmer, was born in Greenfield, Michigan on July 30th, 1863. He (a)______school at 15 to work on his father’s farm, but in 1879 he moved to Detroit where he (b) ______ an apprentice in a machine shop. He returned to Greenfield after his father (c) ______ him 40 acres to start his own farm. He hated farming and returned to Detroit to work as an engineer for the Edison Illuminating Company.

He (d) ______ his spare time trying to build a petrol-driven motor car. In 1896 he (e) ______ his first car in the garden. He namedthe car Thin Lizzie, and it (f) ______ no reverse gear or brakes. Ford started two companies that ended in failure. Finally, in June, 1903 he (g) ______ 12 people ready to invest $28,000 in a new company. He (h)______ production of the Model A car. The car (i) ______ well, and by 1907 the profits reached $1,100,000.

In 1909 Ford decided to manufacture only one type of car, the Model T. At first it (j)______14 hours to assemble a Model T car. Ford reduced this to 1 hour 33 minutes. This (k)______the overall cost of each car and between 1908 and 1916 the selling price of the Model T (l)______from $1,000 to $360. In the 1920s the Ford Motor Company (m)______rapidly, and in 1925 Ford produced 60 per cent of America's total output of cars. Henry Ford died on April 7th, 1947.

IV. Find the words close in their meaning.

1. return 2. reduce 3. price 4. produce 5. production

a. manufacture b. output c. cut d. come back e. cost

 

V. Find the words opposite in their meaning.

1. rapid 2. leave 3. love 4. failure

a. hate b. slow c. success d. return

 

VI. Find the words as they occur together in the text.

1. machine 2. motor 3. reverse 4. invest 5. overall 6. selling 7. total 8. end in

a. price b. cost c. car d. money e. output f. shop g. failure h. gear

 

VII. Find the English equivalents in the text.

1. вкладывать (деньги) 2. производство, изготовление 3. доход 4. достигать 5. производить, выпускать 6. собирать

7. снижать 8. общие затраты 9. отпускная (продажная) цена 10. общий объем производства

 

VIII. Use the key words to speak about H. Ford.

30.07.1863      born, Greenfield, Michigan

15                      school → work

1879                 →Detroit, apprentice; engineer, petrol-driven motor car

1896                 first car “Thin Lizzie”, no reverse gear, brakes

                          2 Coº → failure

06.1903           $ 28,000 → new Coº, Model A

1907                 only Model T

                          14 hours → 1 hour 33 min, $ 1,000 → $ 360

                          Coº grew

1925                 60% America’s total output

7.04.1947        died

 

UNIT 2

 

The Mystery Man

Read the words.

appear, lingerie, experience, essential, process, advance, anticipate, store, contact, manufacture, unique, advertising, mansion, rumours, discreet, empire, occasion, luxury, innovative, devastating, retailer

 

Read the text.