Task 10. Make the presentation of Aeroflot Company, using the information of the text and the table in Unit 1.

Aeroflot

“Aeroflot – Russian Airlines” commonly known as “Aeroflot”, is the flag carrier and largest airline of the Russian Federation. The carrier operates domestic and international passenger services, mainly from its hub at Sheremetyevo International Airport.

Aeroflot is one of the oldest airlines in the world, tracing its history back to 1923. During the Soviet era, Aeroflot was the Soviet national airline and the largest airline in the world. Following the dissolution of the USSR, the carrier has been transformed from a state-run enterprise into a semi-privatized company which ranks amongst the most profitable in the world. Aeroflot is still considered the de facto national airline of Russia. It is 51%-owned by the Russian Government, as of June 2011^[update].

The company has embarked on a fleet modernization program, extensive route restructuring, and an image overhaul. On 14 April 2006 Aeroflot became the first air carrier in the former Soviet Union to join a global alliance, SkyTeam. The company became the 10th member of the alliance and occupied all of terminal 3 at Sheremetyevo International Airport in 2009. The company has announced its plan to increase cargo operations. It registered the Aeroflot-Cargo trademark in 2006. During that year Aeroflot carried 7,290,000 passengers and 145,300 tons of mail and cargo to 89 destinations in 47 countries. It saw improvements in its earnings and number of passengers carried. The net profit reached $309.4 million (RUB 7.98 billion) in 2006, a 32.3% increase from 2005 earnings of only $234 million (RUB6.03 billion). The revenue for the same 2005–2006 period rose by 13.5% to reach $2.77 billion with an 8.7% gain in passenger numbers.

Aeroflot became the only shareholder of Donavia —a domestic airline then-named Aeroflot-Don— in December 2006 (2006-12), when it boosted its stake in the company from 51% to 100%; soon afterwards, Aeroflot-Nord was created following the buyout of Arkhangelsk Airlines In February 2010 (2010-02), the Russian government announced that all regional airlines owned by the state through the holding company Rostechnologii would be consolidated with the national carrier Aeroflot in order to increase the airlines' financial viability. The merger was completed in late November 2011 (2011-11); in a deal worth US$81 million, Aeroflot's sister company Aeroflot-Finance became the major shareholder of Vladivostok Avia, Saravia and Rossiya Airlines, and the sole shareholder of both SAT Airlines and Orenair.

Since March 2007^[update], Aeroflot is owned by the Russian Government via Rosimushchestvo, National Reserve Corporation and employees and others. The company has more then 14,900 employees. Nowadays Aeroflot operates scheduled passenger and cargo flights from its hub at Sheremetyevo International Airport to 52 countries, serving 116 destinations.

Appendix 1. Useful phrases for making a successful presentation:

 

Welcoming	Good morning and welcome to [name of company, name of conference hall, hotel, etc.]. Thank you all very much for coming today. I hope you all had a pleasant journey here today.
Introducing yourself	My name is Mark Watson and I am responsible for …. My name is Mark Watson from [name of company], where I am responsible for …. Let me introduce myself; my name is Mark Watson and I am responsible for ….
Introducing your presentation	The purpose of today’s presentation is to …. · The purpose of my presentation today is to …. In today’s presentation I’d like to … show you …. / explain to you how …. In today’s presentation I’m hoping to … give you an update on…. / give you an overview of …. In today’s presentation I’m planning to … look at …. / explain ….
Explaining that there will be time for questions at the end	If you have any questions you’d like to ask, please leave them until the end, when I’ll be happy to answer them. If there are any questions you’d like to ask, please leave them until the end, when I’ll do my best to answer them.
Starting the presentation	To begin with …. To start with …. Let’s start by looking at …. Let’s start by looking at …. I’d like to start by looking at …. · Let’s start with / start by looking at ….
Closing a section of the presentation	So, that concludes [title of the section] …. So, that’s an overview of …. I think that just about covers ….
Beginning a new section of the presentation	Now, let’s move on to …. Now, let’s take a look at …. Now I’d like to move on to …. Next I’d like to take a look at …. Moving on to the next part, I’d like to …. Moving on to the next section, let’s take a look at ….
Concluding and summarizing the presentation	· Well, that brings us to the end of the final section. Now, I’d like to summarize by …. · That brings us to the end of the final section. Now, if I can just summarize the main points again. · That concludes my presentation. Now, if I can just summarize the main points. · That’s an overview of …. Now, just to summarize, let’s quickly look at the main points again.
Finishing and thanking	Thank you for your attention. That brings the presentation to an end. That brings us to the end of my presentation. Finally, I’d like to finish by thanking you (all) for your attention. Finally, I’d like to end by thanking you (all) for coming today. I’d like to thank you (all) for your attention and interest.
Inviting questions	If anyone has any questions, I’ll be pleased to answer them. If anyone has any questions, I’ll do my best to answer them. If anyone has any questions, please feel free to ask them now. If anyone has any questions, please feel free to ask them and I’ll do my best to answer.

Список использованной литературы:

1. Gerald L. Thorn T. English on business, Chancerel, Обнинск, Титул, 2002

2. Grant D. Mc.Larty R. Business basics, Oxford, OUP, 2002

3. Jones L. Richard A. “New international Business English”, Cambridge University Press, 2000

4. Powell Mark Presenting in English,2005

5. Агабекян И.П. «Английский язык для менеджеров», Ростов-на-Дону, Феникс, 2007

6. Алаева Н.Н., Барановская И.Е. «Английский язык для экономистов» ГУ БЭШ, М.,2005

7. Кашаев А. А. «Основы делового английского языка» М., Флинта: МПСИ,2007

8. The Economist October 12^th, 2005

9. The Economist March 20^th, 2006

10. www.samsung.com

11. www.cocacola.com

12. www.nestle.com

13. www.chopard.com

14. www.bentley.com

15. http://www.presenting.wz.cz/tips_videos.html

16. http://www.citigroup.com/citi/

17. http://en.wikipedia.org/wiki/Aeroflot

 

CONTENTS

1.  Introduction                                                                      4

2.  Part 1. Presenting a company and a product                    7

Unit 1. General description                                               7

Unit 2. Business success                                                   12

Unit 3. Organization of a company                                   14

Unit 4. Analysis of a company                                          18

Unit 5. Presenting a product                                                      23

Unit 6. Presentation techniques                                         26

3.  Part 2. Reading about companies                                      32