I. Найдите в следующих предложениях герундий, инфинитив, причастие и выпишите их, указав часть речи. Определите форму, функцию, залог герундия, причастия, инфинитива.

1. This is the project so much spoken about.

2. On seeing the results our boss got upset.

3. Having lost his report the employee couldn’t prepare a speech for the meeting well.

4. If sent immediately the message will be delivered in time.

 

 

II. Выберите необходимую форму глагола в страдательном залоге из предложенных.

1. The copy of the contract was given/is being given to the secretary yesterday.

2. The factory will be being built/will be built in five years.

3. The goods produced by this firm have been sold/had been sold out by that time.

4. Such questions aren’t usually discussed/won’t usually be discussed at the meeting.

 

 

III. Поставьте глагол в скобках нужную форму сослагательного наклонения.

1. If we (want) to become good specialists, we must get knowledge of different qualitative research techniques.

2. I should not have gone to that meeting if I (be) you.

3. He (not, finish) his project in time unless he works hard.

4. If he knew that it was dangerous, he (not, sign) that contract.

 

 

IV. Проанализируйте предложения. Определите вид подчинённого предложения и способ его соединения с главным предложением. Переведите на русский язык.

1. He said that the agents would send us a fax as soon as the cargo ship arrived.

2. My more experienced colleague’s advice was that I should go to the offshore office immediately.

3. The building which you can see over there is property of our company.

4. The firm sent all the documents by air mail so that they should be received before the arrival of the cargo.

 

V. Прочтите текст. Письменно переведите 1-2 абзацы, ответьте на следующие вопросы, а ответы письменно расположите так, чтобы они могли быть планом к тексту.

 

MARKETING – A DRIVING FORCE OF COMPANIES

 

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research.

Underlying all marketing strategy is the marketing concept — "we must produce what people want, not what we want to produce". This means that we put the customer first. We must find out what the customer wants. We carry out market research. We must supply exactly what the customer wants. We can do this by offering the right Marketing Mix: "the Four P's – the right Product at the right Price; available through the right channels of distribution: Place; presented in the right way: Promotion".

Nowadays all divisions of a company are urged to think marketing. We must have a clear idea of: what the customers need, what the customers want, what causes them to buy. The ability to recognise early trends is very important. Producers must know where and for what purpose the consumers buy. Market research helps the producer to predict what people will want. Marketing operations are very expensive. They take more than half of the consumer's dollar.

Marketing in a foreign environment often means working around and within a set of constantly changing circumstances. The environment elements include a country's economy, politics, regulations and social make up.

A company that believes in marketing is forward thinking and doesn't rest on its best achievements. It must be aware of its strengths and weaknesses as well as the opportunities and threats it faces.

 

1. What is the right marketing mix (the Four P’s)?

2. What business activities does marketing include?

3. What does marketing in foreign environment often mean?

4. Why are all divisions of a company urged to think marketing?

5. What do marketing operations include?

 

Вариант 8