Змістовий модуль 1. The profession of a manager

ТЕМА 1. МY FUTURE SPECIALITY

Му future specialty. The University I study at. Why I have decided to become a manager. The profession of a manager.

Grammar: The Noun: number and case. The Article. The verbs to be and to have in the Present Indefinite Tense. The Construction there + to be.

Література: [1–6].

ТЕМА 2. ECONOMICS AS A SOCIAL SCIENCE

What is economics? Economics as a social science. Object and subject of management.

Grammar: The Present Indefinite Tense.The Pronoun: Personal and Possessive. Word Order in the Simple Declarative Sentence.

Література: [1–6].

 

ТЕМА 3. THE BASIC ECONOMIC TERMS

Economic systems, factors of production, scarcity, financial capital, investment, capital goods, goods and services, money and price, profit, productivity, production costs, distribution, consumer, needs, wants and demands, insurance etc.

Grammar: The Pronoun: Personal and Possessive. Numerals.

Література: [1–6].

ТЕМА 4. ECONOMY OF UKRAINE

Economy of Ukraine. Economy of Great Britain. Economy of the United States of America (comparative characteristic). Mixed Economy. Сommand and free-market economies.

Grammar: Participle I. The Present Continuous Tense. The Construction to be going to. The Function of the Verb to be.

Література: [1–6].

ЗМІСТОВИЙ МОДУЛЬ 2. THE MAIN FUNCTIONS OF MANAGEMENT

ТЕМА 5. MANAGEMENT AS A SCIENCE

The main functions of management. Planning and organizing. The difference between strategic, tactical and contingency planning. Directing and controlling.

Grammar: Participle II. The Present Perfect Tense. The Functions of the Verb

To have.

Література: [1–6].

 

ТЕМА 6. BUSINESS ORGANISATIONS

The main forms of business organisation. The sole proprietorship, the partnership and the corporation. The advantages and disadvantages of sole proprietorship.

Grammar: The Past Indefinite Tense. The Functions of the Verb to do.

Література: [1–6].

ТЕМА 7. BUSINESS STRUCTURE

Business structure. Production, distribution and sale of goods and services.

Grammar: The Future Indefinite Tense. The Imperative Mood.

Література: [1–6].

ЗМІСТОВИЙ МОДУЛЬ 3. MARKET ECONOMY. MARKET STRUCTURES. MARKETING AND

ADVERTISING.

ТЕМА 8. THE MAIN CONCEPTS OF MARKET

Market economy. Supply. Demand. Market prices.

Grammar: The Past and Future Continuous Tenses.

Література: [1–6].

 

ТЕМА 9. THE MAIN CONCEPTS OF MARKETING

What is marketing? Marketing strategy and marketing environment. The four P’s (product, price, placement, promotion).

Grammar: Degrees of Comparison of Adjectives. Indefinite Pronouns: much, many, few, little.

Література: [1–6].

 

ТЕМА 10. ADVERTISING

Advertising in a modern marketing. The function of advertising.

Grammar: Degrees of Comparison of Adverbs. Indefinite Pronouns: some, any, no, none.

Література: [1–6].

ЗМІСТОВИЙ МОДУЛЬ 4.

ENGLISH AS A POWERFUL MEANS OF INTERNATIONAL COMMUNICATION

ТЕМА 11. ENGLISH IN BUSINESS COMMUNICATION

English as a world language. English as a means of human communication.

Phone callings. Contract negotiations. Business letters.

Grammar: The Past Perfect Tense. The Future Perfect Tense.

Література: [1–6].

 

 

ТЕМА 12. BUSINESS INTERVIEW

Business interview. How to write an application form and resume. Organizing of business meeting. Role plays.

Grammar: Sequence of Tenses.

Література: [1–6].

 

ТЕМА 13. THE STRUCTURE OF A COMPANY

The structure of a modern company. Staff of the enterprise. General manager, finance and administration managers, marketing manager, product development manager ets. Financial analysis at the enterprises.

Grammar: Gerund. Passive voice.

Література: [1–6].

 

ПИТАННЯ ДО ЗАЛІКУ

1. Is Kyiv University of Modern Knowledge a prominent economic establishment of higher learning?

2. What are your goals and objectives?

3. What do you know about management?

4. What personal skills must a good manager possess?

5. What professional skills must a good manager possess?

6. What programs does Kyiv University of Modern Knowledge offer to the students?

7. What faculties do the students study at your University?

8. Basic economic terms (economic systems, factors of production, financial capital, capital goods, goods and services).

9. Basic economic terms (investment, money and price, profit, productivity, production costs, distribution, consumer, needs, wants and demands, insurance, scarcity).

10. What does economics study?

11. What determines the type of economic system?

12. Needs, wants and demands as the key terms of economics.

13. When did the Verhovna Rada declare the formation of the independent Ukrainian state?

14. What can you say about Ukraine’s industrial potential?

15. What has brought the economy of Ukraine to a crisis?

16. The main functions of management.

17. Do you use planning in everyday life? How often?

18. What is the difference between strategic, tactical and contingency planning?

19. How would you describe an organized person?

20. What are the major kinds of business organizations?

21. In what business are sole proprietor ships generally found?

22. You would like to open your own business. What type of business organizations would you prefer? Explain your choice.

23. You want to go into business with a partner. Consult a lawyer how to form a partnership.

24. What are the advantages and disadvantages of a corporation? Would you like to be a stockholder? Why?

25. What does “demand” mean in economic theory?

26. What does the term “supply” mean?

27. What role do prices play in all economic markets?

28. Is it possible to determine a value for any goods or services without price system?

29. What is marketing and what are the 4 P’s of marketing?

30. What are the functions of marketing?

31. If you worked as a marketing manager what duties would you have?

32. What is your attitude to advertising? What is it used for, in your opinion?

33. There are many different kinds of advertising (on the radio, on television, in newspapers, in magazines, on billboards). In your opinion, which one of these kinds of advertising is the most effective? Why? Use specific reasons and examples to support your answer.

34. Imagine that your friend has decided to write down a resume because he is seeking a new job. Give him/her advice how to write it clearly.

35. You are preparing for an interview in the famous trade company. What necessary documents have you presented to?

36. Tell about your educational history and obtained degree.

37. What features do you appreciate in your colleagues?

38. How do you imagine your future interview? What are the main rules of your behavior?

39. How would you organize the work of the enterprise if you were the Managing Director?

40. What responsibilities and duties are essential for the staff of each department?

ПИТАННЯ ДО ЕКЗАМЕНУ