ТОП 10:

Delegation, fringe benefits, mediation, termination, authority, layoff, efficiency, recruitment, retirement, staffing, responsibility.



1. Достижение поставленных целей с наименьшими издержками.

2. Отбор и обучение людей, обладающих способностями, для пополнения структуры организации.

3. Власть для действий, необходимых для осуществления решений или разрешения проблем.

4. Передача части какой-либо работы подчиненным.

5. Обязанность принимать решения или разрешать проблемы.

6. Выплаты, которые рабочий получает независимо от заработной платы.

7. Временное расторжение договора с работником, сделанное организацией с обещанием возобновления договора в будущем.

8. Помощь третьей стороны, не связанной официальными обязательствами, в разрешении конфликта.

9. Процесс привлечения кандидатов, которые могли бы выполнять необходимую работу.

10. Добровольное расторжение договора работником.

11. Расторжение организацией договора с работником без обещания принять его на работу.

Ex.13. What is responsibility and what is authority?

To be a successful manager you must know your … and … . … is the obligation to carry out a task. It is the actual work that is delegated to a person. … is the right to act in the name of a superior in an organization. Sometimes we read that a person must have … equal to the …. This confuses different concepts: … is an obligation, … is a right or power. They are two different things. If you hold a person res­ponsible for carrying out certain tasks you must ensure that he or she has the means to do those tasks. The … you grant must be adequate to accomplish the task you have delegated, but must not exceed your own ….

 

UNIT 5

MARKETING SKILLS: BRANDING & CONSUMER ACCEPTANCE

Before you read

Ex.1. Translate the sentences given below. Pay attention to the words in italics.

1. Chesterham is a small market town with a population of 2000.

2. Access to new foreign markets was assured.

3. This device was first marketed by a Japanese firm.

4. They have never had to operate in a market economy.

5.It’s a seller’s market at the moment.

6. A talking watch will shortly be on the market.

7. Many labour-saving devices have come onto the market.

8.You’ll never get a picture as good as this one on the open market.

9. Exxon might well be in the market to buy up a competitor too.

10. They took the mineral water off the market while tests were being made.

 

Ex.2. Marketing can be defined as an art of buying and selling. Let’s have a look at the following group of words. Do you know each of them? Into what two groups can they be subdivided?

 

Purchase, sell, splash out on, buy up, pick up, sell off, buy in bulk, flog, snap up, stock up, be a sell out, buy in, buy wholesale, sell up, be selling like hot cakes, outsell, bestseller.

And now use them in the sentences below.

1.It’s best to … when house prices are high.

2. The bakery usually … its cakes … at half price just before closing time.

3.Why don’t we … … and move to Canada? Property is really cheap there.

4. Don’t let him try and … you his car – he’s had endless trouble with it.

5. By the end of the 1980s portable computer systems were …larger systems by 30%.

6. The new book, which reveals intimate details about Princess Diana’s private life is … … … … in New York.

7. Jane Fonda’s new diet book is sure to be a … in America.

8.Madonna’s European tour … a total … … .

9.Foreign investors are not permitted to … land.

10. If I were you, I’d … … that dress before someone sees it.

11. That picture? Oh, I … it … on the market last week.

12. We … … … a bottle of champagne to celebrate her promotion.

13. The supermarkets are full of people … … for the New Year’s holiday.

14.We always … … … . It is so much more economical.

15.Mark … the earrings … and then … them in the market.

16. People had to … … candles during the electricity strike.

17.In the last five years development agencies have … … almost all the land in the area.

 

Ex. 3. This exercise is a kind of an addition to the previous one. What is common in them?

Match the words given below with their definitions.







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