The steps to stabilize the financial state organization ?

52. The purpose of Stage I. Elimination of insolvency and the most urgent tasks.

53. The purpose of Stage II. Recovery financial stability and the most urgent tasks.

54.The purpose of Stage III. Providing financial equilibrium in the long run and the most urgent tasks.

55. The main activities of reducing the size of short-term financial obligations

56. Activities to transform liquid current assets into cash

57. Activities to transform fixed assets into cash

58. Measures to increase own financial resources

59. Measures to ensure the financial stability (equilibrium) in the long period

60. Measures to improve the efficiency of the equipment:

61. Improved collection of receivables

62. The restructuring of bank loans

63. The organization of the hierarchical structure and improving management of the organization

64. Steps for improving the organization of management Chapter 7. Anti-crisis marketing strategy.

The task of marketing

• Organization for the harmonization of resources of the company with the demands of consumers.

The result: providing consumers with services that meet their needs,

• receiving by company by increasing product sales profits necessary for its smooth and efficient operation and better meet consumer needs in the future

Marketing in the management of the company

• External environment – PESTLE

• Goals of Marketing: Develop Demand, Volume of Sales and Market Share

• Mission

• Goals of Management – provide sustainable development of the company

 

The essence of strategic management

1. Strategic analysis:

analysis of external business environment;

analysis of the resource potential of the enterprise (internally).

2. Definition of enterprise policy (definition of purpose ).

3. Basic strategy formulation and selection of alternatives:

definition of basic strategy;

the choice of strategic alternatives.

4. Formulation of functional strategies:

marketing strategy;

financial strategy;

RESEARCH and DEVELOPMENT strategy;

production strategy;

social strategy;

organizational change strategy;

environmental strategy.

5. The formation of product strategy (business projects).

68. Strategic segmentation (concept, Strategic Management Zones and Strategic Business Units)

69. The main areas of the strategy of the firm's behavior on the market (according to M. Porter)

 

Types of business strategies